Jasmine Li

Jasmine Li is a former editorial fellow on Fortune's audience team.

With a growth strategy and expansion plan in place, Outdoor Voices is focusing on product, community engagement, and getting back to its roots.

Activewear brand Outdoor Voices acquired by owner of Reese Witherspoon’s fashion label—3 months after it closed all stores and laid off dozens

Customers at Pop Mart's Los Angeles, California store.

This millennial-founded Chinese company scored a $6 billion valuation selling mystery toys. Now it wants to cash in on America’s cuteness craze

The ZYN Rewards programs lets users redeem points collected from their containers for a series of prizes, ranging from handbags to air fryers.

Forget airline miles—Gen Z and millennials are obsessed with nicotine pouch Zyn’s lucrative rewards program, which includes $400 Apple watches and $600 Dyson AirWraps

777 Partners co-founder Josh Wander after the Premier League match at Goodison Park, Liverpool.

A mysterious Miami firm tried to buy a top English soccer team—now it’s being accused of $600 million fraud: ‘A giant shell game at best, and an outright Ponzi scheme at worst’

Tweezers holding diamond, close-up

Good news for Gen Z’s favorite jewelry: Scientists can now grow diamonds faster than you can watch ‘Oppenheimer’

Rapper, songwriter, and icon Drake attends a game between the Houston Rockets and the Cleveland Cavaliers at Toyota Center on March 16, 2024 in Houston, Texas.

Drake’s fake Tupac, a $50,000 Elon Musk romance scam, and AI-generated racist tirades: Deepfakes are terrorizing society

Professional namer Anthony Shore

Meet the ‘professional namer’ who directed Accenture’s $100 million name change: ‘It’s the best job in the world’

David Beckham; Mark Wahlberg

David Beckham is suing Mark Wahlberg’s fitness company for $14 million—making him the third former pro athlete to do so

Doll Sonny Angel display at LOG-ON, City Plaza in Tai Koo.

Gen Z’s obsession with a $10 naked baby figurine is causing a worldwide shortage: ‘Some customers come every day, for three days straight’

By Jasmine Li and Sasha Rogelberg

Olivia Rodrigo

Gen Z favorite Dr. Martens is struggling as its CEO steps down—and it might be because the shoes last too long

Man and woman in seperate cubicles, kissing - stock photo

Return to office (romance): The real reason Gen Z and millennials are ditching dating apps

Joanna Uzunova, an entrepreneur and former Hermès employee, with her Birkin collection.

A Birkin insider shares her tips on buying the elusive bag: ‘They want you to be a disciple of the brand’

A guest wears a white and black tie and dye print pattern fur oversized coat, a neon pink long blazer jacket, black tights, a neon pink shiny leather crocodile print pattern Birkin handbag from Hermes, diamonds rings, black pointed pumps heels shoes , outside Zuhair Murad, during Paris Fashion Week - Haute Couture Spring Summer, on January 25, 2023 in Paris, France.

Birkin bags can double in value in 5 years. An Hermès expert explains why it’s a better investment than gold

Outdoor Voices Tech Sweat Leggings

Millennial activewear brand Outdoor Voices is on the verge of bankruptcy after abruptly closing all its stores: ‘Our chairwoman was posting cat memes the day we were told’

Meg Randell, Head of Designer Handbags and Fashion at Bonhams, holding a range of 'Birkin' bags, including (centre) a matte bourgogne Porosus crocodile and rouge H Ghillies Birkin 35, Hermes, Limited Edition c. 2015, £ 40,000 - 50,000, during a preview of Bonhams' designer handbags and fashion sale, Bonhams, London.

The Birkin bag rules: Two Californians sue Hermès, alleging their money wasn’t good enough even after one of them spent ‘tens of thousands of dollars’ on the brand