Prarthana Prakash

Prarthana Prakash

Prarthana Prakash was a Europe business reporter at Fortune.

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  • Shoppers at New Bond Street in London, U.K.Retail

    Luxury brands embrace cryptocurrency as Bitcoin surges from Trump’s election

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  • a person sitting on a floor with a bag of lego box next to himRetail

    Lego bricks have won over adults, growing its $10 billion toy market foothold—and there’s more to come

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  • people walking into a buildingFeatures

    London’s love-to-hate business district Canary Wharf shows the future of work is about more than just the office

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  • LVMH CEO Bernard Arnault.Success

    Bernard Arnault turned a one-franc deal in 1984 into a €319 billion luxury empire. Now, memories of the controversial 40-year-old deal are resurfacing

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  • Smirnoff, Baileys, and Johnny Walker bottles, and, Guinness in a glass on a yellow background.Leadership

    Diageo once owned Burger King and Häagen-Dazs. Now it’s a drinks empire with Guinness, Baileys, and 11 other billionaire brands

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  • people on a tourist boat in a water canal with colorful buildings at the backLifestyle

    Amsterdam has long wanted to keep ‘nuisance’ tourists away. First, it banned new hotels and now, it plans to ban cruises

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  • Photo of Emma WatsonRetail

    Forget bling, De Beers has found a surprising use for lab-grown diamonds outside of luxury jewelry, and business is booming

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  • John Lyttle standingLeadership

    Retail giant Boohoo’s ex-CEO reportedly quit after being stalked and spied on, underscoring growing fears over executives’ security

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  • people walking on a bridge in londonSuccess

    A tech company saw blockbuster results from U.K.’s first medical trial of a 4-day workweek. Yet, it’s ditching the model for one key reason

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  • Children attend a school ceremony in St. Petersburg, Russia.Lifestyle

    Russia is speeding into a demographic crisis with a 25-year-low birth rate as the Ukraine war rages on

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  • people drinking guinness beerLifestyle

    Diageo is capping Guinness supply for the festive season in the U.K. because it’s become too popular

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  • Ben Greensmith<br /> Courtesy of Tony&#8217;s ChocolonelyFeatures

    Tony’s Chocolonely is one of the fastest growing chocolatiers. But its boss says selling chocolate isn’t the main goal—shaking up the cocoa industry is

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  • people walking on Milan streetPolitics

    Italy’s tax system is so out of whack that the wealthiest 7% benefit from lesser tax compared with its lowest earners

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  • hein schumacherRetail

    Unilever wants to sell brands worth €1 billion in sales collectively to trim the fat, reports say

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  • woman smelling food from a caseroleLifestyle

    People will do anything to get away from ultra-processed foods—from ‘no recipe recipes’ to making anything edible from scratch

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