• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Leadershipbenefits

Salary is just the beginning—These are the latest compensation strategies to attract superstar employees  

By
Sara Braun
Sara Braun
Leadership Fellow
Down Arrow Button Icon
By
Sara Braun
Sara Braun
Leadership Fellow
Down Arrow Button Icon
June 5, 2025, 6:00 AM ET
"Total rewards" refers to the ombination of monetary and non-monetary investments in employees, according to Jeremy Yonan, vice president of total rewards at Indeed.
"Total rewards" refers to the ombination of monetary and non-monetary investments in employees, according to Jeremy Yonan, vice president of total rewards at Indeed.Getty Images / Pixelone Stocker

Job seekers have a lot of factors to think about before they accept a new position. 

Recommended Video

A hefty salary is often their number one priority, but other benefits like health care, 401(k) plans, paid leave, and professional development opportunities are also important. All of those factors together make up the concept of “total rewards,” and the idea that compensation is about a lot more than just the number on your paycheck. 

The picture becomes even more complicated for companies now that there are five generations in the workforce. That means employers often need to consider the specific compensation and benefit desires of different groups of employees. For example, retirement funds are top of mind for Gen Xers and millennials. But Gen Z values things like vacation time and work-life balance so much that they’re willing to take lower-paying jobs that offer these perks.  

Fortune sat down with Jeremy Yonan, the vice president of total rewards at Indeed, to get his take on the biggest trends in compensation, how companies can attract superstar employees,  and how today’s job seekers can get the most out of workplace offerings. 

This interview has been edited and condensed for clarity.

Fortune: What are people asking for in their compensation packages? Are there new trends you are seeing?

Yonan: Wages are cooling, but expenses are still rising. So what if anything can employees get to maximize the relationship with their employer? There are multiple levers.

Additional PTO, depending on your organization and structure, has both a monetary value and a real well-being impact. One extra week of vacation is like a 2% raise in disguise. Think about additional PTO as a way to shop around as you are looking for that next stop. 

Some organizations, within the last five or six years, have been moving towards student loan repayment programs. Because the U.S. government has enacted SECURE 2.0, there are avenues [in which] employer retirement plans can reallocate that match towards student loan repayments. 

There’s also a professional development stipend. This is one of the biggest, most important things somebody can [use to] take control of their own career. Upskilling is one of the best long-term investments, and many companies have budgets for them. They just don’t necessarily advertise them. 


Then there’s wellness and lifestyle spending accounts. These are monthly contributions similar to a flexible spending account (FSA) or dependent care spending account, but geared more towards lifestyle. A lot of companies are really embracing wellness strategies, and if you do demonstrate some progress towards that strategy, that’s where you can start participating in these lifestyle spendings. Most of us are already doing the simple things. We eat healthy, we go to the gym, we take daily walks, stuff like that. All you have to do is record it and then submit it to your employer. 

There’s an unwritten currency, and it’s called time. It’s increasingly what people value most, especially if you have dual working parents and childcare [responsibilities].

Speaking of childcare, there’s a growing number of members of the “sandwich generation”: workers who are taking care of both young children and aging parents. How are employers showing up for them?

When we think about tailoring total compensation strategies for this group, it’s really about acknowledging the dual caregiving burden and providing flexibility, financial support, and emotional well-being resources. 

Resources like geriatric care management services, elder care navigation benefits, or stipends to offset home care costs can be incredibly valuable. Options like compressed workweeks, remote work, or flexible hours help caregivers manage unpredictable responsibilities without sacrificing career progression. Consider offering caregiver leave that goes beyond FMLA requirements—paid time off to care for aging parents or attend medical appointments. There’s also Dependent Care FSAs, Employee Assistance Programs (EAPs), and education and support groups. 

There’s been a lot of debate around return-to-office mandates. How are they fitting into salary and benefit negotiations today?

We’ve all seen the headlines: “As RTO mandates return, it’s becoming a bargaining chip for employers, so you have to get your butts back into the office.” But they don’t work, and it leads to attrition. 

I think that these are mostly lagging indicators that the company will ultimately suffer in productivity and performance, because they’re losing and turning over all these employees. Blanket RTOs post-pandemic is just not a productive way to streamline. 

It’s important to do your research first, and even though a company might be completely remote or have hybrid flexibility, it’s important to have that conversation upfront with the recruiter to  truly understand whether that’s something that is still in a test phase.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Sara BraunLeadership Fellow
LinkedIn iconTwitter icon

Sara Braun is the leadership fellow at Fortune.

See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

BankingBanks
Peter Thiel warned AI is coming for ‘math people before word people.’ Banks have already said smaller headcounts are possible
By Jason MaMarch 7, 2026
12 hours ago
AIOpenAI
OpenAI robotics leader resigns over concerns about surveillance and autonomous weapons amid Pentagon contract
By Sharon GoldmanMarch 7, 2026
13 hours ago
Distressed young man, with his palm to his head
SuccessGen Z
Gen Z men with college degrees now have the same unemployment rate as non-grads—a sign that the higher education payoff is dead
By Preston ForeMarch 7, 2026
16 hours ago
SuccessEntrepreneurs
Ring is one of the largest companies ever to come out of Shark Tank. Its CEO says he prepared for his pitch like an Olympic athlete
By Marco Quiroz-GutierrezMarch 7, 2026
19 hours ago
robot
AIWork
‘Society needs radical restructuring’: AI hates the grind of hard work as much as you
By Nick LichtenbergMarch 7, 2026
19 hours ago
AIdisruption
OpenAI investor Vinod Khosla believes AI will be able to do 80% of all jobs by 2030. Here’s how life could be affordable after mass unemployment
By Nick LichtenbergMarch 6, 2026
1 day ago

Most Popular

placeholder alt text
AI
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
By Marco Quiroz-GutierrezMarch 6, 2026
2 days ago
placeholder alt text
Economy
The Treasury may need to borrow an extra $1.6 trillion to cover the hole left by tariff ruling and pay a further $400 billion in debt interest
By Eleanor PringleMarch 6, 2026
2 days ago
placeholder alt text
Success
Gen Z graduates who majored in ‘AI-proof’ careers like pharmacy, biology, and education are making less than $50,000 after graduation
By Emma BurleighMarch 6, 2026
2 days ago
placeholder alt text
AI
Anthropic just mapped out which jobs AI could potentially replace. A 'Great Recession for white-collar workers' is absolutely possible
By Jake AngeloMarch 6, 2026
2 days ago
placeholder alt text
AI
Nobel laureate Joe Stiglitz says not only can AI take your job, it’ll make the ‘tech bro’ class richer while doing so
By Catherina GioinoMarch 6, 2026
1 day ago
placeholder alt text
Arts & Entertainment
Gen Z is hacking the exorbitant costs of live events by ditching Coachella and opting for something actually affordable. Meet Breakaway
By Sydney LakeMarch 7, 2026
20 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.