• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Successreturn to office

Asking employees to come back to the office like the old days is the same as trying to ‘jam the toothpaste back in the tube,’ workforce expert says

By
Mikaela Cohen
Mikaela Cohen
and
HR Brew
HR Brew
Down Arrow Button Icon
By
Mikaela Cohen
Mikaela Cohen
and
HR Brew
HR Brew
Down Arrow Button Icon
January 2, 2026, 6:10 AM ET
What’s missing from some of these RTO plans is the recognition of a cultural change, said Jennifer Moss, workplace strategist.
What’s missing from some of these RTO plans is the recognition of a cultural change, said Jennifer Moss, workplace strategist.Getty Images—Frazao Studio Latino

Return-to-office mandates continue to feel like high-level math equations that even the business world’s brightest can’t solve.

Recommended Video

Amazon, JPMorgan, and AT&T are among the most recent companies to require a full-time RTOs. But some of these mandates have faced obstacles, including a lack of office space and dissatisfied employees.

Amazon, for example, said in September, it wanted its 350,000-person workforce in the office by early January. As of February, many of their offices didn’t have enough desks to accommodate the return, leaving many employees continuing working from home. AT&T had a similar issue. In response to JPMorgan’s RTO mandate, employees expressed their outrage on an internal platform. The company then disabled comments. Some JPMorgan and Amazon workers have also signed petitions protesting their employers’ requirements.

What’s missing from some of these RTO plans is the recognition of a cultural change, said Jennifer Moss, workplace strategist and author of Why Are We Here?: Creating a Work Culture Everyone Wants. The post-pandemic workplace should combine lessons from the pre-pandemic and pandemic-era models, she said.

“When we’re trying to get people back into the office, we still are executing the office in the same way that it used to be,” Moss told HR Brew. “We just can’t jam the toothpaste back in the tube.”

Recognize the new environment. Improved collaboration, culture, and productivity are often cited as reasons for an RTO, Moss said, but being in the office won’t necessarily help employees achieve these goals.

“People are going into the office, unfortunately, it feels very much like what it feels like to be at home,” she said. “You’re still on Zoom, and you’re still spending your day doing the exact same things you could be doing at home. It feels very arbitrary.”

To facilitate this new era of work, employers should embrace a model Moss called “the third office.” Instead of “pushing” for employees to go back to pre-pandemic norms, she said, employers should consider how they can incorporate the benefits of remote work, like autonomy and flexibility. To that end, a hybrid approach, she said, typically works best.

Moss also urged mindfulness around how the physical office space can affect employees. If a company doesn’t have enough desks, for example, she said HR leaders should rethink how employees work in the office, and create quiet or collaborative spaces outside of the open floor plan.

“The [third office] is a place where you have challenging discussions, where you learn to network, develop soft skills, be able to have team building, build up that social energy and that cohesion,” she said, adding that these activities were undervalued pre-pandemic and lost during the pandemic, and should be part of this new era.

Eventually, however, companies that require five days in the office should offer employees their own dedicated workspace, Moss said. It may seem simple, but being able to personalize a desk is something that, she said, may help employees feel more connected to their workplace.

Identify and communicate the play-by-play. Some executives want RTO to alleviate their own “trust issues,” without considering how it might affect employees, according to John Frehse, the global head of labor strategy at consulting firm Ankura.

“You only trust me when I’m in the office. You don’t trust me when I’m at home. What kind of a worker and employer relationship are we dealing with?” Frehse told HR Brew.

Sujay Saha, an employee experience strategist and founder of consulting firm Cortico-X, emphasized the need for a plan. “Don’t make the decision and then try to figure it out, how do I make that decision happen for people…that is the biggest problem in a lot of this,” Saha said. He suggested HR start by identifying employees’ “personas,” like whether they’re working parents or belong to the sandwich generation. This can give HR a sense of employees’ needs and schedules, which can help inform what kind of RTO might make sense.

