- Times are tough. But Kevin Hart, one of the most successful comedians and actors on the planet, said there’s one thing he has “no care [about] when it comes to spending”: Experiences. “I think that’s an amazing investment,” he told Fortune.
Kevin Hart knows what it takes to be successful. He was the world’s highest-paid comedian in 2024, earning $108 million. That’s also third-most among Hollywood entertainers overall, more than what Brad Pitt or Tom Cruise made last year.
That said, times are tough for most Americans right now. With consumer confidence down and market volatility up—partly influenced by global tensions stoked by Trump’s tariffs rollout and his will-he-won’t-he approach with Fed Chair Jerome Powell—Americans are tightening their belts and are being very choosy on how and where they spend their money.
In an interview with Fortune, Hart revealed the one thing he says is absolutely worth splurging on, even in uncertain times.
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“Anything experience-driven,” Hart told Fortune. “Anything where you’re able to better understand the world, see the world, and experience the world. I think it’s justified.”
Hart mentioned how he recently took his family to Rwanda to experience and understand the culture there.
“We’re not walking out of it with crazy lessons, but just extreme joy that we were able to see and do things together, create these memories,” he said. “It’s extremely humbling when you’re traveling just to see how the world works and see it through multiple different lenses.”
Hart said “discovery” is a critical human experience, and believes any opportunity where you can experience “what life can provide or present to you, I think that’s an amazing investment.”
“Creating and building memories for me and my family will always be something that I have no care when it comes to spending,” Hart added.
Hart, now 45, has become an entrepreneur in his own right through ventures like HartBeat, his production company (his majority stake was valued at $650 million in 2022), as well as his tequila brand Gran Coramino and the Laugh Out Loud Network. He also earns millions from endorsements every year. His Coramino Fund just recently started accepting applications for its latest round of $10,000 grants, intended for small business owners from marginalized communities.