• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Autos

Tesla’s Q2 sales not nearly as bad as feared, but former leader is losing ground fast to BYD

Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
July 3, 2025, 4:10 AM ET
Visitors look at electric cars of Chinese car brand BYD at the IAA Mobility 2023 international motor show on September 6, 2023 in Munich, Germany.
Crowds are thronging to BYD, the Chinese EV marker that outsold Tesla easily in the first half of this year.Leonhard Simon—Getty Images
  • Tesla’s first-half sales fell 13% to 720,803 vehicles. While this was better than expected, Elon Musk’s company fell further behind Chinese arch-rival BYD, whose global EV volumes surged 41% to crack the 1 million vehicle mark this year. Bulls argue EVs should no longer be the sole focus going forward now that Musk launched his robotaxi service: “The autonomous future at Tesla is the laser focus.”

Tesla reported some good news Wednesday—its second quarter global EV sales were nowhere near as awful as many feared. That is little consolation, however, as Elon Musk’s company fell further behind new industry leader BYD.

Recommended Video

Tesla sales crashed by nearly 14% during the three months through June to just 384,122 vehicles, only slightly worse than the first quarter’s pace of decline and in line with the analyst consensus. Shares in Tesla gained 3.5% on the back of the surprise, since most Tesla bulls that closely follow the stock had expected closer to 370,000 for the quarter.

“That -14% should mark the bottom,” wrote Gene Munster, a partner with Deepwater Asset Management. “The expiration of the [U.S. federal] tax credit will pull demand forward and give results a measurable boost.”

The problem for Tesla is that Chinese carmaker BYD left Elon Musk’s company in the dust. Only six months into 2025 BYD has already cracked the 1 million EV sales mark, compared with Tesla’s first-half total of 720,803 vehicles.

BYD cracks 1 million

According to a regulatory filing BYD posted to the Hong Kong stock exchange on Wednesday, June volumes soared to 206,884 fully electric vehicles, helping it reach seven figures already this year. Altogether BYD’s EV volumes increased by 41% in the first half, not including its separate range of plug-in hybrids where Tesla does not compete.

Thanks in part to a research & development team numbering nearly 100,000—almost as large as Tesla’s entire global workforce—BYD has been able to pump out one popular new model after the other, while Tesla still relies predominantly on one vehicle: the Model Y.

Facing thiscompetition, Musk has pivoted away from cars where it is becoming increasingly difficult for even Tesla to sell EVs profitably. Instead the CEO has focused on two areas where he believes Tesla can differentiate itself — with artificial intelligence, either in the form of a robotaxi service or a humanoid robot. That has however come at the cost of apparently neglecting his core car business.

For now, investors seem willing to give Musk the benefit of the doubt with the stock still trading over 110 times next year’s consensus earnings estimate of $2.83 per share—a multiple reserved for only a select few high growth stocks like Palantir. 

“The autonomous future at Tesla is the laser focus for Elon Musk and key for investors,” said Wedbush Securities tech analyst Dan Ives, calling the Q2 figures a “big step forward” despite the sharp drop.

Now that he launched his robotaxi service, Musk could soon be under pressure to prove his AI bet is paying off, such as supplying evidence the number of passenger miles booked on his robotaxis is scaling as fast as he has predicted.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Christiaan Hetzner
By Christiaan HetznerSenior Reporter
Instagram iconLinkedIn iconTwitter icon

Christiaan Hetzner is a former writer for Fortune, where he covered Europe’s changing business landscape.

See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Jeffrey Sprecher, President and Founder, CEO of Intercontinental Exchange
SuccessBillionaires
Meet the self-made billionaire who bought a nearly bankrupt company off Warren Buffett for $1,000 and turned it into a $98 billion giant
By Emma BurleighJanuary 16, 2026
2 hours ago
Walmart International president and CEO Kathryn McLay speaks at Fortune Most Powerful Women Summit on Oct. 10, 2023.
NewslettersMPW Daily
Walmart’s leadership shakeup sees one female CEO contender leave—and another up-and-coming exec climb higher up the ladder
By Emma HinchliffeJanuary 16, 2026
2 hours ago
C-SuiteFortune 500 Power Moves
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsJanuary 16, 2026
2 hours ago
Kevin O'Leary
SuccessThe Interview Playbook
Shark Tank’s Kevin O’Leary warns job seekers he’ll throw your resume ‘straight in the garbage’ if you have bad WiFi
By Preston ForeJanuary 16, 2026
2 hours ago
SuccessCareer Advice
Jensen Huang tells Stanford students their high expectations may make it hard for them to succeed: ‘I wish upon you ample doses of pain and suffering’
By Orianna Rosa RoyleJanuary 16, 2026
2 hours ago
Sophia Kianni and Phoebe Gates attend the alice + olivia By Stacey Bendet Pride Event With Performance By Paris Hilton on June 13, 2024 in New York City. (Photo by Dimitrios Kambouris/Getty Images for alice + olivia)
SuccessWomen
Melinda French Gates told her daughter Phoebe to ‘get up or get out the game’ when investors kept asking about her plans to have kids
By Eleanor PringleJanuary 16, 2026
3 hours ago

Most Popular

placeholder alt text
Europe
Americans have been quietly plundering Greenland for over 100 years, since a Navy officer chipped fragments off the Cape York iron meteorite
By Paul Bierman and The ConversationJanuary 14, 2026
2 days ago
placeholder alt text
Health
The head of marketing at Slate posted on LinkedIn requesting cleaning services as a benefit at her company. The next day, HR answered her call
By Sydney LakeJanuary 15, 2026
1 day ago
placeholder alt text
Personal Finance
Peter Thiel makes his biggest donation in years to help defeat California’s billionaire wealth tax
By Nick LichtenbergJanuary 14, 2026
2 days ago
placeholder alt text
Economy
California's wealth tax doesn't fix the real problem: Cash-poor billionaires who borrow money, tax-free, to live on
By Nick LichtenbergJanuary 14, 2026
2 days ago
placeholder alt text
Politics
One year after Bill Gates surprised with the choice to close his foundation by 2045, he's cutting staff jobs
By Stephanie Beasley and The Associated PressJanuary 14, 2026
2 days ago
placeholder alt text
Economy
America’s $38 trillion national debt is so big the nearly $1 trillion interest payment will be larger than Medicare soon
By Shawn TullyJanuary 15, 2026
1 day ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.