• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Ex-Google engineer says Larry Page, Sergey Brin and Sundar Pichai share the same trait—it's the lesson he swears by as a $7.2 billion AI CEO

1

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Ex-Google engineer says Larry Page, Sergey Brin and Sundar Pichai share the same trait—it's the lesson he swears by as a $7.2 billion AI CEO
SuccessWealth

Less than 10 billionaires have actually kept their promise to give away their fortune—and a philanthropy CEO says Elon Musk is right about why: ‘It’s hard’

Orianna Rosa Royle
By
Orianna Rosa Royle
Orianna Rosa Royle
Associate Editor, Success
Down Arrow Button Icon
Orianna Rosa Royle
By
Orianna Rosa Royle
Orianna Rosa Royle
Associate Editor, Success
Down Arrow Button Icon
March 18, 2026, 3:05 AM ET
The CEO who gives away billions for a living says Elon Musk is right: philanthropy is very hard—but stop waiting on billionaires to do it.
The CEO who gives away billions for a living says Elon Musk is right: philanthropy is very hard—but stop waiting on billionaires to do it.Christopher Furlong/Getty Images
Add Fortune on Google for similar content.

Giving away billions sounds easy. Write a check and change the world. But Elon Musk, the world’s richest man, admitted last year that, actually, “it is very difficult to give money away for the reality of goodness.” And perhaps surprisingly, a nonprofit boss has said he’s not wrong.

Recommended Video

Liz Baker, the CEO of Greater Good Charities—a global nonprofit that has distributed more than $1 billion in impact across 121 countries since 2006—has been navigating the complexity of giving away other people’s money for over a decade. And she’ll tell you Musk is only scratching the surface of how hard it really is.

“I wish I had a billion dollars to give away, but as somebody who’s responsible for giving away money, yeah, it’s hard, because there’s a really big responsibility that goes with that,” Baker exclusively told Fortune. “If you give me $1, I’m going to spend it the way that you want it spent. But there’s all this stuff that goes into it—geopolitical stuff, you don’t want to create dependencies in communities—like, what is the right avenue, and what are things that are really needed?”

Baker, who has led Greater Good Charities since 2012, oversees an organization that spans crisis and disaster response, humanitarian relief, biodiversity, and animal health and well-being across more than 120 countries. Under her watch, it has earned a 100/100 score from Charity Navigator and a Platinum Rating from GuideStar for transparency—the nonprofit equivalent of straight A’s.

Her critique isn’t that giving is impossible—it’s that most people dramatically underestimate what it requires. 

Unlike a normal transaction—where a donor gets something tangible in return, a product, a deliverable, a number they can point to—philanthropy asks you to fund a vision: here’s the problem, here’s the solution, here’s the hoped-for outcome. And then you have to wait years to see if you were actually right.”You can’t just go at a problem and be like, here’s a billion dollars, figure out the problem,” Baker said. “It’s too complicated. It doesn’t work like that.”

Essentially, it’s one thing to sign away a big paycheck, but as Musk says, it’s another thing to actually create tangible change for good with that money.

The antidote? Perhaps a more trial-and-error approach. What doesn’t happen enough, in her view, is the kind of nimble, honest reckoning with failure that good philanthropy demands. “Being able to pivot and being able to say, okay, this didn’t work—what do we do differently? A lot of testing,” she said. “You can’t just go at a problem, it’s too complicated.”

Stop waiting for billionaires. Do something yourself.

Billionaire pledges are great—in theory. 

“A pledge is a promise, right?” Baker said, when asked whether such commitments mean anything in practice. “Our experience with pledges is that most of the time donors will come through—not all of the time, though.”

Indeed, many remain little more than a name on an open letter. Just look at The Giving Pledge—the commitment, co-founded by Bill Gates, Melinda French Gates and Warren Buffett, that asks the ultra-wealthy to donate at least 50% of their fortunes—has attracted more than 250 signatories since its launch in 2010.

The number who have actually followed through? A handful—less than 10. Most only fulfilled the pledge after their deaths. Out of the U.S. signatories, just one couple, John and Laura Arnold, fully complied with the commitment they signed. 

It’s why Baker doesn’t think we can wait on billionaires to solve the world’s problems. “I think if everybody did something to help in their community, we wouldn’t have the issues that we have.”

