• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
InvestingFood and drink

Beyond Meat’s 250% stock pop was spurred by a Dubai-based real estate developer. Now the company is squarely in meme-stock territory

By
Matty Merritt
Matty Merritt
and
Morning Brew
Morning Brew
Down Arrow Button Icon
By
Matty Merritt
Matty Merritt
and
Morning Brew
Morning Brew
Down Arrow Button Icon
October 22, 2025, 5:06 PM ET
Ethan Brown, founder and CEO of Beyond Meat Inc., left, and actress Jessica Chastain during Beyond Meat's IPO at the Nasdaq MarketSite in New York on May 2, 2019.
Ethan Brown, founder and CEO of Beyond Meat Inc., left, and actress Jessica Chastain during Beyond Meat's IPO at the Nasdaq MarketSite in New York on May 2, 2019.Getty Images—Michael Nagle/Bloomberg

Reddit investors are still chasing the high of locking in and driving up GameStop stock four years ago. This time, their meme stock of choice is Beyond Meat. The company behind the plant-based meat you briefly glance at before settling for cheaper ground chuck is the focus of another social-media-driven short squeeze that has helped push the stock up ~250% this week, alongside news of an expanded distribution deal with Walmart.

Recommended Video

The stock pop was spurred by Dubai-based real estate developer Dimitri Semenikhin, who goes by Capybara Stocks on social media. His original Reddit post hyping up Beyond Meat was removed, but he told Business Insider that he bought 4% of its stock and concluded that the company’s most recent debt deal could be a better sign than most investors thought:

  • Last week, Beyond completed a convertible debt swap that quadrupled its share count, resulting in a significant drop in share price from just above $2 to around 50 cents per share.
  • The stock closed at $3.62 per share yesterday.

Big picture: The rally came after years of Beyond losing steam. The company led a fake meat revolution to its 2019 IPO, wielding a $230 price per share, before the entire market seemed to stagnate as consumers lost their appetite for alternative protein.—MM

This report was originally published by Morning Brew.

About the Authors
By Matty Merritt
See full bioRight Arrow Button Icon
By Morning Brew
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.