Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.
EconomyStarbucks CEO says the coffee chain won’t lose its cash-strapped consumers because it’s on its way to being a ‘world-class customer service’ company
By Sasha RogelbergSeptember 17, 2025
Future of WorkAnthropic data confirms Gen Z’s worst fears about AI: Businesses are leaning into automation, a massive threat to entry-level jobs
By Sasha RogelbergSeptember 16, 2025
AIOpenAI board chair doubles down on CEO Sam Altman’s belief we’re in an AI bubble: ‘A lot of people will lose a lot of money’
By Sasha RogelbergSeptember 15, 2025
BankingFormer Goldman Sachs CEO during 2008 crash says markets are ‘due’ for a crisis: ‘It doesn’t matter that you can’t see where it’s coming from’
By Sasha RogelbergSeptember 12, 2025
InnovationThe AI drug breakthrough is taking a long time to arrive for reasons that may have little to do with the technology’s limits
By Sasha RogelbergSeptember 12, 2025
EconomyCongressional Budget Office says Trump’s immigration crackdown will shrink U.S. population faster than expected, a threat to inflation and GDP growth
By Sasha RogelbergSeptember 11, 2025
North AmericaThanks to the NIL boom and emerging leagues, WNBA athletes don’t need to go overseas to ‘stay alive,’ league star Paige Bueckers says
By Sasha RogelbergSeptember 10, 2025
EconomyWealthier Americans are more worried about rising unemployment than any other income group, NY Fed finds, as fear of ‘white-collar recession’ grows
By Sasha RogelbergSeptember 10, 2025
SuccessFrom borrowing her mom’s credit card to a $1.5 million net worth, WNBA star Paige Bueckers wasn’t prepared for ‘super fast’ NIL financial jump
By Sasha RogelbergSeptember 9, 2025
TechAn Indiana lawyer named Mark Zuckerberg is suing Meta, saying his Facebook pages keep getting disabled because he was ‘impersonating a celebrity’
By Sasha RogelbergSeptember 5, 2025
PoliticsAs Trump pushes Supreme Court to uphold his tariffs, he signals trade deals will be defunct if he loses the case: ‘I guess we’d have to unwind them’
By Sasha RogelbergSeptember 4, 2025
RetailMcDonald’s CEO says Trump’s no tax on tips amplifies an ‘uneven playing field’ for its restaurants, which don’t get ‘customers to pay’ for labor
By Sasha RogelbergSeptember 3, 2025
AIAs EV sales continue to plummet, Elon Musk says Optimus robots will make up 80% of Tesla’s value, despite production delays
By Sasha RogelbergSeptember 2, 2025
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