Adena Hefets

Here’s a twist on buying a home: Divvy enables prospective homebuyers to pick out a house they’d like to eventually own, buys it for them, and rents it out to them while also collecting gradual down payments—with an eye to eventually letting the buyer transition to a traditional mortgage. As CEO and cofounder, Hefets—who comes from an investment banking and private equity background—has been integral to devising and implementing Divvy’s unique model.