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    Cofounder and head of investor group
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Having launched in 2017, Upgrade is among a cadre of young, personal credit–focused startups bringing new, tech-enabled solutions to American consumers. More than 10 million people to date have signed up for the firm’s products, which include personal loans, credit cards, and credit monitoring technology, and there are also plans in the works for a new mobile bank account product. As cofounder and head of Upgrade’s investor group, Grozdanova—who previously worked at LendingClub and, before that, Morgan Stanley—plays a pivotal role in managing the firm’s relationships with investors and the capital markets. With Upgrade having extended $3 billion and counting in credit to its customers, the startup is quickly making a name for itself in the fintech space, and Grozdanova has proved an integral part of that success.

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