• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

2

Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998

3

Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds

1

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

2

Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998

3

Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
Big TechTech

This isn’t the first time Tesla has lost the EV tax credit

By
Jessica Mathews
Jessica Mathews
Former Senior Writer
Down Arrow Button Icon
By
Jessica Mathews
Jessica Mathews
Former Senior Writer
Down Arrow Button Icon
October 3, 2025, 4:00 AM ET
A Tesla Cybertruck at the Turin auto show in September.
A Tesla Cybertruck at the Turin auto show in September.Giuliano Bert—Getty Images
Add Fortune on Google for similar content.

During a rough week for electric-vehicle makers in the U.S., Tesla investors got at least one piece of good news on Thursday. The EV maker reported a pronounced increase in sales—better numbers than Wall Street had predicted, and a respite from the lagging deliveries Tesla has been reporting over the past two quarters.

While analysts had expected Tesla to sell around 450,000 EVs over the three months ended in September, Tesla ended up delivering more than 497,000—about 100,000 more than the previous quarter, and a 7.5% increase from this time last year. Dan Ives, one of Tesla’s most notorious bulls, blasted out an analyst note that same morning, describing the numbers as a “massive bounce back” for Tesla—a turnaround for a company that has been battered over the first half of this year in several key markets as CEO Elon Musk tried his hand at a brief yet chaotic stint in American politics.

The key question is this: Will it last? 

After all, Tesla’s short-term sales surge was closely related to its looming longer-term challenge. One of the key reasons for Tesla’s strong sales figures, investors and analysts noted, was the temporary rush of consumers purchasing an EV right before the elimination of the $7,500 electric vehicle tax credit. That incentive—which officially ended on Tuesday—had been in place for 17 years and had helped narrow the price gap between electric and gas vehicles for U.S. buyers. Tesla on Wednesday went ahead and increased the cost of leasing its vehicles, as its first move reflecting the change.

With the tax credits no longer available, the change is expected to take a significant toll on consumer demand—at least in the near term. 

Tesla is well aware of this. It added risk disclosures in its latest quarterly filings about the potential impact of the loss of the consumer incentive as well as another now-nonexistent sales booster, carbon offset incentives for manufacturers. The EV maker acknowledged the possibility that their removal could harm both demand from Tesla customers and the company’s future financial returns. 

Musk himself has opined on the topic, too. “Yeah, we probably could have a few rough quarters,” he said in July on Tesla’s last earnings call, in response to an analyst’s question. “I’m not saying we will, but we could. Q4, Q1, maybe Q2.”

Andrew Rocco, a stock strategist with Zacks Investment Research and an investor in Tesla shares, said in an interview that he’s anticipating a drop-off in sales for the next two quarters or so. 

But the long-term impact may be contingent on several other factors: whether Tesla can absorb some of the lost credit in order to keep prices down; whether it can continue to regain market share in markets like Europe and China where its reputation has suffered over the past eight months; and whether the EV maker can deliver on the timelines it has furnished for a more-affordable Model Y.

“If they can come out with that cheaper Model Y … That would be a huge catalyst to help them offset that EV tax credit sunsetting,” Rocco says.

Last time around

It’s worth doing a quick history lesson when considering how Tesla may respond to the elimination of the $7,500 tax credit. After all, this isn’t the first time it’s had to do so.

If you recall, when the incentive was first put in place via bipartisan legislation in the late 2000s, there was a cap: After a vehicle manufacturer sold a total of 200,000 eligible vehicles, the tax credit would slowly phase out until it was eliminated altogether. Both Tesla and General Motors ended up hitting that threshold, and their tax credits were halved twice before dissolving completely. The cap was removed under the Inflation Reduction Act of 2022, allowing Tesla and GM to take advantage of it again.

Back in 2018, Tesla sold 200,000 EVs, becoming the first EV maker to hit said cap. As a result, in January 2019, Tesla customers had their rebates cut in half to $3,750. To respond to the change, Tesla rolled out a $2,000 price cut for the Model S, Model X, and Model 3 the very next day, absorbing a large chunk of the lost incentive.

Because of Tesla’s strong margins, Rocco pointed out that Tesla could be in a position to do the same today if it chooses.

So far, Tesla hasn’t committed one way or another. The company has committed to releasing a lower-cost Tesla Model Y later this year, however. Musk said that the new vehicle would be “available to everyone” before the end of 2025. 

That model has been rumored to cost somewhere around $39,990—which would be approximately $5,000 cheaper than the most affordable Model Y currently available. But there hasn’t been a firm price announcement. Rocco said that it will be “critical” for Tesla to meet Musk’s fourth-quarter deadline. 

Cost savings

It seems that all EV makers are on the hunt for potential cost savings right now that they can ultimately pass down to the customer in lieu of the bygone tax credit. 

