• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
SuccessThe Interview Playbook

Lyft CEO uses a Jeff Bezos-inspired interview question to suss out potential new hires: ‘Customers are fickle, so you’ve got to innovate on their behalf every day’

Preston Fore
By
Preston Fore
Preston Fore
Success Reporter
Down Arrow Button Icon
Preston Fore
By
Preston Fore
Preston Fore
Success Reporter
Down Arrow Button Icon
September 29, 2025, 10:55 AM ET
Lyft CEO David Risher
Lyft CEO David Risher learned from Amazon founder Jeff Bezos that customers are “fickle”—and it inspired his curveball interview.Michaela Vatcheva/Bloomberg via Getty Images

With AI reshaping corporate workforces, landing a job in tech might feel like trying to find a needle in a haystack—with some applicants sending hundreds or even thousands of applications before getting a bite.

Recommended Video

But even if you make it to the interview stage, you might not be prepared for the curveball question Lyft CEO David Risher likes to ask: “Design a car for a deaf person.”

The prompt may sound unusual, but for Risher, it’s a quick way to “suss out” whether a candidate can put themselves in the shoes of a customer—the ultimate green flag he always looks for when making a hire.

“I want to see the candidate close their eyes and ears and imagine what that feels like, then be able to describe the experience to me in detail, including what someone in that position might need,” Risher told the Wake-Up Call at Work newsletter.

“That’s how I know I’ve got someone who can build great customer-obsessed experiences.”

From Harvard MBA grad to tech CEO

Before he ever led a major tech company, Risher studied comparative literature at Princeton University and went on to earn an MBA from Harvard. His early career path took him to Microsoft and later to Amazon, where his obsession with customer focus took root.

The now 60-year-old often credits his experience working directly with Jeff Bezos as pivotal in shaping his approach: “Jeff taught me to wake up every morning remembering that customers are fickle, so you’ve got to innovate on their behalf every day,” Risher said.

That philosophy remains crucial as Lyft faces fierce competition from ride-sharing rivals like Uber.

“To create a profitable rideshare business, then, we’ve got to create enough ride volume to cover our costs. Anything left over is profit,” Risher wrote in a letter to shareholders last year.

“The best way to do that is to create a rideshare network that is so amazing that people choose it millions of times every day—and even more in the future. And there’s only one way to get there: customer obsession.”

Fortune reached out to Risher for comment.

Expect the unexpected during your next job interview

Risher isn’t the only chief executive who throws out unconventional questions to get a deeper read on applicants. Many executives keep unique prompts in their back pocket—not to trip candidates up, but to reveal how they think, decide, and communicate.

For example, former Indeed CEO Chris Hyams swears by a deceptively simple one:

“It might seem strange, but I ask everyone, ‘Do you have an iPhone or an Android, and why?’” Hyams told Fortune. 

And while he admitted there’s not a right or wrong answer to the question—it’s more of an icebreaker than can help reveal the interthoughts of an applicant.

“I’m mostly curious about how people make decisions,” Hyams explained. “And it’s actually a long 15-minute series of back-and-forth on this, where I get to learn a little bit about the human being, and about how they make decisions.”

Michael Bush, CEO of Great Place to Work, told Fortune he sometimes likes to keep it casual and ask applicants simply what they like to do on the weekends.

“Usually, that’s unexpected, and I want to learn something about it,” he said. “I want to see if they’re willing to be transparent and truthful, or if they’re going to be filtering their comments, feeling that they have a fear of being judged.”

As the interview begins to wrap up, there’s one last thing you should ask before leaving the room, according to self-made millionaire Barbara Corcoran:“You look at the person interviewing you and you say to them: ‘Is there anything standing in the way of you hiring me?’”

Were you asked a curveball question at your last job interview? Or do you have an uncommon question you like to ask candidates? Share it with preston.fore@fortune.com.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Preston Fore
By Preston ForeSuccess Reporter
LinkedIn iconTwitter icon

Preston Fore is a reporter on Fortune's Success team.

See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Success

shoplift
EconomyGen Z
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streams
By Jacqueline MunisJanuary 10, 2026
17 hours ago
Colgate-Palmolive CHRO Sally Massey
SuccessGen Z
Despite getting flak for being woke and lazy, an exec at $62 billion giant Colgate says Gen Z workers are actually ‘pushing us to get better’
By Emma BurleighJanuary 10, 2026
18 hours ago
SuccessThe Promotion Playbook
L’Oreal exec tells Gen Z to be that person who grabs their manager’s coffee—instead of making you look junior, she says it can get you noticed
By Orianna Rosa RoyleJanuary 10, 2026
18 hours ago
SuccessLongevity
CEO coach to the Fortune 500: The most powerful way to tackle 2026 is assuming you’ll live till 130
By Bill HoogterpJanuary 10, 2026
19 hours ago
InvestingFintech
Asian households still save as much as half their wealth in cash. Fintech platforms like Syfe want to change that
By Angelica AngJanuary 9, 2026
1 day ago
Successphilanthropy
Bill Gates donated record $8 billion to Melinda French Gates’ foundation as part of their divorce settlement
By Marco Quiroz-GutierrezJanuary 9, 2026
1 day ago

Most Popular

placeholder alt text
Health
Bill Gates warns the world is going 'backwards' and gives 5-year deadline before we enter a new Dark Age
By Eleanor PringleJanuary 9, 2026
2 days ago
placeholder alt text
C-Suite
Silicon Valley billionaire flies coach out of solidarity: 'If I'm going to ask my employees to do it, I need to do it, too'
By Nick LichtenbergJanuary 9, 2026
1 day ago
placeholder alt text
Success
Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
By Emma BurleighJanuary 8, 2026
2 days ago
placeholder alt text
Politics
White House says it's 'reviewing protocols' after Trump seemingly violated federal policy by disclosing jobs data early
By Eva RoytburgJanuary 9, 2026
1 day ago
placeholder alt text
Economy
As U.S. debt soars past $38 trillion, the flood of corporate bonds is a growing threat to the Treasury supply
By Jason MaJanuary 10, 2026
9 hours ago
placeholder alt text
Economy
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streams
By Jacqueline MunisJanuary 10, 2026
17 hours ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.