• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersCEO Daily

General Mills CEO Harmening: ‘We don’t sell Cheerios in the morning and then think about sustainability in the afternoon’

Diane Brady
By
Diane Brady
Executive Editorial Director
Down Arrow Button Icon
June 16, 2025, 5:37 AM ET
Jeff Harmening, General Mills CEO
Jeff Harmening, General Mills CEOGeneral Mills
  • In today’s CEO Daily: Diane Brady talks to General Mills CEO Jeff Harmening.
  • The big story: Israel-Iran conflict enters fourth day.
  • The markets: Oil is up and so are stocks.
  • Analyst notes from UBS on the conflict in the Middle East, Goldman Sachs on the Fed, Convera on international interest rates, and JPMorgan on the effect of tariffs.
  • Plus: All the news and watercooler chat from Fortune.

Good morning. When General Mills CEO Jeff Harmening thinks about sustainability, he looks at the millions of acres of farmland where his company sources wheat, oat, dairy, and other crops. “If we don’t do something different, in about 2050, 90% of topsoil will be in danger,” Harmening told me at a dinner that Fortune held with sponsor Deloitte for sustainability leaders in Minneapolis. The good news is that General Mills is more than 60% of the way to achieving its goal of advancing regenerative agriculture—farming practices that regenerate degraded soil—on a million acres of land by 2030. “We’re, frankly, ahead of where we thought we’d be.”

Recommended Video

That’s cause for hope in otherwise challenging times for leaders who care about sustainability. At a global level, we’re on track to achieve only 17% of the UN’s sustainable development goals by 2030. Nationally, we’ve seen a rollback with the U.S. withdrawal from the Paris Climate Agreement, dismantling of key agencies, and the EPA decision to repeal limits on greenhouse gas emissions.

But the private sector is stepping up, with many of the leaders at our dinner giving examples of how sustainability initiatives not only protect but grow their businesses. As one attendee said: “Regulations move the laggards, not the leaders.” (The table conversation was under Chatham House rules.)

For Harmening, the key is focus: He reduced the number of company-wide initiatives from 70 to 10 when he became CEO, doubling down on three that are core to the business: regenerative agriculture, reducing greenhouse gas emissions, and recycling. “This is part of our strategy for how we win,” he said. “We don’t sell Cheerios in the morning and then think about sustainability in the afternoon.”

More news below

Contact CEO Daily via Diane Brady at diane.brady@fortune.com

Top news

Israel-Iran conflict enters fourth day

President Trump urged the two sides to stop: “Iran and Israel should make a deal, and will make a deal, just like I got India and Pakistan to make...we will have PEACE, soon, between Israel and Iran! Many calls and meetings now taking place," he said on Truth Social. BBC live coverage here.

Trump orders mass deportations from Democratic cities

President Trump, using Truth Social, ordered ICE to “to do all in their power to achieve the very important goal of delivering the single largest Mass Deportation Program in History,” specifically targeting immigrants in Los Angeles, Chicago, and New York, which he described as “the core of the Democrat Power Center.”

What the Fortune 500 is saying about immigration crackdowns

Consumer-facing Fortune 500 companies from Walmart to Keurig Dr. Pepper have released statements describing how a nationwide crackdown on immigration could affect their business. Read what some of them have said here.

Minnesota shooting suspect captured

Vance Boelter is suspected of killing Minnesota’s former Democratic House Speaker Melissa Hortman and her husband, Mark. The WSJ has a lengthy profile of him here. The NYT reports he had a list of 70 other targets.

Nvidia will omit China from financial outlook

Nvidia has decided to omit the Chinese market from its earnings forecasts as the U.S. government continues to impose trade restrictions with the country, CEO Jensen Huang told CNN last week. Analyst Dan Ives told Fortune that the decision signifies that Huang is “10% politician, 90% CEO.”

The markets

  • The VIX fear index rose 14% today on news that the conflict between Israel and Iran won’t likely end soon. U.S. crude oil rose 1.23% to $73.88 a barrel, after rising more than 7% last week. The stock markets are taking it in stride, however. S&P 500 futures were up 0.51% this morning despite turmoil in the oil markets. The S&P 500 closed down 1.13% on Friday, at 5,976. The Fed is expected to discuss the effects of the conflict during meetings this week. Bitcoin is sitting above $107K. Japan’s Nikkei 225 was up 1.26% today. India’s Nifty 50 rose 0.9%. China’s SSE Composite rose 0.35%. Stoxx Europe 600 was up 0.35% in early trading.

