• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
SuccessThe Promotion Playbook

Amazon CEO Andy Jassy: An ‘embarrassing’ amount of your success in your 20s depends on your attitude

Orianna Rosa Royle
By
Orianna Rosa Royle
Orianna Rosa Royle
Associate Editor, Success
Down Arrow Button Icon
Orianna Rosa Royle
By
Orianna Rosa Royle
Orianna Rosa Royle
Associate Editor, Success
Down Arrow Button Icon
December 24, 2024, 6:36 AM ET
Photo of Andrew Jassy
Andy Jassy points out the power of a can-do attitude: “People want to be around positive people.” F. Carter Smith—Bloomberg/Getty Images
  • Amazon CEO Andy Jassy says a good attitude and enthusiasm are key to success, especially in your twenties when you’re just getting started.

Gen Z might be on to something when they say having a “delulu” mindset—that is, having a perhaps unjustified belief in yourself—is the secret to success. That’s because Amazon’s CEO Andy Jassy has revealed that it’s not a ritzy college degree or being the best networker that will make you stand out at the start of your career—but a positive attitude. 

Recommended Video

“An embarrassing amount of how well you do, particularly in your twenties, has to do with attitude,” Jassy said in an interview with LinkedIn CEO Ryan Roslansky. 

After giving up on a career in sportscasting and then dabbling in music management, Jassy—who took Amazon’s helm after Jeff Bezos stepped down in 2021—joined the tech giant in 1997 as a marketing manager. The Harvard Business School alumnus went on to launch the cloud-computing platform Amazon Web Services with Bezos. By 2020, AWS generated $13.5 billion of Amazon’s $22.9 billion in annual operating income, making him a clear candidate for CEO. 

Looking back, he told Roslansky that “there’s so many things that you can’t control in your work life, but you can control your attitude.” 

“I think people would be surprised how infrequently people have great attitudes,” he said. “I think it makes a big difference.”

The reason why Jassy thinks positivity determines success is pretty straightforward: People want to be around positive people. 

“You pick up advocates and mentors much more quickly,” he added. “People want those people to succeed—and it’s very controllable.”

But a cheerful disposition alone won’t get you far, Jassy warned. Aspirational workers need to follow through on a can-do attitude with action.

“Do you work hard? Do you do what you said you were going to do?” he asked.

Enthusiasm musn’t end with your twenties

It’s easy to assume that once you’ve climbed the ranks, it’s now your turn to impart knowledge onto others. But Jassy warned that your enthusiasm for learning mustn’t end in your twenties—or when you reach management.

“The biggest difference between the people I started with in my early stages of my career and what they’re doing now has to do with how great they were at learning,” he said.

“There are some people who get to a certain point and it almost feels threatening to them to learn,” Jassy pointed out, adding that it can highlight gaping holes in your knowledge and make you question whether you’re worthy of your rank. 

“But the second you think you know it all is the second you’re really starting to unwind.”

It’s why he’s a fan of a squiggly career that lets you stretch your abilities and try on many different roles and industries for size.

“Along the way, you’ll keep picking things up if you let yourself,” Jassy concluded. “You’ll wind your way around something that you’re really good at.” 

Success starts on the school field

Before entering the world of work, Jassy revealed, he was an aspiring athlete. The multimillionaire told Roslansky that he spent “a lot” of his school time on the field playing “all the sports,” instead of keeping his head down and studying. 

“I had this delusion that maybe I could be a professional athlete,” he revealed. “I played that national tennis circuit and then I played soccer competitively—and of course, I wasn’t good enough to be a professional athlete, so I’m not.”

Although Jassy failed at realizing his sporting dreams, the success he enjoys today could be thanks, in part, to the years he dedicated on the pitch. An extensive study of U.S. Ivy League alumni has shown those who are consumed with sports—not books—in their youth go on to become more successful than their peers later on in life.

The researchers found that sporty students were significantly more likely to land finance or business-related jobs after college, with more senior positions and high salaries than nonathletic students.

Jassy might not have known it at the time, but the research suggests that while dedicating his spare time to competing in soccer—which often relies on teamwork, communication, and accountability—he was banking skills fit for the boardroom.

A version of this story was originally published on Fortune.com on May 20, 2024.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Orianna Rosa Royle
By Orianna Rosa RoyleAssociate Editor, Success
Instagram iconLinkedIn iconTwitter icon

Orianna Rosa Royle is the Success associate editor at Fortune, overseeing careers, leadership, and company culture coverage. She was previously the senior reporter at Management Today, Britain's longest-running publication for CEOs. 

See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Economy
Elon Musk warns the U.S. is '1,000% going to go bankrupt' unless AI and robotics save the economy from crushing debt
By Jason MaFebruary 7, 2026
1 day ago
placeholder alt text
Success
Gen Z Patriots quarterback Drake Maye still drives a 2015 pickup truck even after it broke down on the highway—despite his $37 million contract
By Sasha RogelbergFebruary 7, 2026
2 days ago
placeholder alt text
Success
Even with $850 billion to his name, Elon Musk admits ‘money can’t buy happiness.’ But billionaire Mark Cuban says it’s not so simple
By Preston ForeFebruary 6, 2026
2 days ago
placeholder alt text
Future of Work
Anthropic cofounder says studying the humanities will be 'more important than ever' and reveals what the AI company looks for when hiring
By Jason MaFebruary 7, 2026
1 day ago
placeholder alt text
Commentary
America marks its 250th birthday with a fading dream—the first time that younger generations will make less than their parents
By Mark Robert Rank and The ConversationFebruary 8, 2026
14 hours ago
placeholder alt text
Real Estate
We may be looking at the housing affordability crisis all wrong. Higher earners are driving home prices, not lack of supply, researchers say
By Jason MaFebruary 7, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Success

EconomyUkraine invasion
Russian attacks on Ukraine’s energy infrastructure are the biggest threat to its economy, which could shrink as much as 3%
By Kamila Hrabchuk and The Associated PressFebruary 8, 2026
11 hours ago
Tom Brady looks on prior to the game at AT&T Stadium on September 15, 2024 in Arlington, Texas.
Personal FinanceNFL
Tom Brady is making 15 times more as a Super Bowl commentator than he did playing in the big game thanks to $375 million contract 
By Eva RoytburgFebruary 8, 2026
12 hours ago
Joanna Griffiths, the founder and president of Knix
SuccessEntrepreneurs
The founder of $400 million company Knix sees a hypnotherapist to ‘rewire’ her brain and work through her fear of failure
By Emma BurleighFebruary 8, 2026
13 hours ago
birthday
CommentaryAmerican Dream
America marks its 250th birthday with a fading dream—the first time that younger generations will make less than their parents
By Mark Robert Rank and The ConversationFebruary 8, 2026
14 hours ago
Mark Cuban
SuccessView from the C-Suite
In the AI era, Mark Cuban, Mary Barra, and even Sam Altman have one tip for Gen Z: unplug and go analog
By Preston ForeFebruary 8, 2026
15 hours ago
Successwork-life balance
NBA star Metta World Peace says Kobe Bryant taught him that no matter how hard you work, someone else is working harder
By Orianna Rosa RoyleFebruary 8, 2026
16 hours ago