- CompanyHuda Beauty
Huda Kattan is one of the most influential people online, with a social media following of over 61 million across Instagram, YouTube, Twitter, TikTok, and Facebook. On YouTube alone, her beauty tips and makeup tutorials have raked in more than 176 million views since she started her channel in 2010. Using that viral fame, she and her sisters Alya and Mona Kattan started one of the fastest-growing beauty brands on earth, Huda Beauty, which was valued at $1.2 billion in October 2019. At first the company sold just false eyelashes. But since its founding in 2013, the line now carries over 140 products from eyeshadow palettes to foundations to liquid lipsticks and makes around $200 million in sales annually, according to Forbes. The beauty mogul’s net worth was estimated to be $610 million in Forbes’s 2019 list of America’s Richest Self-Made Women. As the coronavirus pandemic prompted lockdowns and economic crises around the world, Huda and her sisters and husband, who help run Huda Beauty, all chose to forgo their 2020 salaries. Huda also pledged to donate $100,000 to 100 freelance makeup artists struggling with a lack of work during COVID lockdowns.