• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents

2

Current price of oil as of July 13, 2026

3

Trump embraces Australian retirement system backed by Larry Fink

1

The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents

2

Current price of oil as of July 13, 2026

3

Trump embraces Australian retirement system backed by Larry Fink
SuccessPersonal Finance

Even most six-figure earners say buying a house is unattainable—half of Americans can’t afford to dine out or vacation in a cost of living crisis

Emma Burleigh
By
Emma Burleigh
Emma Burleigh
Reporter, Success
Down Arrow Button Icon
Emma Burleigh
By
Emma Burleigh
Emma Burleigh
Reporter, Success
Down Arrow Button Icon
March 5, 2026, 10:54 AM ET
Stressed high income woman
Many U.S. adults say essentials like healthcare, energy, groceries are out of their budgets in a cost of living crisis—now, many are forced to delay the American Dream of homeownership. Delmaine Donson / Getty Images
Add Fortune on Google for similar content.

Many Americans are feeling the pinch as employees dish out low “peanut butter” raises, housing costs remain bleak, and grocery prices balloon to unaffordable highs. The cost of living crisis is spilling over into the lives of all Americans, even six-figure earners once considered to be “rich.”

Recommended Video

Around 53% of U.S. adults say they have just enough money to maintain their standard of living, the same proportion as last year, according to a recent poll conducted by the Washington Post, ABC News, and Ipsos. However, roughly half of Americans say they can no longer afford simple pleasures that many associate with a good quality of living. 

Over half of Americans, 60%, say a weeklong vacation is unaffordable—and even 49% report the small joy of going out to dinner is out of their budgets. Around 74% also say buying a new car is too expensive, but beyond these commonplace “luxuries,” U.S. adults are battling the exorbitant costs of everyday essentials. Among those who were surveyed, many found healthcare (56%), energy utilities (45%), and groceries (45%) to be out of their price range. 

The economic situation has become so dire that Americans are losing hope; fewer than three in 10 U.S. adults say they’re able to get ahead financially, according to the poll. While low-income earners making less than $50,000 annually are starkly the least optimistic about their financial situation, even a majority (60%) of six-figure earners feel they’re falling behind or just maintaining their standard of living. 

And when it comes to the housing market, Americans of all tax brackets are battling the affordability crisis. Nearly two in three renters don’t believe they could buy a home they want in the foreseeable future, according to the report. About 71% of those making less than $50,000, 64% of those earning between $50,000 to $99,999, and 57% reeling in $100,000+ all agree they won’t be able to purchase property. The housing crisis touches all Americans, regardless of income. Plus, U.S. women are especially downtrodden, with 70% of women versus 59% of men doubting they’ll be able to afford a house. 

America’s affordability crisis: stagnating salaries and high costs

Americans are cutting back on activities and daily indulgences that may have been taken for granted. In an attempt to keep their heads above water, U.S. adults of all income levels have been adopting thriftier habits to save. But ultimately, most can’t escape the squeeze as salaries have failed to keep pace with inflated costs. 

Instead of handing out big bonuses, employers are opting for poor peanut butter raises in 2026—just like they did during the Great Recession. According to a recent Payscale report, 44% plan to roll out one uniform, across-the-board wage bump in 2026 in lieu of typically higher, merit-based increases. 

Even if American workers try to evade the disheartening raise trend, they won’t have much luck trying to jump to a high-paying role in a lackluster job market. Employees who stayed in their current roles received a 4.6% wage bump in January and February last year, while those who switched jobs received only a marginally higher increase of 4.8%, according to a March 2025 analysis from the Atlanta Fed. The long-held prospect of job-hopping to earn more money in the same role has been upended.  

Inflation has also increased living expenses across the board, from egg prices shooting up over 60% over 2025, to a home-buyer market paralyzed by soaring property costs. Middle-class earners can’t cover the basics anymore, as 65% of those households say their incomes were falling behind the cost of living, according to a 2024 survey from Primerica.

And America’s cost-of-living crisis could even get worse, as analysts are keeping a close eye on how the conflict between the U.S., Israel, and Iran could disrupt global oil supply and inflate costs. 

