• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983

2

CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea

3

Iran proved it can close the Strait of Hormuz, but the U.S. is advertising very loudly that the world's top superpower can at least punch open a hole

1

Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983

2

CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea

3

Iran proved it can close the Strait of Hormuz, but the U.S. is advertising very loudly that the world's top superpower can at least punch open a hole
LeadershipEdtech

Duolingo’s CEO outlined his plan to become an ‘AI-first’ company. He didn’t expect the human backlash that followed

By
Sara Braun
Sara Braun
Leadership Fellow
Down Arrow Button Icon
By
Sara Braun
Sara Braun
Leadership Fellow
Down Arrow Button Icon
June 9, 2025, 4:18 PM ET
Photo of Luis von Ahn
Duolingo cofounder and CEO Luis von Ahn says he didn’t anticipate the backlash to his announcement that the company was becoming “AI-first.”Getty Images / Bloomberg
Add Fortune on Google for similar content.

On April 28, Duolingo cofounder and CEO Luis von Ahn posted an email on LinkedIn that he had just sent to all employees at his company. In it, he outlined his vision for the language-learning app to become an “AI-first” organization, including phasing out contractors if AI could do their work, and giving a team the ability to hire a new person only if they were not able to automate their work through AI. 

Recommended Video

The response was swift and scathing. “This is a disaster. I will cancel my subscription,” wrote one commenter. “AI first means people last,” wrote another. And a third summed up the general feeling of critics when they wrote: “I can’t support a company that replaces humans with AI.” 

A week later, von Ahn walked back his initial statements, clarifying that he does not “see AI replacing what our employees do” but instead views it as a “tool to accelerate what we do, at the same or better level of quality.” 

In a new interview, von Ahn says that he was shocked by the backlash he received. “I did not expect the amount of blowback,” he recently told the Financial Times. While he says he should have been more clear about his AI goals, he also feels that the negativity stems from a general fear that AI will replace workers. “Every tech company is doing similar things, [but] we were open about it,” he said. 

Von Ahn, however, isn’t alone. Other CEOs have also been forthright about how their AI aspirations will affect their human workforce. The CEO of Klarna, for example, said in August of last year that the company had cut hundreds of jobs thanks to AI. Last month, he added that the new tech had helped the company shrink its workforce by 40%. 

Anxiety for workers around the potential that they will be replaced by AI, however, is high. Around 40% of workers familiar with ChatGPT in 2023 were worried that the technology would replace them, according to a Harris poll done on behalf of Fortune. And a Pew study from earlier this year found that around 32% of workers fear AI will lead to fewer opportunities for them. Another 52% were worried about how AI could potentially impact the workplace in the future.  

The leaders of AI companies themselves aren’t necessarily offering words of comfort to these worried workers. The Anthropic CEO, Dario Amodei, told Axios last month that AI could eliminate approximately half of all entry-level jobs within the next five years. He argued that there’s no turning back now. 

“It sounds crazy, and people just don’t believe it,” he said. “We, as the producers of this technology, have a duty and an obligation to be honest about what is coming.”

About the Author
By Sara BraunLeadership Fellow
LinkedIn iconTwitter icon

Sara Braun is the leadership fellow at Fortune.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

‘We’ll never do this again’: UFC CEO Dana White says White House fight night was too expensive to do it again
North AmericaDonald Trump
‘We’ll never do this again’: UFC CEO Dana White says White House fight night was too expensive to do it again
By Catherina GioinoJune 15, 2026
2 hours ago
The billionaire founder and CEO of Vista Equity Partners makes plea to businesses adopting AI: ‘Don’t destroy your intern program’
AIBrainstorm Tech
The billionaire founder and CEO of Vista Equity Partners makes plea to businesses adopting AI: ‘Don’t destroy your intern program’
By Jeff John RobertsJune 15, 2026
5 hours ago
Ricardo Pepi
SuccessCareers
Team USA star Ricardo Pepi grew up in a trailer in El Paso—and his parents pawned their car title to fuel his soccer dream. Now, he’s in the World Cup
By Preston ForeJune 15, 2026
5 hours ago
NBA Finals MVP Jalen Brunson
SuccessCareers
Knicks superstar Jalen Brunson just led New York to an NBA title—and says his basketball legend dad got him ready for the moment
By Emma BurleighJune 15, 2026
6 hours ago
vinod
C-SuiteGoogle
Silicon Valley legend Vinod Khosla tears into ‘idiotic, shortsighted, and very selfish’ Gen Z Stanford protests of Google CEO: ‘The stupidity’
By Nick LichtenbergJune 15, 2026
6 hours ago
Michelle Obama clarifies her famous ‘Go high’ motto: It’s not about anger or pain, but more like putting a safety lock on a gun
SuccessMost Powerful Women
Michelle Obama clarifies her famous ‘Go high’ motto: It’s not about anger or pain, but more like putting a safety lock on a gun
By Sydney LakeJune 15, 2026
7 hours ago

Most Popular

Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983
Personal Finance
Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983
By John W. Diamond and The ConversationJune 12, 2026
3 days ago
CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea
Success
CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea
By Preston ForeJune 13, 2026
2 days ago
Iran proved it can close the Strait of Hormuz, but the U.S. is advertising very loudly that the world's top superpower can at least punch open a hole
Energy
Iran proved it can close the Strait of Hormuz, but the U.S. is advertising very loudly that the world's top superpower can at least punch open a hole
By Jason MaJune 14, 2026
1 day ago
Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?
Economy
Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?
By Nick LichtenbergJune 14, 2026
1 day ago
SpaceX surge further boosts Saudi billionaire prince’s fortune
Investing
SpaceX surge further boosts Saudi billionaire prince’s fortune
By Adveith Nair and BloombergJune 14, 2026
1 day ago
AI job disruption is here. The problem may be compounded because nearly 75% of people don't apply for unemployment benefits
AI
AI job disruption is here. The problem may be compounded because nearly 75% of people don't apply for unemployment benefits
By Jacqueline MunisJune 14, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.