- Workers making over $100,000 no longer consider themselves “rolling in it”—more than half of six-figure earners no longer feel financially successful. Those with top salaries are shopping at discount grocery stores, and cutting back on dining, clothes, and travel as they try and make ends meet. They’re even stalling major life plans—like renovating their homes, and throwing their weddings.
Being a six-figure earner once felt like an exclusive club, with the promise of a lavish life—but now those making over $100,000 are feeling the pinch. So much so that they’re even buying their groceries at dollar stores and ditching takeouts.
More than half (58%) of six-figure earners no longer feel financially successful, according to a recent report from Clarify Capital.
Six-figure earners aren’t choosing to fly economy over first-class—they’re looking for better deals when it comes to the essentials. More than seven in 10 of these high earners are now being forced to shop at discount grocery chains to save cash.
Around 74% also say they’re cutting back on dining out, 54% are skimping out on entertainment, 51% are getting thrifty with buying clothes, 49% are scaling back their subscriptions, and 49% are spending less on travel.
However, they’re not ashamed of their new thrifty ways, with 62% of six-figure earners proudly claiming they aren’t embarrassed to admit they’re cutting back.
“In today’s economy, income alone doesn’t guarantee financial peace of mind,” the report says. “High earners are feeling squeezed by inflation, stressed by social pressure, and more mindful about what it really means to be well-off.”
“As spending habits shift and priorities change, one thing is clear: real wealth is about security, not just status.”
The wealthy are cutting back on major life purchases too
Once the epitome of “making it” in America, workers earning six figures are now in the same boat as their less wealthy peers.
And beyond the day-to-day expenses, those considered to be “rich” are also delaying major life purchases. About 47% are setting back their dream vacations and travel, 31% are stalling on home renovations, and 26% are delaying buying or leasing a new car.
Perhaps unsurprisingly, the tough housing market has forced many to rethink their American dream timelines, as 17% are pushing back buying a new home—and 6% of six-figure earners are even delaying getting married.
Essentially, the rising cost of living crisis has forced people in all tax brackets to watch their spending, causing anxiety. About 85% of six-figure workers say they feel stressed and anxious due to increased living costs—and it’s even worse for women. Around 88% of top-earning women feel worried about keeping their checkbooks balanced, compared to 81% of men.
The new upper-class: making more than $200,000
It’s no surprise that six-figure earners are pinching pennies when it comes to daily essentials—after all, more than half of Americans making over $100,000 annually lived paycheck to paycheck in 2022, 7% more than the previous year, according to a 2023 report. The cost-of-living crisis has pushed the needle of wealth to a new high.
In some parts of the U.S., making around $200,000 isn’t even considered to be “rolling in it.” A household making $199,000 a year in Massachusetts and New Jersey would still be considered middle-class, according to a 2025 analysis of 2023 U.S. Census Bureau data. And in every single state in America, a $100,000 salary is no longer enough to be considered to be upper-class.
There are several reasons why more six-figure earners are struggling to make ends meet. Some employees have been hit with wage deflation, and the prospect of switching jobs for better pay has been upended. Employees who stayed in their current roles received a 4.6% wage bump in January and February, while those who switched jobs received only a marginally higher increase of 4.8%, according to 2025 data from the Atlanta Fed.
Also, inflation has increased living expenses across the board. People may assume a middle-class lifestyle could at least keep up with the basics, but 65% of those households say their incomes were falling behind the cost of living, according to a 2024 study from Primerica.
