Brody Ford

Stay informed with Brody Ford’s coverage and analysis for Fortune.

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  • Arvind KrishnaSuccess

    IBM to managers: Move close to an office or quit

    By Brody Ford and Bloomberg
  • Person walking out of Salesforce headquartersTech

    Salesforce slashes 700 jobs, adding to brutal string of 2024 tech layoffs

    By Brody Ford and Bloomberg
  • LAS VEGAS, NEVADA – OCTOBER 20: An Amazon Prime Video logo is displayed as the UNLV “Star of Nevada” Marching Band performs in the Amazon Prime Video booth during TwitchCon 2023 Las Vegas at the Las Vegas Convention Center on October 20, 2023 in Las Vegas, Nevada. (Photo by Gabe Ginsberg/Getty Images)Tech

    Tech world’s hopes for 2024 dashed with early wave of layoffs at Amazon, Google and Unity

    By Brody Ford and Bloomberg
  • Dylan Field, co-founder and chief executive officer of Figma Inc., in San Francisco, California, U.S., on Thursday, June 24, 2021. Software design company Figma has raised fresh funding at a valuation of $10 billion, quintupling its price tag since last year. Photographer: David Paul Morris/Bloomberg via Getty ImagesTech

    Adobe to pay Figma a $1B breakup fee after European regulators scuttle proposed merger

    By Leah Nylen, Brody Ford, and others
  • NEW YORK, NEW YORK – DECEMBER 12: Marc Benioff attends A Year In TIME at The Plaza Hotel on December 12, 2023 in New York City. (Photo by Mike Coppola/Getty Images for TIME)Finance

    Salesforce boss Marc Benioff is cashing out of his company’s shares with almost daily sales at a rate of $3m a day

    By Biz Carson, Brody Ford, and others
  • Shantanu Narayen, Chairman and CEO of Adobe Systems addresses the gathering on the first day of the three-day B20 Summit in New Delhi on August 25, 2023. (Photo by Sajjad HUSSAIN / AFP) (Photo by SAJJAD HUSSAIN/AFP via Getty Images)Tech

    FTC is investigating Adobe over its rules for canceling software subscriptions after years of customer complaints

    By Brody Ford and Bloomberg
  • Marc Benioff, chief executive officer of Salesforce.com Inc., during the Asia-Pacific Economic Cooperation (APEC) CEO Summit in San Francisco, California, US, on Thursday, Nov. 16, 2023. Executives from large multinationals are converging on the sidelines of APEC in San Francisco this week for an audience with the Chinese president and other Asian leaders as long-frosty US-China relations show only tentative signs of warming. Photographer: David Paul Morris/Bloomberg via Getty ImagesTech

    Salesforce soars 8% as cost cutting shows its ‘brand new religion’ to increase profits

    By Brody Ford and Bloomberg
  • Marc Benioff, chief executive officer of SalesforceFinance

    Salesforce CEO Marc Benioff says San Francisco cleaned up its troubled downtown after he pressured City Hall

    By Brody Ford and Bloomberg
  • OAK PARK, ILLINOIS – MAY 11: A shopper walks past a Peloton store in a shopping mall on May 11, 2023 in Oak Park, Illinois. The exercise equipment maker said it is recalling more than 2 million of its exercise bikes because the bike’s seat post can break during use. (Photo by Scott Olson/Getty Images)Finance

    Peloton stock is plunging after a massive recall and fears the $2,500 bikes will keep falling apart

    By Nick Turner, Brody Ford, and others
  • PRODUCTION – 10 May 2023, —: A young father sits in his home office with his six-month-old son. Photo: Jens Büttner/dpa (Photo by Jens Büttner/picture alliance via Getty Images)Success

    Return to the office? No way, say some tech companies that are letting workers stay remote despite rival firms imposing mandates

    By Brody Ford and Bloomberg
  • Eric Yuan, founder and chief executive officer of Zoom Video Communications Inc., speaks during the BoxWorks 2019 Conference at the Moscone Center in San Francisco, California, U.S., on Thursday, Oct. 3, 2019. BoxWorks brings together leaders across the technology sector to define the future of work and build digital-first companies. Photographer: Michael Short/Bloomberg via Getty ImagesTech

    Zoom’s pandemic-era no-meeting Wednesday policy is no more because it’s a ‘barrier to collaboration’

    By Matthew Boyle, Brody Ford, and others
  • Arvind Krishna, chairman and chief executive officer of International Business Machines Corp. (IBM), during an interview in New York, US, on Monday, May 1, 2023. IBM reported first-quarter revenue of $14.3 billion, little changed from the period a year earlier and slightly below analysts’ average estimate. Photographer: Christopher Goodney/Bloomberg via Getty ImagesTech

    IBM’s CEO expects A.I. to be so good at back office work that he plans to pause hiring humans for those jobs

    By Brody Ford and Bloomberg
  • The Zoom Video Communications Inc. pavilion lit up in the colors of the pride flag on day two of the World Economic Forum (WEF) in Davos, Switzerland, on Wednesday, Jan. 18, 2023.Success

    Zoom is the latest big tech company to announce major layoffs as it cuts 1,300 jobs after tripling workforce: ‘We didn’t take as much time as we should have to thoroughly analyze our teams’

    By Brody Ford and Bloomberg
  • Arvind Krishna, chairman and chief executive officer of International Business Machines Corp. (IBM), during a panel session on the opening day of the World Economic Forum (WEF) in Davos, Switzerland, on Tuesday, Jan. 17, 2023. The annual Davos gathering of political leaders, top executives and celebrities runs from January 16 to 20. Photographer: Stefan Wermuth/Bloomberg via Getty ImagesTech

    IBM lays off 3,900, joining an already long list of tech companies slashing jobs as the economy cools

    By Brody Ford and Bloomberg
  • Mark ZuckerbergTech

    Mark Zuckerberg is the latest tech billionaire to call out Apple after Elon Musk denounced the company

    By Brody Ford and Bloomberg