“There are pros and cons in all of this, so the most important thing that we can tackle is how we do it,” Saha said. “Maybe there is a pace at which you could do it…Reduce the pace and give people that mental adjustment time that is needed genuinely, to take care of their lives before you change [their lives].”

Frehse also advised against focusing an RTO announcement on the enforcement and repercussions of not following the mandate. Instead, communicate the steps and value-add for professional growth.

“It’s both culturally and intellectually lazy to announce a certain number of days of return to office each week, without listing in heavy detail the reasons why—not just benefits for the business, but the benefits for the employee,” he said.

Saha agreed. “Don’t do it, just for the heck of doing it…Be clear about why you’re doing it.”

This report was originally published by HR Brew.

A version of this story was published on Fortune.com on February 28, 2025.

At the Fortune Workplace Innovation Summit, Fortune 500 leaders will convene to explore the defining questions shaping the workforce of the future—delivering bold ideas, powerful connections, and actionable insights for building resilient organizations for the decade ahead. Join Fortune May 19–20 in Atlanta. Register now.
About the Authors
By Mikaela Cohen
See full bioRight Arrow Button Icon
By HR Brew
See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Success

Ed Bastian with both his hands up
SuccessProductivity
Delta CEO Ed Bastian asked AI to write his graduation speech—then scrapped it and warned Gen Z against ‘pushing the easy button’
By Preston ForeMay 12, 2026
15 hours ago
Daniela Amodei, co-founder and president of Anthropic
SuccessFounders
Anthropic’s Daniela Amodei says entrepreneurs should go on vacation to road test potential cofounders—if they’re a drain, they’re ‘the wrong choice’
By Emma BurleighMay 12, 2026
15 hours ago
longevity
CommentaryLongevity
Your employees are going to live to 100. Is your benefits package ready?
By Kate Winget and Anthea Tjuanakis CoxMay 12, 2026
19 hours ago
foxman
PoliticsObituary
Abe Foxman, longtime director of Anti-Defamation League, dies at 86
By The Associated PressMay 11, 2026
1 day ago
Amy Hood
SuccessCareers
Microsoft’s CFO admits she joined the tech giant without even knowing her salary—and then missed her first day of work
By Preston ForeMay 11, 2026
2 days ago
TIAA CEO Thasunda Brown Duckett’s 3 rules for Gen Z entering the workforce: Adapt, lean in, and build a bigger table
SuccessGen Z
TIAA CEO Thasunda Brown Duckett’s 3 rules for Gen Z entering the workforce: Adapt, lean in, and build a bigger table
By Sydney LakeMay 11, 2026
2 days ago

Most Popular

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
10 hours ago
Forget U.S. debt, China's total borrowing is in 'a league of its own'—much worse and deteriorating faster, analyst says
Economy
Forget U.S. debt, China's total borrowing is in 'a league of its own'—much worse and deteriorating faster, analyst says
By Jason MaMay 11, 2026
2 days ago
U.S. hotels are calling the World Cup a 'non-event' and 80% warn bookings are falling short of expectations, report finds
North America
U.S. hotels are calling the World Cup a 'non-event' and 80% warn bookings are falling short of expectations, report finds
By Sasha RogelbergMay 12, 2026
22 hours ago
Nearly 50,000 Lake Tahoe residents have to find a new power source after their energy source looks to redirect lines to data centers
Travel & Leisure
Nearly 50,000 Lake Tahoe residents have to find a new power source after their energy source looks to redirect lines to data centers
By Catherina GioinoMay 12, 2026
13 hours ago
Microsoft’s CFO admits she joined the tech giant without even knowing her salary—and then missed her first day of work
Success
Microsoft’s CFO admits she joined the tech giant without even knowing her salary—and then missed her first day of work
By Preston ForeMay 11, 2026
2 days ago
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
Tech
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
By Sydney LakeMay 10, 2026
3 days ago