• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
CommentaryEducation

International students skipped campus this fall — and local economies lost $1 billion because of it

By
Bjorn Markeson
Bjorn Markeson
Down Arrow Button Icon
By
Bjorn Markeson
Bjorn Markeson
Down Arrow Button Icon
December 10, 2025, 9:05 AM ET

Bjorn Markeson is an economist at IMPLAN.

student
International students have increasingly gone missing in the U.S. economy.Getty Images

This school year, American colleges and universities saw a 17% decline in new international student enrollment. If you set aside the year of the pandemic, that’s the steepest decrease in over a decade. This reduction is making waves far beyond the halls of higher-ed. Based on my recent analysis, it represents a nearly $1 billion hit to the U.S. GDP – a hit that’s particularly concentrated in the Main Street sectors that form the backbone of many communities.

Recommended Video

The employers taking the largest hit are in the restaurant industry (700 jobs), retail (350 jobs), and residential and commercial property rental (345 jobs), and auto repair (100 jobs). This is where the science of input-output analysis meets the art of economic impact analysis. We don’t know exactly which specific firms will be impacted. But from my experiences on campus across the country, these are exactly the types of main street college town businesses that exist near campus and serve students of all types. 

My analysis quantified the impact of new international students’ non-tuition spending. The results? Hosting 21,587 fewer new international students (277,118 this year as opposed to last year’s 298,705) means 7,300 fewer jobs and $500 million in lost labor income. 

Further analysis reveals which occupations are most heavily impacted. Of the 7,300 jobs that are affected, 390 are retail sales worker jobs, 370 are food and beverage server jobs, 290 are home health aide jobs, 280 are health care diagnostics jobs, and 260 are material moving worker jobs. This only takes into account non-tuition spending. The effects of lost revenue will hit higher education institutions as well. 

What are the structural reasons that the economic footprint of new international students is so wide-ranging? As a whole, international students are high-spend consumers, shelling out significant sums on housing, food, transportation, healthcare, and retail. The dollars spent by international students cycle through local economies. For example, a landlord uses the student’s rent money to buy pizza, and the pizza shop owner uses the money the landlord spent on dinner to buy a new shipment of cardboard pizza boxes – and so on.

Collectively, this year’s 277,118 new international students’ spending supports 93,000 jobs and $12.6B in GDP. The would-be international students who faced visa application issues or got caught up in President Donald Trump’s immigration crackdown will spend their money elsewhere, whether it’s in their home countries or in other study-abroad destinations. 

This demand shock hitting local economies and service jobs may seem quiet now, but as the school year goes on, and the spending shortage ripples through local economies, the implications are grim for local consumer spending, small business revenues, commercial real estate around campuses, and even tax collections. College towns and metro areas with large university footprints will see the strongest effects, especially in states with historically heavy international enrollment, like California, Texas, New York, Florida, and Illinois. 

Business leaders and government officials need to think about the myriad ripple effects of changes to international enrollment statistics in higher education. The broader linkages to both the local and national economy are underappreciated. Needless to say, fewer international students today can mean fewer skilled workers in sectors like tech, healthcare, and engineering tomorrow. What’s just as important, and maybe less apparent, is the immediate threat to jobs and GDP upstream of enrollment that a decline in new international students represents. 

New rules that make it harder for students to get visas and proposed caps on international students at some institutions present a threat to the U.S. economy at large and to small businesses in our communities – not just institutions of higher learning. We cannot ignore the  economic tradeoffs of national policy changes at the local level. Beyond the immediate economic impacts, my experience as a professor at campuses large and small have informed my view that international students enrich their communities in ways other than just the number of dollars they spend at local businesses. The perspectives they bring on both a personal and intellectual level are invaluable. They have spurred my thinking on topics from economics and development to the personal and profound. We are richer for their presence. 

International students are part of student spending in communities across the country and the number of new international students limits Americans’ ability to work and thrive, too. It is imperative that we not ignore or underestimate how this demand shock prompts a material headwind to growth in key regions.    

The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Bjorn Markeson
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Commentary

Wesley Yin is a Professor of economics at UCLA in the Luskin School of Public Affairs and Anderson School of Management
CommentaryIPOs
Privatizing Fannie Mae and Freddie Mac the wrong way risks a second Great Recession
By Wesley YinDecember 30, 2025
17 hours ago
TV
CommentaryMedia
Television is a state of mind: why user experience will define the next era of media
By Lin CherryDecember 30, 2025
17 hours ago
Elon Musk
CommentaryCorporate Governance
Corporate board service isn’t charity. It’s risk capital
By Jane SadowskyDecember 30, 2025
18 hours ago
India
CommentaryIndia
AI adoption at scale is hard. Just look at India, which processes about 20 billion transactions every month 
By Shankar Maruwada and Angela ChitkaraDecember 30, 2025
20 hours ago
Sridhar Ramaswamy is CEO of Snowflake, the AI Data Cloud company.
CommentarySoftware
Snowflake CEO: Big Tech’s grip on AI will loosen in 2026 — plus 6 more predictions that will define the year
By Sridhar RamaswamyDecember 28, 2025
3 days ago
Federal Reserve Gov. Chris Waller engages 200 top CEOs at the Yale CEO Summit in December, 2025. (Photo courtesy of the Yale Chief Executive Leadership Institute/Photographer Donovan Marks)
CommentaryFederal Reserve
Why over 80% of America’s top CEOs think Trump would be wrong not to pick Chris Waller for Fed chair
By Jeffrey Sonnenfeld and Steven TianDecember 27, 2025
4 days ago

Most Popular

placeholder alt text
Success
Gen Z could wave goodbye to résumés because most companies have turned to skills-based recruitment—and find it more effective, research shows
By Orianna Rosa RoyleDecember 29, 2025
2 days ago
placeholder alt text
Europe
George Clooney moves to France and sends a strong message about the American Dream
By Nick LichtenbergDecember 30, 2025
13 hours ago
placeholder alt text
Arts & Entertainment
Gen Zers and millennials flock to so-called analog islands 'because so little of their life feels tangible'
By Michael Liedtke and The Associated PressDecember 28, 2025
3 days ago
placeholder alt text
Success
African millennials and Gen Z are quitting their big-city dreams to go make more money back on the farm
By Mark Banchereau and The Associated PressDecember 29, 2025
2 days ago
placeholder alt text
Law
YouTuber’s viral ‘Somali day care’ video spurs sweeping federal fraud probe in Minnesota as Walz defends oversight of $18 billion
By Nick LichtenbergDecember 30, 2025
17 hours ago
placeholder alt text
AI
'Godfather of AI' Geoffrey Hinton predicts 2026 will see the technology get even better and gain the ability to 'replace many other jobs'
By Jason MaDecember 28, 2025
2 days ago