During last night’s Super Bowl, three ads caught my eye. (As did Bad Bunny, of course!)
The first was a spot representing a group of survivors of abuse by Jeffrey Epstein. They implored the full release of the Epstein files. Three months after the Epstein Files Transparency Act was signed into law, the release of the files has been anything but transparent, the ad said. Faces of the survivors of abuse, now grown women, flashed on the screen, with black marks blocking their mouths, as if gagged and silenced. They held photos of themselves as teen girls—and said those girls deserve the truth. The women said they are “standing together” and directed their message toward Attorney General Pam Bondi. “It’s time for the truth,” they said. And today, multiple lawmakers will view unredacted versions of the files.
An ad aired for the new Trump Accounts (or 530A accounts), tax-advantaged, IRA-style savings accounts for children, seeded with $1,000 for those born between 2025 and 2028. Meanwhile, some brands are figuring out how to take advantage of the launch, like the registry platform Babylist. CEO Natalie Gordon told me last week that Babylist is preparing educational content to help parents understand the accounts and is building ways for parents to register for friends and family to contribute. “We are really excited to facilitate gifting into your baby’s future,” Gordon told me. “The name of Trump accounts is a branding move, but the actual accounts are not about politics, and so we feel really great about them.”
And Serena Williams was back on Super Bowl screens again (last year she appeared with Kendrick Lamar), this time promoting GLP-1 drugs through her partnership with Ro. The ad is getting mixed feedback, including some criticism; Williams has spent the past several months articulating why she has chosen to be so vocal about GLP-1s.
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Emma Hinchliffe
emma.hinchliffe@fortune.com
The Most Powerful Women Daily newsletter is Fortune’s daily briefing for and about the women leading the business world. Subscribe here.
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ON MY RADAR
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How do I dress for my postpartum life? Vogue
How the woman who shot Sinners could make history at the Oscars Vanity Fair
PARTING WORDS
"If I don’t fight for you, I can’t ask you to fight for me. I’m fighting for your rights in the hopes that should I need you to fight for mine, you’ll be there."
—Whoopi Goldberg in Interview magazine
