• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
PoliticsTariffs

Tariffs are 10x higher than before Trump. Companies will have to absorb the pain because consumers are ‘tapped out,’ investment manager says

Irina Ivanova
By
Irina Ivanova
Irina Ivanova
Deputy US News Editor
Down Arrow Button Icon
June 12, 2025, 7:02 AM ET
Rodney McMullen
Kroger (whose former CEO Rodney McMullen is pictured here) was one of many large companies accused of running up margins during the post-pandemic inflation surge.Jordan Gale—Bloomberg/Getty Images
  • The impact of tariffs will depend on who bears their cost, says Jeff Klingelhofer, managing director at Aristotle Pacific—but it doesn’t have to be the consumer, who is “tapped out.” Corporations can better handle an import tax hit because margins “have never been higher,” he says.

With U.S.-China talks ending in essentially a tariff stasis, investors are once again looking at the economy to figure out just how much of a shock the tariffs are going to be. 

Recommended Video

“The system is incredibly, incredibly fragile,” Jeff Klingelhofer, managing director and portfolio manager at Aristotle Pacific, told Fortune. However, the amount of shock tariffs ultimately deliver will depend on who bears the cost, he said. 

Typically, that’s the end user. Importers and economists have for months been saying that the consumer usually pays the cost of import taxes. 

“Most suppliers are passing through tariffs at full value to us,” a chemical products company told the Institute for Supply Management in a survey last month. “Taxes always get passed through to the customer.” Studies of the 2018–19 tariffs, which were much smaller, found nearly 100% of the added costs were passed on to the consumer. The Yale Budget Lab estimates that tariffs will cost the typical household $2,836 over the year. 

Except, Klingelhofer said, this time could really be different. 

“It doesn’t have to be the U.S. consumer” who pays tariffs. “You’re likely to see companies ultimately bear more of the pain of tariffs than consumers.”

Indeed, after absorbing four years’ worth of price hikes and shrinkflation on everything from household staples to housing, consumers may not be able to take much more pain. A record 77% are holding some debt, according to the Federal Reserve.

“The state of consumers is tapped out,” Klingelhofer said. However, “corporate balance sheets are incredibly strong; margins have essentially never been higher in the history of humankind.” 

Indeed, corporate profits as a portion of national income, a figure that never exceeded the single-digits until about two decades ago, surged to a record 13.6% in 2021. At the start of this year, they were just slightly lower, at 12.8%. 

Companies have an additional incentive to absorb the cost of at least some of the tariffs, he said—the president, whom CEOs have been loath to cross, is watching. Trump’s spat with Walmart in May, directing the retailer to “eat” the cost of tariffs, is a prime example of the type of public policy via social media Klingelhofer said will be much more common if tariffs start to get passed on.

While the exact level of tariffs that companies, consumers, and everyone else will pay is still up in the air, Klingelhofer says the direction is clear: “It’s going up notably.”

“I find it very hard to believe we exit this presidency with tariffs anywhere below the low teens, versus 1.7% of GDP,” their average level at the beginning of 2025, he said.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Irina Ivanova
By Irina IvanovaDeputy US News Editor

Irina Ivanova is the former deputy U.S. news editor at Fortune.

 

See full bioRight Arrow Button Icon

Latest in Politics

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Politics

EconomyMillionaires
Millionaire tax plans spread as Washington state eyes new levy
By Anna Edgerton, Casey Murray and BloombergDecember 24, 2025
3 hours ago
Dianna Tompkins sits on a stair in front of her home in Demotte, Ind., Dec. 17, 2025.
Arts & Entertainmentgovernment shutdown
When SNAP payments stopped, a fast-moving nonprofit program rushed in with $12 million—and kept families fed
By James Pollard and The Associated PressDecember 24, 2025
4 hours ago
LawDonald Trump
Trump’s $100,000 H-1B visa application fee upheld by judge
By Madlin Mekelburg and BloombergDecember 24, 2025
4 hours ago
US Secretary of State Marco Rubio
PoliticsEurope
Trump administration bars 5 prominent Europeans from the U.S., accusing them of pressuring tech firms to ‘censor’ American speech
By Beatrice NolanDecember 24, 2025
8 hours ago
LawColleges and Universities
The University of Oklahoma fired an instructor after she failed a psychology student who cited the Bible in an essay on gender
By John Hanna and The Associated PressDecember 23, 2025
23 hours ago
PoliticsDonald Trump
Trump complains Epstein files are a distraction as flight logs reveal deeper ties and ‘unfounded and false’ claims emerge
By Lindsay Whitehurst, Seung Min Kim and The Associated PressDecember 23, 2025
24 hours ago

Most Popular

placeholder alt text
Personal Finance
Financial experts warn future winner of the $1.7 billion Powerball: Don't make these common money mistakes
By Ashley LutzDecember 23, 2025
1 day ago
placeholder alt text
Retail
Trump just declared Christmas Eve a national holiday. Here’s what’s open and closed
By Dave SmithDecember 24, 2025
9 hours ago
placeholder alt text
Success
The average worker would need to save for 52 years to claw their way out of the middle class and be classified as wealthy, new research reveals
By Orianna Rosa RoyleDecember 23, 2025
1 day ago
placeholder alt text
Success
Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'
By Sydney LakeDecember 22, 2025
2 days ago
placeholder alt text
Success
'When we got out of college, we had a job waiting for us': 80-year-old boomer says her generation left behind a different economy for her grandkids
By Mike Schneider and The Associated PressDecember 23, 2025
1 day ago
placeholder alt text
Success
Billionaire philanthropy's growing divide: Mark Zuckerberg stops funding immigration reform as MacKenzie Scott doubles down on DEI
By Ashley LutzDecember 22, 2025
2 days ago