Yang Tao

Pop Mart International Group
  • Title
    Cofounder and Vice President
  • Company/Affiliation
    Pop Mart International Group
  • Country/Territory
    China

Yang Tao joined Pop Mart in 2010, the year her husband, Wang Ning, founded the company. he is now vice president in charge of the teams that develop new characters and products. Her portfolio includes Labubu, the toothy monster doll that became a global craze. But the fad is cooling: first-half 2026 revenue rose 24%, far below a year earlier's 200%-plus pace.