Jeena Sharma

Stay informed with Jeena Sharma’s coverage and analysis for Fortune.

  • Turin, Italy – November 27, 2024: Sign of Yves Saint Laurent, luxury clothing store in a shopping street with people around in Turin or Torino, Piedmont, ItalyRetail

    Yves Saint Laurent was the hottest luxury brand this year, beating Coach, Prada, and Bottega Veneta: It’s a clear ‘signal of the shifting landscape’

    By Jeena Sharma and Retail Brew
  • This photograph taken on February 6, 2024 shows employees working at Greenlab Diamonds, a firm manufacturing lab-grown gems on the outskirts of Surat. Man-made gems are reshaping the $89 billion global diamond jewellery market, especially in the west Indian city of Surat where 90 percent of the world’s diamonds are cut and polished. Lab-grown diamond exports from India tripled in value between 2019 and 2022, while export volumes rose by 25 percent between April and October 2023, up from 15 percent in the same period a year earlier, according to the latest industry data. (Photo by Sam PANTHAKY / AFP) / To go with ‘INDIA-ECONOMY-DIAMOND’ FOCUS by Anuj SRIVAS (Photo by SAM PANTHAKY/AFP via Getty Images)Retail

    There’s no real difference between lab-grown and natural diamonds, jewelry CEO argues, besides its raw material: ‘Millennials are smarter than that’

    By Jeena Sharma and Retail Brew
  • AUSTIN, TEXAS – OCTOBER 16: A family shops for Halloween candy at a Walmart Supercenter on October 16, 2024 in Austin, Texas. Due in part to a shortage of cocoa beans, Halloween candy prices are on the rise this year as chocolate prices have climbed 7.5%. Candy companies have begun shifting to non-chocolate candies as chocolate makers deal with shrinking margins and a decrease in sales. (Photo by Brandon Bell/Getty Images)Economy

    Candy inflation has spooked so many consumers almost 80% say they’re forced to scale back how much to buy for Halloween

    By Jeena Sharma and Retail Brew
  • woman online shoppingRetail

    Online shopping isn’t satisfying consumers’ needs for retail therapy anymore, survey shows

    By Jeena Sharma and Retail Brew
  • Gen alpha kidSuccess

    Gen Alpha is so online that 95% of their parents learn about brands from them, survey says

    By Jeena Sharma, Retail Brew, and others