How Campbell’s leaked audio turned a pantry staple into a PR crisis

By Ruth UmohEditor, Next to Lead
Ruth UmohEditor, Next to Lead

Ruth Umoh is the Next to Lead editor at Fortune, covering the next generation of C-Suite leaders. She also authors Fortune’s Next to Lead newsletter.

A row of Campbell's soups
Campbell found itself at the center of a holiday-season PR crisis after a leaked recording surfaced.
Justin Sullivan / Staff

Just as families across the U.S. were heading into Thanksgiving weekend and stocking up on Campbell’s staples, a leaked audio recording landed online of a company vice president mocking Indian workers, calling customers “poor people,” and claiming its soups contained “bioengineered” or “3D” meat. The timing was combustible. A brand associated with holiday comfort was suddenly overshadowed by a senior leader’s contemptuous voice, directed at the very people who buy and make its products. Campbell confirmed the recording’s believed authenticity and removed the executive from his role.

Several elements of the story emerged through a lawsuit filed by cybersecurity analyst Robert Garza, who alleges he told his manager about the comments in January, was discouraged from reporting them, and was later terminated. Campbell disputes that timeline, saying it first learned of the lawsuit months later and heard only “segments” of the audio on November 20. Regardless of how those details are adjudicated, once the recording went public, the question shifted from one executive’s conduct to the organization’s ability to confront issues before they escalate.

These alleged events surfaced three essential truths about leadership that extend far beyond this single episode.

What leaders say in private defines culture

The blowback was swift because Campbell is not merely a food manufacturer. Its products occupy a symbolic place on holiday tables, and the remarks felt like a direct insult to the households that rely on them. Consumers interpreted the comments as a reflection of how a leader with influence viewed the people who sustain the brand. Culture is judged in moments like this—not by corporate messaging but by private conduct that contradicts it.

Crises grow from how concerns are handled

The allegations about internal handling reveal a more profound leadership truth: Trust within companies is fragile. Reporting systems work only when employees believe their concerns will be taken seriously rather than met with indifference or retaliation. When people think the organization is unwilling or unable to act, the crisis becomes bigger than the initial misconduct.

Private conduct has public consequences

The episode also highlights the modern fact that private comments are never entirely private. Power attracts scrutiny, and the tools to record unguarded moments are everywhere. The answer is to ensure that even one’s private behavior is consistent with the values the company claims to uphold.

The final takeaway: What happened at Campbell ultimately reinforces why leadership is judged at its edges. The quiet moments and the offhand comments reveal far more about a leader’s integrity and C-suite readiness than any formal performance review ever could.

Editor’s note: The deadline to apply for the Fortune Next to Lead list is today, Monday, Dec.1, 2025. For more information or to submit a nomination, apply here.

Ruth Umoh
ruth.umoh@fortune.com

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