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The 4 step approach Google’s AI boss used to return the tech giant to a ‘golden era’ of innovation

Alyson Shontell
By
Alyson Shontell
Alyson Shontell
Editor-in-Chief and Chief Content Officer
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Alyson Shontell
By
Alyson Shontell
Alyson Shontell
Editor-in-Chief and Chief Content Officer
Down Arrow Button Icon
February 11, 2026, 5:13 AM ET
Fortune's Alyson Shontell interviews Google AI boss Demis Hassabis on the Fortune 500: Titans and Disruptors of Industry vodcast.
Fortune's Alyson Shontell interviews Google AI boss Demis Hassabis on the Fortune 500: Titans and Disruptors of Industry vodcast.Fortune
  • In today’s CEO Daily: Fortune Editor-in-Chief Alyson Shontell shares her interview with Google’s AI head.
  • The big leadership story: AI is improving productivity, but it’s also burning workers out.
  • The markets: Mixed globally, as an AI tax-planning tool triggered a selloff in financial advisory stocks.
  • Plus: All the news and watercooler chat from Fortune.

Good morning. We’re in the thick of the AI revolution. But we may look back on January 2014 as one the most pivotal moments in business history. That was the month Demis Hassabis sold his AI company, DeepMind, to Google.

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He rebuffed a higher offer from Meta’s Mark Zuckerberg. And the idea of Google owning something so powerful scared Elon Musk to such a degree that he decided to launch a rival company with Sam Altman: OpenAI.

Fast forward to today, and Demis is still the one to beat. He runs all of Google’s AI initiatives, including Gemini, which is quickly eating away at OpenAI’s user base.

In his spare time, Demis won a Nobel Prize for being able to accurately predict how proteins fold, and he runs a startup, Isomorphic, that wants to use AI to “solve all disease.”

Naturally, I wanted to meet this man to learn how he thinks and where he believes the AI world is heading. We sat down together at the World Economic Forum in Davos, where I asked him how he manages his teams—and his time—to do two hard jobs at once (he splits his day into two, with his second work day going from 10 p.m. to 4 a.m., after which he clocks some sleep). We discussed how he is setting targets to return Google to its “golden era” of constant shipping and innovation, after a period when it felt like it was asleep at the AI wheel. “It is a classic innovator’s dilemma,” Hassabis admitted. “If we don’t disrupt ourselves, someone else will.”

He broke his strategy down into four steps:

  1. Nail the underlying technology and make it best in class. This serves as Google’s “nucleus” for all its products. “None of it matters if your models aren’t best-in-class and state of the art,” Hassabis says. “And so that’s what we focused on, first with the Gemini models, but also our other models, things like Nano Banana, and Veo.”
  2. Rebuild internal processes across the organization to capitalize on the best-in-class model quickly. “That took a year to 18 months to get right,” Hassabis says. “I think there are still more improvements that can be made, and we can have even faster velocity.”
  3. Force the team to focus on only the biggest opportunities and priorities. “I think the other thing is instilling this culture of intensity and pace and focus, and cutting out distractions,” he says.
  4. Make good decisions consistently. “In today’s very noisy world, it’s important to consistently deliver good, rational decisions with minimal drama,” Hassabis says. “It’s amazing how much that compounds over time.”

I walked away thinking I would not want to be Sam Altman, Mark Zuckerberg, or Elon Musk right now. You don’t want to be up against this soft-spoken yet fierce competitor.

For the full conversation, please subscribe to Fortune 500: Titans & Disruptors of Industry on Spotify or Apple. You can also read the full transcript here. Special thanks to Deloitte for sponsoring the show. If you like Titans & Disruptors, please leave a review and share it with your team or friends. And for more on Demis, who was Fortune‘s cover star in our February/March issue, read all about him on Fortune.com.

Contact CEO Daily via Diane Brady at diane.brady@fortune.com

Top leadership news

AI adds to burnout

Researchers at the University of California at Berkeley have found that AI is increasing productivity, but it’s also burning workers out with AI prompts occupying what had been natural breaks in the workday. 

Employees are worried about AI-induced layoffs, but the stats aren’t there

Workers are increasingly anxious about AI-driven layoffs, even though evidence shows the technology accounts for only a small fraction of job cuts over the past year. Instead, companies appear to be taking a slow and steady “drip, drip, drip” approach to downsizing that one expert says might be a lingering effect of the post-COVID hot labor market.

Chipotle to ‘lean on’ affluent customers

Chipotle CEO Scott Boatwright said this week that the fast casual chain plans to “lean into” its affluent clientele that are still buying burritos despite price increases. The move reflects a bet on the K-shaped economy, where higher-income earners keep spending and driving growth even as others feel greater financial strain.

The markets

S&P 500 futures were up 0.11% this morning. The last session closed down 0.33%. STOXX Europe 600 was down 0.25% in early trading. The U.K.’s FTSE 100 was up 0.23% in early trading. Japan’s Nikkei 225 was up 2.28%. China’s CSI 300 was down 0.22%. The South Korea KOSPI was up 1.0%. India’s NIFTY 50 was up 0.05%. Bitcoin sank to $67K.

Around the watercooler

America borrowed $43.5 billion a week in the first four months of the fiscal year, with debt interest on track to be over $1 trillion for 2026 by Eleanor Pringle

The Trump administration is touting approvals for oil-exporting hubs in the Gulf of Mexico—but no one seems to want to build them by Jordan Blum

AI agents from Anthropic and OpenAI aren’t killing SaaS—but incumbent software players can’t sleep easy by Jeremy Kahn

‘We inherited a very damaged brand’: Red Lobster CEO says the seafood chain could kill more locations and menu items to stay afloat by Sydney Lake

CEO Daily is compiled and edited by Joey Abrams, Claire Zillman and Lee Clifford.

This is the web version of CEO Daily, a newsletter of must-read global insights from CEOs and industry leaders. Sign up to get it delivered free to your inbox.
About the Author
Alyson Shontell
By Alyson ShontellEditor-in-Chief and Chief Content Officer
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Alyson Shontell is the editor-in-chief and chief content officer at Fortune.

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