Marketing Brew

Stay informed with Marketing Brew’s coverage and analysis for Fortune.

  • NEWPORT BEACH, CALIFORNIA – FEBRUARY 12: People watch Super Bowl LVII between the Philadelphia Eagles and the Kansas City Chiefs on televisions at a bar on February 12, 2023 in Newport Beach, California. (Photo by I RYU/VCG via Getty Images)Arts & Entertainment

    Super Bowl ad spots that cost millions a piece already sold out even though the event is still more than 150 days away

    By Kelsey Sutton and Marketing Brew
  • 06 May 2025, Hamburg: Mike Cessario, founder and CEO of Liquid Death, speaks during the OMR digital and marketing trade fair in the exhibition halls. Photo: Marcus Brandt/dpa (Photo by Marcus Brandt/picture alliance via Getty Images)Retail

    Liquid Death brand partnerships are like taking the ‘Saturday Night Live’ stage, exec says

    By Kristina Monllos and Marketing Brew
  • LYON, FRANCE – AUGUST 6: Players of the United States celebrate the goal from Sophia Smith during the Women’s semifinal match between United States of America and Germany during the Olympic Games Paris 2024 at Stade de Lyon on August 6, 2024 in Lyon, France. (Photo by Daniela Porcelli/ISI Photos/Getty Images)Arts & Entertainment

    50 years after Title IX, women’s soccer is surging thanks to brand deals boosting visibility: ‘What’s been proven is people love women’s sports’

    By Alyssa Meyers and Marketing Brew
  • people sitting outside Ralph's CoffeeRetail

    More retailers are opening coffee shops to appeal to customers who may not want to spend the big bucks—but still want a cup of joe

    By Katie Hicks and Marketing Brew
  • people filming an advertisementRetail

    Brands could start shunning AI for social media marketing and advertising, instead using their feeds to show off ‘proof of reality,’ consultant says

    By Jennimai Nguyen and Marketing Brew
  • Waiters dressed in Squid Game costumes behind barLifestyle

    Netflix cooked up a new live experience for customers: A Las Vegas restaurant serving ‘Squid Game’ cocktails and a ‘Bridgerton’ tea

    By Marketing Brew and Jasmine Sheena
  • Super Bowl 2024 aerial shotSuccess

    These companies got the most bang for their buck with the most memorable Super Bowl ads, marketing exec says

    By Marketing Brew and Alyssa Meyers
  • Kansas City Chiefs players celebrating playLifestyle

    Here’s how you can watch the Super Bowl for free

    By Marketing Brew and Jasmine Sheena
  • This picture taken on May 29, 2020 shows French internet influencer Rafael Caplan @raf_cpl creating content on the video platform Tik Tok at the @thefrenchhouseparis, a collab house (also known as content house) in Paris. (Photo by Philippe LOPEZ / AFP) (Photo by PHILIPPE LOPEZ/AFP via Getty Images)Lifestyle

    TikTok influencers resist a move to Meta under the app’s looming ban. ‘The vibes are not the same’

    By Marketing Brew and Katie Hicks
  • Sundar PichaiTech

    ‘We’ve actually found that people find these ads really helpful’: Google claims cramming ads into AI-generated search will help, not hurt users

    By Ryan Barwick, Marketing Brew, and others
  • Sundar PichaiTech

    Google flexes ad muscles to Hollywood as YouTube dominates: ‘Even though viewing habits have become more complex, reaching viewers doesn’t need to be’

    By Kelsey Sutton, Marketing Brew, and others
  • NEW YORK, NY – APRIL 15: Caitlin Clark greets Jake from State Farm after being drafted first overall by the Indiana Fever the 2024 WNBA Draft on April 15, 2024 at the Brooklyn Academy of Music in Brooklyn, New York. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2024 NBAE (Photo by Emily Johnson/NBAE via Getty Images)Success

    ‘Change agent’ Caitlin Clark prompts advertiser free-for-all: ‘She’s jump-started a new era of basketball, and she’s propelling women’s sports forward’

    By Alyssa Meyers, Marketing Brew, and others
  • Kid on phoneSuccess

    Gen Alpha loves sports (especially soccer) and spends 3 hours a day on social media by age 8

    By Alyssa Meyers, Marketing Brew, and others
  • Seamless pattern with geometric shapes in 80s memphis style. Colorful geometric pattern. Design for promotional products, wrapping paper, brochures and printing. Vector illustrationRetail

    How ’90s nostalgia is helping brands boost sales and get through to Gen Z: ‘The reaction to the aesthetic and graphics was wild’

    By Katie Hicks, Marketing Brew, and others
  • Caitlin ClarkLifestyle

    Women’s March Madness ad revenue doubled this year, Disney VP says

    By Alyssa Meyers, Marketing Brew, and others