Chris Barman, CEO of Slate Auto, the startup that plans to start selling its low-cost customizable trucks to customers next year, told Fortune in an interview on Tuesday that there’s at least one upside to the loss of the tax credit: Because the company is no longer subject to all the supplier restrictions required under the Inflation Reduction Act to secure customers the tax credit, Slate has more options for battery suppliers that it can work with. “It would give us the opportunity to pass lower costs along to the consumer in a different way,” Barman said.

That being said, don’t expect those cost savings to add up to $7,500. While Barman wouldn’t provide a specific figure, she acknowledged: “It’ll be a significant cost reduction, but it won’t offset the full amount of credit itself.”

Another thing to keep in mind: There are still state-level incentives, too, as Barman pointed out—with the potential for more. A handful of states, including California, Colorado, Vermont, and Connecticut, currently offer their residents an EV tax credit. And states including Pennsylvania, Minnesota, and Texas are looking at incorporating their own incentives, too.

Tesla, meanwhile, is hoping that its impending autonomous capabilities will give the company an edge, even as its vehicles suddenly become more expensive for customers. Tesla is expected to roll out the 14th iteration of its “full self-driving” software shortly, and has already started doing so with select influencers this week.

“Once you get to autonomy at scale in the second half of next year, certainly by the end of next year, I think the—I would be surprised if Tesla’s economics are not very compelling,” Musk said during the Q2 earnings call.

Wall Street thus far doesn’t seem quite as optimistic. On Thursday, even after Tesla reported its strong sales figures, shares fell more than 5%.

Subscribe to Fortune Gulf Brief. Every Tuesday, this new newsletter delivers clear-eyed, authoritative intelligence on the deals, decisions, policies, and power shifts shaping one of the world’s most consequential regions, written for the people who need to act on it. Sign up here.
About the Author
By Jessica MathewsFormer Senior Writer
LinkedIn iconTwitter icon

Jessica Mathews is a former senior writer for Fortune, where she covered transportation, defense tech, and Elon Musk’s companies.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Big Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Big Tech

Americans will eat 150 million hot dogs today. One specific American is predicted to eat 70 of them
North AmericaFood and drink
Americans will eat 150 million hot dogs today. One specific American is predicted to eat 70 of them
By Catherina GioinoJuly 4, 2026
8 hours ago
ds
CommentarySoftware
I argued with the father of open source for 2 years. Now the AI fight is the same — only bigger
By David SiegelJuly 3, 2026
1 day ago
Microsoft’s next big bet isn’t on a model but on becoming the Swiss Army knife of enterprise AI
AIMicrosoft
Microsoft’s next big bet isn’t on a model but on becoming the Swiss Army knife of enterprise AI
By Sheryl Estrada and Sebastian HerreraJuly 3, 2026
1 day ago
Those bots sending discounts to your email is dynamic pricing in action. Get revenge on those bots by abandoning your cart
RetailConsumer Spending
Those bots sending discounts to your email is dynamic pricing in action. Get revenge on those bots by abandoning your cart
By Catherina GioinoJuly 3, 2026
1 day ago
Mark Zuckerberg, wearing a white shirt, smiles. He is standing in front of a crowd.
SuccessMark Zuckerberg
Mark Zuckerberg feeds his cows macadamia nuts and beer to create the ‘highest-quality beef in the world’ on his $300 million estate in Hawaii
By Sasha RogelbergJuly 2, 2026
2 days ago
Trump stopped talking about these media stocks, but his portfolio didn’t stop trading them
InvestingDonald Trump
Trump stopped talking about these media stocks, but his portfolio didn’t stop trading them
By Mia OsmonbekovJuly 2, 2026
2 days ago

Most Popular

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
Law
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
By Wyatte Grantham-Philips and The Associated PressJuly 2, 2026
2 days ago
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
AI
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
By Nick LichtenbergJuly 3, 2026
1 day ago
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
Economy
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
By Sasha RogelbergJuly 2, 2026
2 days ago
On Wall Street, analysts increasingly don’t believe the U.S. government’s 'misleading' job numbers
Economy
On Wall Street, analysts increasingly don’t believe the U.S. government’s 'misleading' job numbers
By Jim EdwardsJuly 3, 2026
1 day ago
Even as Elon Musk calls philanthropy ‘very hard,’ every day Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
Success
Even as Elon Musk calls philanthropy ‘very hard,’ every day Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
By Preston ForeJuly 4, 2026
8 hours ago
$25 billion CEO says one-hour interviews are a waste of time—he puts candidates through six hours of tests and wants them to order wine at lunch
Success
$25 billion CEO says one-hour interviews are a waste of time—he puts candidates through six hours of tests and wants them to order wine at lunch
By Orianna Rosa RoyleJuly 3, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.