• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea

2

Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983

3

Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?

1

CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea

2

Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983

3

Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?
SuccessFortune Intelligence

Gen X’s $1.4 trillion windfall: The ‘Forgotten Generation’ is the surprise short-term winner in the Great Wealth Transfer

By
Nick Lichtenberg
Nick Lichtenberg
and
Fortune Intelligence
Fortune Intelligence
Down Arrow Button Icon
By
Nick Lichtenberg
Nick Lichtenberg
and
Fortune Intelligence
Fortune Intelligence
Down Arrow Button Icon
July 18, 2025, 1:13 PM ET
Gen X
Forgotten no more.Getty Images
Add Fortune on Google for similar content.

Generation X, long referred to as America’s “forgotten generation,” is about to step into the spotlight. Over the next decade, Americans aged 45-60 are projected to inherit an extraordinary $1.4 trillion every year, on average, according to a recent study by Cerulli Associates, a Boston-based research firm. This wealth transfer—not just massive in scale but also unprecedented in speed—places Gen X at the epicenter of the long-anticipated “Great Wealth Transfer.”

Recommended Video

For decades, Gen Xers, born between 1965 and 1980, have seen their economic story overshadowed by the spending power of baby boomers and the tech-driven optimism surrounding millennials. And Gen X could be seen as unluck, says Chayce Horton, senior analyst with Cerulli: ““Gen X households have faced much more financial and career upheaval early in their financial journeys than had been expected,” he says, pointing out that no generation lost a greater percentage of its net worth in the Great Financial Crisis between 2007 and 2010 than Gen X households, seeing a 38% decline in net worth, from $63,000 to $39,000. “With stunted market growth from 2000–2010, many Gen X households lack a sense of comfort with their future retirement,” Horton says.

Now, this “sandwich generation,” balancing the demands of dependent children and aging parents, is preparing to receive the largest immediate inheritance in U.S. history, setting them up for newfound financial security, influence, and responsibility. Still, while Gen X will receive the greatest short-term windfall, millennials stand to inherit more overall in the longer term, with roughly $39 trillion flowing to Gen X and $45.6 trillion flowing to the younger cohort over the next 25 years cumulatively.

What is the Great Wealth Transfer?

As covered extensively in the pages of Fortune, the “great wealth transfer” refers to the coming flood of wealth due to be inherited from the aging of the baby boomers, who were at their peak the largest living generation in the history of the world (millennials hold the title as of 2020, while Gen Z overtook boomers’ numbers in the workforce as of 2023).

The term’s origin is difficult to pinpoint, as several financial advisors began to see this tidal wave coming from far off starting in the late 1990s and early 2000s, from which it spread to economics and then the financial media. The boomers are also, as Fortune has reported, the wealthiest generation ever, with a lot of wealth due to be transferred.

UBS Wealth
UBS Global Wealth Management

UBS Global Wealth Management’s annual wealth report keeps tabs on the transfer and forecast that as of 2024, more than $83 trillion will change hands within the next 20 to 25 years. The U.S. will experience the largest transfer of them all, over $29 trillion.

UBS Wealth
The Great Wealth Transfer, over time.
UBS Global Wealth Management

Cerulli sees Gen X as the primary short-term beneficiary mainly because of demographic timing. Simply put, at roughly 45 to 60 years old, they’re next in line and typically named as primary beneficiaries in boomers’ wills. Experts warn that the distribution of inheritances will be uneven. Wealth concentration among the ultra-rich means some Gen Xers will receive life-changing sums, while others may see little or nothing due to soaring healthcare costs and uneven asset distribution.

Wealth, society, and the ‘Gen X economy’

Industry experts believe the influx will ripple across broader economic life. With their buying power projected to soar from $15.2 trillion to $23 trillion by 2035, Gen X is set to drive U.S. markets and shape consumer trends for the next decade.

Some analysts warn that as the largest wealth shift in history unfolds, it could exacerbate inequality both within and among generations unless supported by deliberate planning and financial literacy initiatives.

For Gen X, the next 10 years will be transformative. Once overshadowed by boomers and millennials, this “forgotten generation” is on the cusp of the largest short-term wealth influx America has ever seen. Whether this inheritance wave becomes a springboard to prosperity or a source of new challenges will depend on how the generation redefines its financial legacy.

For this story, Fortune used generative AI to help with an initial draft. An editor verified the accuracy of the information before publishing. 

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Authors
Nick Lichtenberg
By Nick LichtenbergBusiness Editor
LinkedIn icon

Nick Lichtenberg is business editor and was formerly Fortune's executive editor of global news.

See full bioRight Arrow Button Icon
Fortune Intelligence
By Fortune Intelligence

Fortune Intelligence uses generative AI to help with an initial draft, thereby bringing you breaking business news faster while maintaining our high standards of accuracy and quality. These stories are edited by Fortune's senior business editors to verify the accuracy of the information before publishing.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

Ricardo Pepi
SuccessCareers
Team USA star Ricardo Pepi grew up in a trailer in El Paso—and his parents pawned their car title to fuel his soccer dream. Now, he’s in the World Cup
By Preston ForeJune 15, 2026
11 hours ago
NBA Finals MVP Jalen Brunson
SuccessCareers
Jalen Brunson just led the Knicks to an NBA title—and credits his famous dad’s work ethic for preparing him for the job
By Emma BurleighJune 15, 2026
11 hours ago
Michelle Obama clarifies her famous ‘Go high’ motto: It’s not about anger or pain, but more like putting a safety lock on a gun
SuccessMost Powerful Women
Michelle Obama clarifies her famous ‘Go high’ motto: It’s not about anger or pain, but more like putting a safety lock on a gun
By Sydney LakeJune 15, 2026
12 hours ago
Rich-kid summer camp now runs up to $17,000—and comes with 15 tennis courts, podcasting classes, and parents who bring the housekeeper
Travel & LeisureWealth
Rich-kid summer camp now runs up to $17,000—and comes with 15 tennis courts, podcasting classes, and parents who bring the housekeeper
By Brendan Cosgrove and Morning BrewJune 15, 2026
14 hours ago
nyc
Arts & EntertainmentNew York City
Eruption of Knicks mania in Manhattan includes 17-year-old getting shot on 42nd street
By Michael R. Sisak, Shelby Lum and The Associated PressJune 15, 2026
14 hours ago
Wall Street is gaining access to new catastrophe models to help predict wars
BankingWar
Wall Street is gaining access to new catastrophe models to help predict wars
By Gautam Naik and BloombergJune 14, 2026
1 day ago

Most Popular

CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea
Success
CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea
By Preston ForeJune 13, 2026
3 days ago
Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983
Personal Finance
Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983
By John W. Diamond and The ConversationJune 12, 2026
3 days ago
Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?
Economy
Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?
By Nick LichtenbergJune 14, 2026
2 days ago
Current price of oil as of June 15, 2026
Personal Finance
Current price of oil as of June 15, 2026
By Joseph HostetlerJune 15, 2026
13 hours ago
SpaceX surge further boosts Saudi billionaire prince’s fortune
Investing
SpaceX surge further boosts Saudi billionaire prince’s fortune
By Adveith Nair and BloombergJune 14, 2026
1 day ago
Iran proved it can close the Strait of Hormuz, but the U.S. is advertising very loudly that the world's top superpower can at least punch open a hole
Energy
Iran proved it can close the Strait of Hormuz, but the U.S. is advertising very loudly that the world's top superpower can at least punch open a hole
By Jason MaJune 14, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.