• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer

2

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

3

Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45

1

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer

2

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

3

Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45
Success

Duolingo CEO admits his controversial AI memo ‘did not give enough context’ and insists the company never laid off full-time employees

By
Jessica Coacci
Jessica Coacci
Success Fellow
Down Arrow Button Icon
By
Jessica Coacci
Jessica Coacci
Success Fellow
Down Arrow Button Icon
August 18, 2025, 1:22 PM ET
Duolingo CEO Luis Von Ahn
After receiving backlash for a staff memo posted on LinkedIn, Duolingo CEO Luis von Ahn is clarifying that full-time roles are safe. David Paul Morris—Bloomberg/Getty Images
  • Billionaire Duolingo CEO Luis von Ahn has a message for his employees: He doesn’t want to lay them off. After receiving backlash this April for a staff memo posted on LinkedIn detailing the company’s “AI-first” strategy, the tech leader clarified that the $16.8 billion language app doesn’t plan to fire full-time staffers. Instead, its contractors will fluctuate based on the company’s needs, while its salaried staffers get more done, thanks to AI. 

After Duolingo received backlash for its “AI-first” staff memo posted on LinkedIn this April—conjuring worries of mass layoffs—the company’s CEO, Luis von Ahn, is setting the record straight. Now, the executive has doubled down that he doesn’t intend to “lay off humans.” 

Recommended Video

“This was on me. I did not give enough context,” von Ahn told the New York Times in a recent interview when asked about the controversial memo. “We’ve never laid off any full-time employees. We don’t plan to.”

Just three months ago, the language learning platform with over 100 million users emphasized having to “move with urgency,” outlining a grand plan to achieve the goal of being an “AI-first” company. 

The strategy included a gradual reduction in contractors to “do work that AI can handle,” and increasing headcount only if “a team cannot automate more of their work.” Von Ahn insisted that the AI-first memo did not draw scrutiny from Duolingo staffers—but that onlookers were quick to take up arms online.

The tech CEO also added that this change is nothing new: “From the beginning, we’ve had contractors that we use for temporary tasks, and our contractor force has gone up and down depending on needs.”

Von Ahn added that said work will likely change in the next five years because of AI—but again that that doesn’t mean staff cuts at Duolingo.

“What will probably happen is that one person will be able to accomplish more, rather than having fewer people,” he said.

Duolingo has even started encouraging staff to use AI weekly on Fridays—an activity he called “F-r-A-I-days.” During that time, Duolingo teams are allowed to “experiment on how to get more efficient in using AI,” von Ahn added. 

AI displacement in the workplace

Duolingo isn’t the only company trimming its outsourced and contractor roles as AI takes over routine work. In mid-July, ScaleAI laid off approximately 500 contractors—more than double the 200 full-time staffers who were let go.

According to MIT’s State of AI in Business 2025 report, AI is primarily displacing offshore roles, not domestic full-time jobs. According to the report, automating outsourcing has a $2 million to $10 million return on investment. 

And while 3% of jobs could currently be replaced by AI, MIT told Axios that that figure could rise to nearly a third of all jobs in the longer term. 

Though Duolingo insists it won’t cut full-timers, not every tech company has taken that approach. Enterprise software powerhouse IgniteTech laid off 80% of its staff because they weren’t adapting to AI fast enough—and its CEO says he’d do it again today.

“In early 2023, we saw the light,” IgniteTech CEO Eric Vaughan told Fortune, adding that he believed every tech company was facing a crucial inflection point around adoption of artificial intelligence. “Now, I’ve certainly morphed to believe that this is every company, and I mean that literally every company, is facing an existential threat by this transformation.”

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
By Jessica CoacciSuccess Fellow

Jessica Coacci is a reporting fellow at Fortune where she covers success. Prior to joining Fortune, she worked as a producer at CNN and CNBC.

See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

Testosil Review (2026): Testosterone Supplement Reviewed
HealthDietary Supplements
Testosil Review (2026): Testosterone Supplement Reviewed
By Christina SnyderJune 11, 2026
2 hours ago
American taxpayers have spent $33 billion on sports stadiums. They got fewer seats—and higher prices
SuccessSports
American taxpayers have spent $33 billion on sports stadiums. They got fewer seats—and higher prices
By Catherina GioinoJune 11, 2026
3 hours ago
Gen Z intern speaking during meeting
SuccessJobs
Ken Griffin’s Citadel companies just hired 350 interns—only 0.36% of over 115,000 young applicants made the cut
By Emma BurleighJune 11, 2026
7 hours ago
Shaun White, wearing a jacket with a fur-lined hood, looks up.
SuccessBrainstorm Tech
Olympic champion Shaun White says AI is ‘leveling the playing field’ for professional athletes
By Sasha RogelbergJune 11, 2026
8 hours ago
Meet the SpaceX employees who are set to become multimillionaires thanks to its IPO: from execs to even welders
SuccessWealth
Meet the SpaceX employees who are set to become multimillionaires thanks to its IPO: from execs to even welders
By Preston ForeJune 11, 2026
8 hours ago
A 5-week course and a guaranteed job: Meta commits $115 million to solve the skilled-trades shortage stalling its AI build-out
Future of WorkMeta
A 5-week course and a guaranteed job: Meta commits $115 million to solve the skilled-trades shortage stalling its AI build-out
By Jacqueline MunisJune 10, 2026
1 day ago

Most Popular

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
Energy
Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
By Sasha RogelbergJune 10, 2026
1 day ago
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
Asia
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
By Kate O'Keeffe and BloombergJune 8, 2026
3 days ago
Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45
Innovation
Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45
By Amanda GerutJune 9, 2026
2 days ago
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
Success
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
By Preston ForeJune 8, 2026
3 days ago
Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
Environment
Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
By Catherina GioinoJune 9, 2026
2 days ago
Current price of oil as of June 10, 2026
Personal Finance
Current price of oil as of June 10, 2026
By Joseph HostetlerJune 10, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.