• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
AIWhite House

Trump admits the hyperscalers ‘need some PR help’ because the American taxpayer is on the hook for their data centers

By
Josh Boak
Josh Boak
,
Matthew Daly
Matthew Daly
, and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Josh Boak
Josh Boak
,
Matthew Daly
Matthew Daly
, and
The Associated Press
The Associated Press
Down Arrow Button Icon
March 6, 2026, 9:45 AM ET
trump
President Donald Trump looks at Energy Secretary Chris Wright as he speaks during an event about the Ratepayer Protection Pledge, in the Indian Treaty Room of the Eisenhower Executive Office Building on the White House complex, Wednesday, March 4, 2026, in Washington. AP Photo/Jacquelyn Martin

President Donald Trump invited technology companies to the White House on Wednesday to commit to developing their own power generation as he tries to ease tensions over the cost of electricity used by data centers to develop artificial intelligence.

Recommended Video

“They need some PR help because people think that if a data center goes in there, electricity prices are going to go up,” Trump said. “It’s not going to happen.”

The “ratepayer protection” pledge touted by the president comes as affordability has become a top concern for an American public wary of the possibility that the AI build out could lead to higher utility bills. Trump first announced the pledge during his State of the Union address last month, but provided few details

Communities across the nation have seen a backlash against data centers over fears about rising electricity prices and concerns about pollution and water consumption. Opposition to rising power prices was also a key factor in Democratic wins last year in elections in states including Georgia, Virginia and New Jersey.

Trump has sought to deflect public concerns about AI, seeing the fast-evolving technology as crucial for the U.S. to attract foreign investment and maintain its economic and military prowess. But it’s unclear whether the commitments will meaningfully shield Americans from higher electricity prices that have climbed 6.3% over the past year, according to the Labor Department’s Consumer Price Index.

The president stressed that he understands that demand for energy will triple by 2035 largely because of AI, meaning that the U.S. needs to dramatically increase its construction of power plants. Construction spending on power generation jumped in 2022, but it has drifted slightly downward after peaking in October 2023, according to the Census Bureau. Trump has also sought to cancel wind power projects while elevating coal — which contributes to climate change — as a source of energy.

The companies committing to the pledge included Google, Microsoft, Meta, Oracle, xAI, OpenAI and Amazon.

Under the terms of the pledge, the companies agree to build or buy new sources of power generation for their data centers and cover the expense of infrastructure upgrades. The companies could also sell excess power generation to utilities for public consumption, in addition to negotiating separate rate structures with public utilities and states, ensuring expenses are not passed on to consumers.

They also commit to making backup generation available to prevent blackouts in times of emergency, and to hire locally for their data center build out.

Energy experts have expressed doubt that promises by the tech companies can slow down fast-rising electricity prices. While Trump said the pledge would force tech companies to produce their own electricity, the deal is likely not enforceable at the federal level, experts said. Electricity supplies are mostly regulated at the state level and managed across regions, using market structures that vary across the country.

The voluntary agreement has no enforcement mechanisms and ratepayers have no way to verify whether tech companies keep their promises, said Lena Moffitt, executive director of Evergreen Action, an environmental group.

“Now that energy prices have skyrocketed due to his corporate polluter-first policies, Trump is trying to cover up his mistakes with a photo op,” she said.

But the Edison Electric Institute, a top lobbying group for the power industry, said the ratepayer pledge would help ensure data centers pay their fair share even as they use enormous amounts of electricity.

“We appreciate President Trump’s focus on ensuring that our nation can drive innovation while also protecting Americans who need affordable, reliable energy,” said Drew Maloney, the group’s president and CEO.

Still, the pledge speaks to Trump’s style of striking deals rather than crafting policies.

Jill Tauber, vice president of litigation for climate and energy at Earthjustice, said that actual laws and regulations needed to be in place rather than a signed pledge of unclear legal value.

“Data centers are increasing costs and pollution for communities across the country,” Tauber said in a statement. “More than a pledge, we urgently need strong policies and protections to ensure that data centers pay their way, disclose and mitigate their impacts, and are powered by clean energy.”

