Alyssa Meyers

Stay informed with Alyssa Meyers’s coverage and analysis for Fortune.

  • LYON, FRANCE – AUGUST 6: Players of the United States celebrate the goal from Sophia Smith during the Women’s semifinal match between United States of America and Germany during the Olympic Games Paris 2024 at Stade de Lyon on August 6, 2024 in Lyon, France. (Photo by Daniela Porcelli/ISI Photos/Getty Images)Arts & Entertainment

    50 years after Title IX, women’s soccer is surging thanks to brand deals boosting visibility: ‘What’s been proven is people love women’s sports’

    By Alyssa Meyers and Marketing Brew
  • Super Bowl 2024 aerial shotSuccess

    These companies got the most bang for their buck with the most memorable Super Bowl ads, marketing exec says

    By Marketing Brew and Alyssa Meyers
  • NEW YORK, NY – APRIL 15: Caitlin Clark greets Jake from State Farm after being drafted first overall by the Indiana Fever the 2024 WNBA Draft on April 15, 2024 at the Brooklyn Academy of Music in Brooklyn, New York. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2024 NBAE (Photo by Emily Johnson/NBAE via Getty Images)Success

    ‘Change agent’ Caitlin Clark prompts advertiser free-for-all: ‘She’s jump-started a new era of basketball, and she’s propelling women’s sports forward’

    By Alyssa Meyers, Marketing Brew, and others
  • Kid on phoneSuccess

    Gen Alpha loves sports (especially soccer) and spends 3 hours a day on social media by age 8

    By Alyssa Meyers, Marketing Brew, and others
  • Caitlin ClarkLifestyle

    Women’s March Madness ad revenue doubled this year, Disney VP says

    By Alyssa Meyers, Marketing Brew, and others
  • Lionel MessiLifestyle

    The Messi effect is supercharging MLS’ business impact: ‘I’ve been here quite a while, but I’ve never seen this’

    By Alyssa Meyers, Marketing Brew, and others