• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Autos

Tesla engineering VP Moravy says company in ‘big swing moment’

By
Dana Hull
Dana Hull
,
Kiel Porter
Kiel Porter
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Dana Hull
Dana Hull
,
Kiel Porter
Kiel Porter
and
Bloomberg
Bloomberg
Down Arrow Button Icon
July 27, 2025, 10:46 AM ET
Lars Moravy, vice president of vehicle engineering at Tesla Inc., speaks at the "X Takeover" event in San Mateo, California, on Saturday.
Lars Moravy, vice president of vehicle engineering at Tesla Inc., speaks at the "X Takeover" event in San Mateo, California, on Saturday.Poppy Lynch—Bloomberg via Getty Images

Tesla Inc. engineering executive Lars Moravy said the company is in a “big swing moment” with its forthcoming products as he gave a wide ranging talk at a San Francisco Bay area gathering of customers and retail investors Saturday. 

Recommended Video

Moravy, Tesla’s vice president of vehicle engineering, said he’s personally most excited about Semi truck — built at the company’s factory near Reno, Nevada — and called it key to the company’s mission. He spoke at the “X Takeover,” a day-long event in San Mateo. 

“We take big swings, and sometimes that risk can come with a lot of downside,” said Moravy, who has been with Tesla for over 15 years. “We’re in a big swing moment right now with autonomy, Robotaxis, with Optimus and with Semi.”

Optimus is the company’s humanoid robot.

Previous “Tesla Takeover” events, sponsored by the Tesla Owners of Silicon Valley club, focused on the electric vehicle maker. This year’s gathering, which drew scores of longtime Elon Musk fans, expanded to encompass SpaceX and the other companies in Musk’s overlapping business empire. Musk also spoke via video conference late in the afternoon. 

Moravy’s appearance and remarks served as a rallying cry for fans of Tesla and Musk in the face of severe challenges across the core automotive business. Tesla is losing market share as sales of its aging lineup fall in key markets around the world. That includes California, its former home where sales have declined for the last seven quarters. 

President Donald Trump’s signature tax plan ends the $7,500 tax credit for EV buyers that have helped support the market for years. It also makes key regulatory changes that Tesla executives have acknowledged will hurt revenue and profit.

On Tesla’s earnings call Wednesday, executives said the company started producing a more affordable EV in June, but it won’t be widely available until later this year so Tesla can prioritize making and selling as many of its current cars before the tax credit expires at the end of September. 

The new model, which Musk said would resemble the Model Y, is seen as crucial to buoying sales. Tesla makes five consumer vehicles: the Model S, X, 3, Y and the Cybertruck.

Moravy oversees a team of nearly 6,000 engineers who are working on several programs. He joined the company from Honda Motor Co. in 2010, the year that Tesla went public. He’s since been deeply involved in engineering every Tesla vehicle, and works closely with chief designer Franz von Holzhausen. 

On display at the event was Tesla’s forthcoming “Cybercab,” a two-seat autonomous vehicle designed without a steering wheel, as well as Optimus.

Musk has made it clear that robotics, artificial intelligence and autonomous driving represent Tesla’s future. The company is offering limited rides in Austin with Model Y vehicles that are not fully self-driving, and is expected to expand to the Bay Area sometime this weekend. 

In California, Tesla has a permit to offer rides in a non-autonomous vehicle that has a driver. The company does not have permits to deploy autonomous vehicles in the state.

Fortune Brainstorm AI returns to San Francisco Dec. 8–9 to convene the smartest people we know—technologists, entrepreneurs, Fortune Global 500 executives, investors, policymakers, and the brilliant minds in between—to explore and interrogate the most pressing questions about AI at another pivotal moment. Register here.
About the Authors
By Dana Hull
See full bioRight Arrow Button Icon
By Kiel Porter
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in

MagazineMedia
CoComelon started as a YouTube show for toddlers. It’s now a $3 billion empire that even Disney can’t ignore
By Natalie JarveyDecember 3, 2025
26 minutes ago
SAN FRANCISCO, CALIFORNIA - SEPTEMBER 04: Anthropic Co-founder and CEO Dario Amodei speaks at the "How AI Will Transform Business in the Next 18 Months" panel during INBOUND 2025 Powered by HubSpot at Moscone Center on September 04, 2025 in San Francisco, California. (Photo by Chance Yeh/Getty Images for HubSpot)
InvestingAnthropic
Anthropic considers IPO despite warnings that excess liquidity is blowing a bubble in the markets
By Jim EdwardsDecember 3, 2025
1 hour ago
NewslettersTerm Sheet
Exclusive: Angle Health raises $134 million Series B to grow its AI-driven healthcare benefits offerings
By Allie GarfinkleDecember 3, 2025
1 hour ago
Anthropic co-founder and CEO Dario Amodei speaking at Fortune Brainstorm Tech 2023 in Park City, Utah. (Photo: Stuart Isett/Fortune)
NewslettersFortune Tech
Anthropic plows toward an IPO
By Andrew NuscaDecember 3, 2025
2 hours ago
Michael Dell, chairman and chief executive officer of Dell Inc., from left, his wife Susan Dell, and US President Donald Trump during an announcement on "Trump Accounts" for children in the Roosevelt Room of the White House in Washington, DC, US, on Tuesday, Dec. 2, 2025.
NewslettersCEO Daily
Michael Dell, who’s donating $6.25 billion to ‘Trump Accounts’ for kids, says a childhood savings account changed his life
By Diane BradyDecember 3, 2025
3 hours ago
Federal Reserve Bank Chair Jerome Powell
EconomyFederal Reserve
Trump’s pick for chairman isn’t enough to threaten Fed independence, says Bank of America—especially if Jerome Powell decides to stick around
By Eleanor PringleDecember 3, 2025
3 hours ago

Most Popular

placeholder alt text
Economy
Ford workers told their CEO 'none of the young people want to work here.' So Jim Farley took a page out of the founder's playbook
By Sasha RogelbergNovember 28, 2025
5 days ago
placeholder alt text
Success
Warren Buffett used to give his family $10,000 each at Christmas—but when he saw how fast they were spending it, he started buying them shares instead
By Eleanor PringleDecember 2, 2025
1 day ago
placeholder alt text
North America
Jeff Bezos and Lauren Sánchez Bezos commit $102.5 million to organizations combating homelessness across the U.S.: ‘This is just the beginning’
By Sydney LakeDecember 2, 2025
22 hours ago
placeholder alt text
Economy
Elon Musk says he warned Trump against tariffs, which U.S. manufacturers blame for a turn to more offshoring and diminishing American factory jobs
By Sasha RogelbergDecember 2, 2025
20 hours ago
placeholder alt text
C-Suite
MacKenzie Scott's $19 billion donations have turned philanthropy on its head—why her style of giving actually works
By Sydney LakeDecember 2, 2025
1 day ago
placeholder alt text
North America
Anonymous $50 million donation helps cover the next 50 years of tuition for medical lab science students at University of Washington
By The Associated PressDecember 2, 2025
1 day ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.