In 2001, Fortune first convened “The Smartest People We Know,” bringing together CEOs and founders, builders and investors, thinkers and doers. Since then, Fortune Brainstorm Tech has been the place where bold ideas collide. From June 8–10, we will return to Aspen—where it all began—to mark 25 years of Brainstorm. Register now.
About the Authors
By Josh Boak
See full bioRight Arrow Button Icon
By Matthew Daly
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in AI

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Lists Calendar
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Lists Calendar
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in AI

A group of users leaked Anthropic’s AI model Mythos by reportedly guessing where it was located
CybersecurityHacking
A group of users leaked Anthropic’s AI model Mythos by reportedly guessing where it was located
By Marco Quiroz-GutierrezApril 23, 2026
45 minutes ago
gen z
LawEducation
The Gen Z stare meets the mysterious perfect homework assignment in the age of ChatGPT. Enter the oral exam
By Jocelyn Gecker and The Associated PressApril 23, 2026
2 hours ago
ServiceNow CEO Bill McDermott, wearing a casual jacket over a tope shirt and sporting sunglasses, raises his arms in a shrug-like gesture.
InvestingServiceNow
Investors continue to punish ServiceNow despite strong earnings and CEO McDermott’s forecast of blistering growth in AI product sales
By Jeremy KahnApril 23, 2026
2 hours ago
Fewer than 1 in 4 workers feel their job is safe. Here’s why worker ‘FOBO’—fear of becoming obsolete—is hurting companies
Future of WorkLayoffs
Fewer than 1 in 4 workers feel their job is safe. Here’s why worker ‘FOBO’—fear of becoming obsolete—is hurting companies
By Claire ZillmanApril 23, 2026
3 hours ago
lecun
AIGoldman Sachs Group
Goldman tackles AI’s missing link: the ‘world model’ that every AI godfather is racing to figure out
By Nick LichtenbergApril 23, 2026
4 hours ago
Software developers discussing programming code and planning how to create innovative software at co-working office. Two software developers checking programming code on computer screen. working through a coding problem together.
Commentaryregulation
Inflated AI claims are under fire—and the regulatory reckoning is coming
By Perrie M. WeinerApril 23, 2026
5 hours ago

Most Popular

‘Something sinister’: What we know about the FBI probe into dead and missing scientists linked to space and military industries
Economy
‘Something sinister’: What we know about the FBI probe into dead and missing scientists linked to space and military industries
By Jim EdwardsApril 22, 2026
1 day ago
Cursor’s 25-year-old CEO is a former Google intern who just inked a $60 billion deal with SpaceX
AI
Cursor’s 25-year-old CEO is a former Google intern who just inked a $60 billion deal with SpaceX
By Marco Quiroz-GutierrezApril 22, 2026
21 hours ago
Officials will flush 50,000 toilets to flood a Utah lake in order to generate electricity
Environment
Officials will flush 50,000 toilets to flood a Utah lake in order to generate electricity
By Mead Gruver, Dorany Pineda and The Associated PressApril 22, 2026
20 hours ago
When interest on national debt overtook military spending, it triggered a limit where the U.S. may 'cease to be a great power', warns Hoover historian
Economy
When interest on national debt overtook military spending, it triggered a limit where the U.S. may 'cease to be a great power', warns Hoover historian
By Eleanor PringleApril 23, 2026
6 hours ago
'Something sinister could be happening': FBI looks into dead or missing nuclear and space defense scientists tied to NASA, Blue Origin, and SpaceX
Politics
'Something sinister could be happening': FBI looks into dead or missing nuclear and space defense scientists tied to NASA, Blue Origin, and SpaceX
By Catherina GioinoApril 21, 2026
2 days ago
The tables have turned: Florida and Texas are the biggest losers in the housing market as Ohio emerges a surprise winner
Real Estate
The tables have turned: Florida and Texas are the biggest losers in the housing market as Ohio emerges a surprise winner
By Sydney LakeApril 21, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.