• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
AIWhite House

Trump admits the hyperscalers ‘need some PR help’ because the American taxpayer is on the hook for their data centers

By
Josh Boak
Josh Boak
,
Matthew Daly
Matthew Daly
, and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Josh Boak
Josh Boak
,
Matthew Daly
Matthew Daly
, and
The Associated Press
The Associated Press
Down Arrow Button Icon
March 6, 2026, 9:45 AM ET
trump
President Donald Trump looks at Energy Secretary Chris Wright as he speaks during an event about the Ratepayer Protection Pledge, in the Indian Treaty Room of the Eisenhower Executive Office Building on the White House complex, Wednesday, March 4, 2026, in Washington. AP Photo/Jacquelyn Martin

President Donald Trump invited technology companies to the White House on Wednesday to commit to developing their own power generation as he tries to ease tensions over the cost of electricity used by data centers to develop artificial intelligence.

Recommended Video

“They need some PR help because people think that if a data center goes in there, electricity prices are going to go up,” Trump said. “It’s not going to happen.”

The “ratepayer protection” pledge touted by the president comes as affordability has become a top concern for an American public wary of the possibility that the AI build out could lead to higher utility bills. Trump first announced the pledge during his State of the Union address last month, but provided few details

Communities across the nation have seen a backlash against data centers over fears about rising electricity prices and concerns about pollution and water consumption. Opposition to rising power prices was also a key factor in Democratic wins last year in elections in states including Georgia, Virginia and New Jersey.

Trump has sought to deflect public concerns about AI, seeing the fast-evolving technology as crucial for the U.S. to attract foreign investment and maintain its economic and military prowess. But it’s unclear whether the commitments will meaningfully shield Americans from higher electricity prices that have climbed 6.3% over the past year, according to the Labor Department’s Consumer Price Index.

The president stressed that he understands that demand for energy will triple by 2035 largely because of AI, meaning that the U.S. needs to dramatically increase its construction of power plants. Construction spending on power generation jumped in 2022, but it has drifted slightly downward after peaking in October 2023, according to the Census Bureau. Trump has also sought to cancel wind power projects while elevating coal — which contributes to climate change — as a source of energy.

The companies committing to the pledge included Google, Microsoft, Meta, Oracle, xAI, OpenAI and Amazon.

Under the terms of the pledge, the companies agree to build or buy new sources of power generation for their data centers and cover the expense of infrastructure upgrades. The companies could also sell excess power generation to utilities for public consumption, in addition to negotiating separate rate structures with public utilities and states, ensuring expenses are not passed on to consumers.

They also commit to making backup generation available to prevent blackouts in times of emergency, and to hire locally for their data center build out.

Energy experts have expressed doubt that promises by the tech companies can slow down fast-rising electricity prices. While Trump said the pledge would force tech companies to produce their own electricity, the deal is likely not enforceable at the federal level, experts said. Electricity supplies are mostly regulated at the state level and managed across regions, using market structures that vary across the country.

The voluntary agreement has no enforcement mechanisms and ratepayers have no way to verify whether tech companies keep their promises, said Lena Moffitt, executive director of Evergreen Action, an environmental group.

“Now that energy prices have skyrocketed due to his corporate polluter-first policies, Trump is trying to cover up his mistakes with a photo op,” she said.

But the Edison Electric Institute, a top lobbying group for the power industry, said the ratepayer pledge would help ensure data centers pay their fair share even as they use enormous amounts of electricity.

“We appreciate President Trump’s focus on ensuring that our nation can drive innovation while also protecting Americans who need affordable, reliable energy,” said Drew Maloney, the group’s president and CEO.

Still, the pledge speaks to Trump’s style of striking deals rather than crafting policies.

Jill Tauber, vice president of litigation for climate and energy at Earthjustice, said that actual laws and regulations needed to be in place rather than a signed pledge of unclear legal value.

“Data centers are increasing costs and pollution for communities across the country,” Tauber said in a statement. “More than a pledge, we urgently need strong policies and protections to ensure that data centers pay their way, disclose and mitigate their impacts, and are powered by clean energy.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Josh Boak
See full bioRight Arrow Button Icon
By Matthew Daly
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in AI

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in AI

anthropic research chart
AIJobs
Anthropic just mapped out which jobs AI could potentially replace. A ‘Great Recession for white-collar workers’ is absolutely possible
By Jake AngeloMarch 6, 2026
2 hours ago
Stressed Gen Z pharmacy worker
SuccessCareers
Pharmacy, biology, and education are among the worst-paying college majors—the ‘AI proof’ subjects pay Gen Z less than $50K after graduation
By Emma BurleighMarch 6, 2026
3 hours ago
AIEntrepreneurs
Shark Tank’s Kevin O’Leary says if he were 25 today, he’d chase these two booming opportunities in the world of AI
By Marco Quiroz-GutierrezMarch 6, 2026
3 hours ago
trump
AIWhite House
Trump admits the hyperscalers ‘need some PR help’ because the American taxpayer is on the hook for their data centers
By Josh Boak, Matthew Daly and The Associated PressMarch 6, 2026
4 hours ago
blake
AIGoogle
Google’s guru of Gmail says there are 3 different types of AI users, and the tech giant is putting ‘trust’ first for all of them
By Nick LichtenbergMarch 6, 2026
4 hours ago
Anthropic CEO Dario Amodei.
AIAnthropic
Anthropic CEO apologizes for leaked memo calling OpenAI staff ‘gullible’ as company confirms supply chain risk designation
By Beatrice NolanMarch 6, 2026
4 hours ago

Most Popular

placeholder alt text
Success
Uber CEO says his ‘really demanding’ work culture includes expecting employees to answer his emails over the weekend: ‘Don’t come here if you want to coast’
By Emma BurleighMarch 4, 2026
2 days ago
placeholder alt text
Economy
Trump's loss of $1.7 trillion in tariff revenue will send the national debt to $58 trillion by 2036, think tank projects
By Nick LichtenbergMarch 5, 2026
1 day ago
placeholder alt text
AI
OpenAI investor Vinod Khosla predicts today’s 5-year-olds won’t ever need to get jobs thanks to AI
By Sasha RogelbergMarch 4, 2026
2 days ago
placeholder alt text
Politics
Meet Markwayne Mullin, the new multimillionaire head of DHS, who owns a cattle ranch in Oklahoma
By Jacqueline MunisMarch 5, 2026
19 hours ago
placeholder alt text
Success
Chinese billionaire who has fathered more than 100 children hopes to have dozens of U.S.-born boys to one day take over his business
By Emma BurleighMarch 5, 2026
1 day ago
placeholder alt text
Politics
House votes 219-212 to halt Trump's attacks on Iran. "Donald Trump is not a king," says top Dem on Foreign Affairs Committee
By The Associated Press, Mary Clare Jalonick, Lisa Mascaro and Stephen GrovesMarch 5, 2026
19 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.