• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Successmanagement advice

Simon Sinek says the most successful people in the world ‘hit zero’ or came close to it: Failure is ‘the gift’

Sydney Lake
By
Sydney Lake
Sydney Lake
Associate Editor
Down Arrow Button Icon
Sydney Lake
By
Sydney Lake
Sydney Lake
Associate Editor
Down Arrow Button Icon
October 24, 2025, 6:05 AM ET
Simon Sinek on the relationship between success and failure.
Simon Sinek on the relationship between success and failure.Marla Aufmuth—Getty Images

While it may feel as if successful people are leaps and bounds ahead of the rest of us, people who have made major career or business accomplishments have also been in the trenches. 

In fact, management guru Simon Sinek said all successful people have hit rock bottom before reaching their pinnacle. 

“I have never met a successful person in my life who learned anything when things went well,” Sinek told Chris Williamson on his podcast, Modern Wisdom. “They learned every lesson they needed to learn that helped them achieve when things went horribly wrong.”

Sinek is most recognized for his 2009 TED Talk about the concept of “why,” and his “Golden Circle” theory, which encourages leaders and organizations to define their core purpose or belief as the basis for inspiring employees and customers. His TED Talk was one of the most-watched of all time with more than 60 million views on the TED website alone. Today, Sinek has amassed more than 8.7 million followers on LinkedIn. 

“The most successful people in the world—every single one of them—hit zero or came damn close to it, almost every single time,” he continued. Failure is “the gift.”

The relationship between failure and success

Failure is an essential prerequisite for success, according to a 2019 study by Northwestern University researchers. To prove their point, the researchers analyzed 46 years’ worth of venture-capital startup investments, among other data points. 

“Every winner begins as a loser,” Dashun Wang, professor of management and organizations at Northwestern’s Kellogg School of Management, told Scientific American. Wang, who conceived of and led the study, also serves as the Kellogg chair of technology, among other leadership positions at Northwestern.

Wang emphasized, however, that failure only works in favor of success if you learn from it.

“You have to figure out what worked and what didn’t, and then focus on what needs to be improved instead of thrashing around and changing everything,” he said. “The people who failed didn’t necessarily work less [than those who succeeded]. They could actually have worked more; it’s just that they made more unnecessary changes.”

One of the most famous examples of a major business leader succeeding from failure was Apple’s visionary cofounder Steve Jobs. In 1985, Apple’s board voted to remove Jobs from his post. But in a 2005 commencement address to the graduating class of Stanford University, Jobs admitted his fear of death ultimately drove his decisions in life and allowed him to overcome fear of failure. (Jobs returned to Apple in 1997.)

“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life,” Jobs said. “Because almost everything—all external expectations, all pride, all fear of embarrassment or failure—these things just fall away in the face of death, leaving only what is truly important.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Sydney Lake
By Sydney LakeAssociate Editor
LinkedIn iconTwitter icon

Sydney Lake is an associate editor at Fortune, where she writes and edits news for the publication's global news desk.

See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

Hubbard
Future of WorkJobs
Carhartt CEO says they always focused on blue-collar workers—but hipsters came anyway: ‘We welcome anyone … that wants to celebrate hard work’
By Nick LichtenbergJanuary 13, 2026
16 hours ago
micro
Future of Workhybrid
‘Microshifting,’ an extreme form of hybrid working that breaks work into short, non-continuous blocks, is on the rise
By Nick LichtenbergJanuary 13, 2026
22 hours ago
North Americaphilanthropy
Meet the Nvidia billionaire giving away his wealth—His son’s cancer battle inspired a recent $100 million gift
By Jacqueline MunisJanuary 13, 2026
23 hours ago
Warren Buffett on the phone
SuccessProductivity
Gen X CEO uses AI versions of Steve Jobs and Warren Buffett as a ‘fantasy board of directors’ to help him prepare for meetings and performance reviews
By Preston ForeJanuary 13, 2026
23 hours ago
Photo of MacKenzie Scott
SuccessMacKenzie Scott
MacKenzie Scott is using her $26 billion philanthropy push to rescue organizations in danger after the Trump administration’s funding cuts
By Sydney LakeJanuary 13, 2026
23 hours ago
Jimmy Donaldson, also known as MrBeast
SuccessBillionaires
Despite his $2.6 billion net worth, MrBeast says he’s having to borrow cash and doesn’t even have enough money in his bank account to buy McDonald’s
By Emma BurleighJanuary 13, 2026
23 hours ago

Most Popular

placeholder alt text
Success
Despite his $2.6 billion net worth, MrBeast says he’s having to borrow cash and doesn’t even have enough money in his bank account to buy McDonald’s
By Emma BurleighJanuary 13, 2026
23 hours ago
placeholder alt text
Tech
Elon Musk asked people to upload their medical data to X so his AI company could learn to interpret MRIs and CT scans
By Sasha RogelbergJanuary 11, 2026
3 days ago
placeholder alt text
Economy
The longer the Supreme Court delays its tariff decision, the better it is for President Trump
By Jim EdwardsJanuary 13, 2026
1 day ago
placeholder alt text
Newsletters
The oil CEO who stood up to Trump is a follower of the disciplined 'Exxon way' and has a history of blunt statements
By Jordan BlumJanuary 13, 2026
1 day ago
placeholder alt text
AI
'Godfather of AI' says the technology will create massive unemployment and send profits soaring — 'that is the capitalist system'
By Jason MaJanuary 12, 2026
2 days ago
placeholder alt text
Economy
Treasury spent $276 billion in interest on the national debt in the final three months of 2025, says the CBO—up $30 billion from a year prior
By Eleanor PringleJanuary 12, 2026
2 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.