How can everyday people be more philanthropic right now?

Baker’s not naive about most people’s economic reality. Cost-of-living pressures have squeezed household budgets to the point where even six-figure earners report struggling to afford basics. 

But making a difference doesn’t have to come at a cost. “Everybody can chip in—and it doesn’t even have to be money. Like, do something.”

“Even if you’re like, I have one hour a week to solve this problem in my community that I care about,” Baker said. “Figure out how to do that. Most local nonprofits need help.”

The worst thing you can do, in her eyes, is just complain. “There are people that are just like, well, I don’t like to see homeless people sitting on the corner, but I’m not willing to do anything about it except complain,” she said. “Innovate, people. Come on. Everybody’s good at something. Everybody cares about something.”

And she practices what she preaches. Despite running a multimillion-dollar organization and being a mother, Baker volunteers outside of her CEO role—showing up not as an executive but simply as someone with something to give back. “I volunteer—not as a CEO—as a person who has something to give back,” she said. “In a way, that’s like showing up and doing the work very differently than what I do here.”

“If everybody did that, we wouldn’t be in the situation we’re in.”

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
Orianna Rosa Royle
By Orianna Rosa RoyleAssociate Editor, Success
Instagram iconLinkedIn iconTwitter icon

Orianna Rosa Royle is the Success associate editor at Fortune, overseeing careers, leadership, and company culture coverage. She was previously the senior reporter at Management Today, Britain's longest-running publication for CEOs. 

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

Sofia
CommentaryLeadership
This CEO became 3x more productive with AI. Then she read what her daughter wrote about it at Dartmouth
By Maria Colacurcio and Sofia FreiJune 28, 2026
22 hours ago
Photo of Bryan and Shannon Miles
SuccessEntrepreneurs
This entrepreneurial couple cashed out their 401(k)s and sold a $126 million company—now they run a U.K. soccer team
By Emma BurleighJune 28, 2026
23 hours ago
Cristiano Ronaldo
SuccessBillionaires
Cristiano Ronaldo is soccer’s first-ever billionaire: He went from begging for burgers outside McDonald’s to landing a $400 million contract
By Preston ForeJune 28, 2026
23 hours ago
Ex-Google engineer says Larry Page, Sergey Brin and Sundar Pichai share the same trait—it’s the lesson he swears by as a $7.2 billion AI CEO
SuccessThe Promotion Playbook
Ex-Google engineer says Larry Page, Sergey Brin and Sundar Pichai share the same trait—it’s the lesson he swears by as a $7.2 billion AI CEO
By Orianna Rosa RoyleJune 28, 2026
24 hours ago
Anthony Scaramucci
Commentary250 Years of Innovation
Anthony Scaramucci on America 250: where have you gone, Joe DiMaggio?
By Anthony ScaramucciJune 28, 2026
1 day ago
family
CommentaryColleges and Universities
More than 3 million college students are raising kids. Most won’t graduate
By Enyi OkebugwuJune 28, 2026
1 day ago

Most Popular

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
2 days ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
4 days ago
Ex-Google engineer says Larry Page, Sergey Brin and Sundar Pichai share the same trait—it's the lesson he swears by as a $7.2 billion AI CEO
Success
Ex-Google engineer says Larry Page, Sergey Brin and Sundar Pichai share the same trait—it's the lesson he swears by as a $7.2 billion AI CEO
By Orianna Rosa RoyleJune 28, 2026
24 hours ago
Cristiano Ronaldo is soccer's first-ever billionaire: He went from begging for burgers outside McDonald's to landing a $400 million contract
Success
Cristiano Ronaldo is soccer's first-ever billionaire: He went from begging for burgers outside McDonald's to landing a $400 million contract
By Preston ForeJune 28, 2026
23 hours ago
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he's part of a national struggle
Environment
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he's part of a national struggle
By Catherina GioinoJune 28, 2026
1 day ago
Iran is forcing the U.S. into an escalation trap as a 'shadow war' over the Strait of Hormuz heats up that could kill the tenuous ceasefire
Politics
Iran is forcing the U.S. into an escalation trap as a 'shadow war' over the Strait of Hormuz heats up that could kill the tenuous ceasefire
By Jason MaJune 28, 2026
17 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.