Katie Hicks

Stay informed with Katie Hicks’s coverage and analysis for Fortune.

  • people sitting outside Ralph's CoffeeRetail

    More retailers are opening coffee shops to appeal to customers who may not want to spend the big bucks—but still want a cup of joe

    By Katie Hicks and Marketing Brew
  • This picture taken on May 29, 2020 shows French internet influencer Rafael Caplan @raf_cpl creating content on the video platform Tik Tok at the @thefrenchhouseparis, a collab house (also known as content house) in Paris. (Photo by Philippe LOPEZ / AFP) (Photo by PHILIPPE LOPEZ/AFP via Getty Images)Lifestyle

    TikTok influencers resist a move to Meta under the app’s looming ban. ‘The vibes are not the same’

    By Marketing Brew and Katie Hicks
  • Seamless pattern with geometric shapes in 80s memphis style. Colorful geometric pattern. Design for promotional products, wrapping paper, brochures and printing. Vector illustrationRetail

    How ’90s nostalgia is helping brands boost sales and get through to Gen Z: ‘The reaction to the aesthetic and graphics was wild’

    By Katie Hicks, Marketing Brew, and others