Research consistently says America’s six-figure earners are struggling

Even six-figure earners are pinching their pennies. About 41% of American workers making between $300,001 and $500,000—and 40% of those reeling in over $500,000—say they’re living paycheck to paycheck, according to a 2025 report from Goldman Sachs. And the cost of living crush is even impacting their daily routines. 

Instead of stocking up on food at luxury stores like Whole Foods and Erewhon, more than seven in 10 of Americans making over $100,000 are now forced to shop at discount grocery chains, according to a 2025 Clarify Capital report. Around 74% of those high-earners also said they’re cutting back on dining out, 54% are skimping out on entertainment, 51% are getting thrifty with buying clothes, 49% are scaling back their subscriptions, and 49% are spending less on travel.

Beyond the day-to-day expenses, those deemed “wealthy” are also delaying major life purchases. About 47% are setting back their dream vacations and travel, 31% are stalling on home renovations, and 26% are delaying buying or leasing a new car, the Clarify Capital report noted. 

The American Dream has been put on hold, even for top earners; about 17% are pushing back buying a new home, and 6% are even delaying getting married.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
Emma Burleigh
By Emma BurleighReporter, Success

Emma Burleigh is a reporter at Fortune, covering success, careers, entrepreneurship, and personal finance. Before joining the Success desk, she co-authored Fortune’s CHRO Daily newsletter, extensively covering the workplace and the future of jobs. Emma has also written for publications including the Observer and The China Project, publishing long-form stories on culture, entertainment, and geopolitics. She has a joint-master’s degree from New York University in Global Journalism and East Asian Studies.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

Elon Musk and Sam Altman are accusing each other of scamming investors as SpaceX and OpenAI jockey to lead AI revolution
AIBillionaires
Elon Musk and Sam Altman are accusing each other of scamming investors as SpaceX and OpenAI jockey to lead AI revolution
By Marco Quiroz-GutierrezJuly 13, 2026
5 hours ago
na
North AmericaEducation
‘We devalued the trades’: A Native American graduation miracle that isn’t what it seems
By Savannah Peters and The Associated PressJuly 13, 2026
7 hours ago
t
North AmericaElections
Trump floats Lindsey Graham’s sister as interim Senate replacement; Scott Bessent reportedly fields calls
By Meg Kinnard and The Associated PressJuly 13, 2026
8 hours ago
Jason Kidd, COO of Chipotle
SuccessThe Promotion Playbook
Chipotle’s COO takes employees to dinner every week to spot his next leaders—here are the 4 traits he’s seeking
By Emma BurleighJuly 13, 2026
9 hours ago
b
CommentaryWorld Cup
Columbia Business School professors: What the Balogun red card can teach us about AI and judgment
By Oded Netzer, Christopher Frank and Paul MagnoneJuly 13, 2026
9 hours ago
Trump stunned by sudden death of rival turned ally Lindsey Graham: ‘He was like a member of the family’
PoliticsAmerican Politics
Trump stunned by sudden death of rival turned ally Lindsey Graham: ‘He was like a member of the family’
By The Associated PressJuly 13, 2026
10 hours ago

Most Popular

The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents
Innovation
The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents
By Sasha RogelbergJuly 12, 2026
2 days ago
Current price of oil as of July 13, 2026
Personal Finance
Current price of oil as of July 13, 2026
By Joseph HostetlerJuly 13, 2026
14 hours ago
Trump embraces Australian retirement system backed by Larry Fink
Personal Finance
Trump embraces Australian retirement system backed by Larry Fink
By Brianna Sosa and BloombergJuly 12, 2026
1 day ago
Peter Thiel and other tech billionaires are publicly shielding their children from the products that made them rich
Big Tech
Peter Thiel and other tech billionaires are publicly shielding their children from the products that made them rich
By Marco Quiroz-GutierrezJuly 12, 2026
2 days ago
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
Success
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
By Preston ForeJuly 6, 2026
7 days ago
The U.S. and Iran can't agree on fully reopening the Strait of Hormuz. The solution could be straight out of the Old Testament
Middle East
The U.S. and Iran can't agree on fully reopening the Strait of Hormuz. The solution could be straight out of the Old Testament
By Jason MaJuly 11, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.