From the analysts

  • Goldman Sachs on the chances of the Fed cutting rates: “Since the last FOMC meeting, trade tensions have diminished somewhat, inflation has been low, and the hard data have shown only limited signs of softening. At its June meeting, the FOMC will likely reiterate that it plans to remain on hold until it has further clarity and downplay its longer-term projections as highly contingent on a still very uncertain economic and policy outlook,” per Jan Hatzius and team.
  • Convera on international central bank rates: “This week is shaping up to be a pivotal one for global markets, with six G10 central banks on deck, which will set the tone for markets. The US Federal Reserve (Fed) and Bank of England (BoE) are expected to hold rates steady despite markets recalibrating Fed cut expectations for at least two before the year end. The Swiss National Bank may cut by 50 basis points to counter franc appreciation, while Riksbank could reduce rates by 25 bps. Norway and Japan are likely to stay put,” per Kevin Ford.
  • UBS on the Israel-Iran conflict: “The ongoing exchange of missile strikes between Iran and Israel this weekend has not had a major impact on financial markets. … Further market moves would be justified only if there were expectations of even more disruption to energy supplies or shipping lanes,” per Paul Donovan.
  • JPMorgan on the effect of tariffs: “Front-loading was not likely a boost for 1H25 US growth as concentrated increases in spending on imported autos, tech, and pharma were likely offset by softer spending on domestic goods and services. It was, however, a tangible positive elsewhere, boosting exports and global factory output gains,” per Bruce Kasman et al.

Around the watercooler

Is Iran running out of missiles? Its rate of attack on Israel is already slowing down, think tank says by Jason Ma

Zoom CEO says work-life balance doesn’t exist: ‘Work is life, life is work’—but there’s one exception by Preston Fore

As Harvard’s and Yale’s private equity holdings go on sale, buyers can use this technique for 1,000% windfalls. ‘It makes your brain melt’ by Greg McKenna

Self-made billionaire college dropout Alexandr Wang signs $14.3 billion deal to bolster Meta’s AI efforts: ‘There’s a huge premium to naivete’ by Nino Paoli

CEO Daily is compiled and edited by Joey Abrams and Jim Edwards.

This is the web version of CEO Daily, a newsletter of must-read global insights from CEOs and industry leaders. Sign up to get it delivered free to your inbox.
About the Author
Diane Brady
By Diane BradyExecutive Editorial Director
LinkedIn icon

Diane Brady writes about the issues and leaders impacting the global business landscape. In addition to writing Fortune’s CEO Daily newsletter, she co-hosts the Leadership Next podcast, interviews newsmakers on stage at events worldwide and oversees the Fortune CEO Initiative. She previously worked at Forbes, McKinsey, Bloomberg Businessweek, the Wall Street Journal, and Maclean's. Her book Fraternity was named one of Amazon’s best books of 2012, and she also co-wrote Connecting the Dots with former Cisco CEO John Chambers.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Newsletters

NewslettersCFO Daily
Intuit CFO: Stablecoins are the new ‘digital dollar’ rail
By Sheryl EstradaDecember 22, 2025
3 hours ago
NewslettersFortune Crypto
Crypto in 2025 was defined by two big trends—and only one of them is obvious
By Jeff John RobertsDecember 22, 2025
3 hours ago
Two women sit in an office talking over coffee.
NewslettersFortune CHRO
As more workers request accommodations, how should workplaces react?
By Kristin StollerDecember 22, 2025
3 hours ago
C-SuiteNext to Lead
For CEOs, the path to the top is still internal
By Ruth UmohDecember 22, 2025
4 hours ago
NewslettersTerm Sheet
Startup Stuffers and its pre-teen founders offer lessons in how to make the most of AI
By Allie GarfinkleDecember 22, 2025
4 hours ago
A Waymo robotaxi unable to detect traffic lights after a major power outage in San Francisco, California on December 20, 2025. (Photo: Tayfun Coskun/Anadolu/Getty Images)
NewslettersFortune Tech
What happened when Waymo robotaxis met a San Francisco blackout
By Andrew NuscaDecember 22, 2025
5 hours ago

Most Popular

placeholder alt text
Future of Work
Meet a 55-year-old automotive technician in Arkansas who didn’t care if his kids went to college: ‘There are options’
By Muskaan ArshadDecember 21, 2025
1 day ago
placeholder alt text
Success
Multimillionaire musician Will.i.am says work-life balance is for people 'working on someone else’s dream'—he grinds from 5-to-9 after his 9-to-5
By Orianna Rosa RoyleDecember 21, 2025
24 hours ago
placeholder alt text
Future of Work
A Walmart employee nearly doubled her pay after entering its pipeline for skilled tradespeople. 'I was able to move out of my parents' house'
By Anne D'Innocenzio and The Associated PressDecember 20, 2025
2 days ago
placeholder alt text
Economy
Even if the Supreme Court rules Trump's global tariffs are illegal, refunds are unlikely because that would be 'very complicated,' Hassett says
By Jason MaDecember 21, 2025
17 hours ago
placeholder alt text
Success
The scientist who helped create AI says it’s only ‘a matter of time’ before every single job is wiped out—even safer trade jobs like plumbing
By Orianna Rosa RoyleDecember 19, 2025
3 days ago
placeholder alt text
Future of Work
'They'll lose their humanity': Dartmouth professor says he's surprised just how scared his Gen Z students are of AI
By Nick LichtenbergDecember 20, 2025
2 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.