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Prarthana Prakash
Prarthana Prakash was a Europe business reporter at
Fortune
.
prarthana.prakash@fortune.com
Prarthana Prakash
Page 25 of 54
Retail
Yeezy still weighs heavy on Adidas as the sportswear company faces its first loss in 30 years—but 2024 could finally offer some respite
By
Prarthana Prakash
Retail
Vinyl records are making their comeback as one of Britain’s inflation metrics for the first time in 30 years—and of course, you can thank Taylor Swift
By
Prarthana Prakash
Retail
Inflation has battered the toy market—but defiant Lego saw sales climb 4% in 2023: ‘We continue to grow’
By
Prarthana Prakash
Lifestyle
Lufthansa hits turbulence: New cabin crew strike adds to woes of Germany’s flag carrier as ground staff walkout hits profits
By
Prarthana Prakash
Lifestyle
Kate Middleton’s Mother’s Day photo was meant to combat conspiracies. But the ‘attention economy’ is fueling more rumors than ever
By
Prarthana Prakash
Lifestyle
Novo Nordisk eclipses Tesla on positive trial results for a weight loss drug that may be more powerful than its own Wegovy
By
Prarthana Prakash
Success
The best is yet to come: These women are leading Europe’s biggest companies, proving success has no limits
By
Prarthana Prakash
and
Aslesha Mehta
Lifestyle
Taylor Swift ‘superfan advisor’ is a job now at one of the world’s biggest museums
By
Prarthana Prakash
Lifestyle
Rupert Murdoch cuts the cord on his U.K. Fox News–esque channel, TalkTV, as it fails to click with audiences
By
Prarthana Prakash
Retail
LVMH-owned Sephora is riding the ‘lipstick effect’ wave as it eyes more growth amid continuing economic downturn
By
Prarthana Prakash
Tech
Polestar CEO says rivals like Mercedes, Ford, and Aston Martin that are delaying EV production to wait for consumers to catch up are falling into ‘an incredible trap’
By
Prarthana Prakash
Retail
The Gen Z and millennial rebellion against full-price luxury is hurting Burberry and Kering, but propping up secondhand marketplaces
By
Prarthana Prakash
Retail
Bud Light beer boycott may now have a price tag, as AB InBev notches a $1.4B drop in U.S. sales following transgender influencer row
By
Prarthana Prakash
Lifestyle
Universal Music Group and TikTok went to war over the use of music—now, their deadlock is getting worse, and artists and creators are taking a hit
By
Prarthana Prakash
Success
The rise of the freelancer: Gen Z are turning their backs on secure jobs as layoffs and AI scare them away from the traditional 9-to-5
By
Prarthana Prakash