Lee Sun-jung

K-beauty retailer CJ Olive Young is setting itself up for global domination. Lee has led the retailer, part of the CJ Group conglomerate, since late 2022 as the retailer becomes a trendsetter in the buzzy cosmetics space. Olive Young is now a destination: Foreign shoppers make up a quarter of the company’s in-store sales. Lee is now pushing Olive Young to go global, setting up a U.S.-based subsidiary and pushing forward with plans to open its first U.S. outlet. Olive Young reported $1.9 billion in sales for the first half of 2025, an 18% increase year-on-year.