Good morning! Verdict reached for Kim Kardashian’s Paris robbery trial, OnlyFans in talks to sell, and Fortune’s Alexa Mikhail reports on a new entry into the longevity market—for women.
– Living longer and stronger. As a reporter on health and wellness, it’s hard to miss the megatrend of longevity. More companies are trying to serve people who are eager to live longer and optimize their health—before they have symptoms. Investments in the category doubled to $8 billion in 2024. The fastest growing virtual health care company for women in midlife, Midi Health, has noticed that market too.
Today, CEO Joanna Strober exclusively tells Fortune that Midi is launching AgeWell, which she calls a “longevity roadmap grounded in women’s hormonal health.”
“The hot topic is, ‘what is longevity?’ and it’s really been dominated by men who are doing kind of crazy things for living longer,” she says. “But what we have seen with our audience is that women need specific longevity help. They need specific protocols designed for women that are not about trying to live to 150 but trying to, as I say, be a healthy grandmother.”
Midi serves 200,000 women and has raised $103 million since its inception in 2021. Last year, comedian Amy Schumer, actor Connie Britton, and executives from the tech world, including at OpenAI and Meta, were among investors who helped raise $5 million in a fundraising event.
“When we started the company, we were very much a menopause company, and getting women access to the right medications,” Strober tells Fortune. “What we’ve learned is that the care gap is much, much bigger.” Women between the ages of 35 and 65 are “lost to medical care,” Strober says, and want to find ways to prevent disease and optimize their health rather than merely treat their symptoms.
Strober admits that many women left their Midi appointments wanting more guidance on their aging trajectory: How much fiber should I be eating? What’s the proper combination of melatonin and magnesium to improve sleep? How do I prevent cognitive decline? But Strober recognizes that women’s health and longevity have been historically overlooked, and preventative medicine comes at a cost.
The AgeWell program includes annual visits covered by insurance across the U.S., education on screening for chronic conditions, cognitive decline, and cancer, advanced bloodwork, optional genetic testing, treatments to help women achieve skin, hair, and weight goals, and personalized “longevity plans” from a clinician. Strober hopes the platform reaches those who, in their 30s, 40s, and 50s, are eager to feel their best in their 60s and 70s.
“I dream of being that grandmother who can hang out with their kids and their grandkids,” Strober says.
Read more here.
Alexa Mikhail
alexa.mikhail@fortune.com
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ALSO IN THE HEADLINES
- The verdict is in. Eight people were found guilty for their involvement or complicity in the 2016 armed robbery of Kim Kardashian. She called the crime “the most terrifying experience” of her life: “While I’ll never forget what happened, I believe in the power of growth and accountability and pray for healing for all.” New York Times
- Sale talks. The owner of OnlyFans, which is headed by CEO Keily Blair, is reportedly in talks to sell the company to an investor group led by Forest Road Company at a roughly $8 billion valuation. OnlyFans, a subscription platform that allows explicit content, brought in $6.6 billion in revenue for the year ending November 2023. Reuters
- Privatization proposal. Last week, President Donald Trump once again proposed privatizing Fannie Mae and Freddie Mac, causing shares in the mortgage companies to spike 51% and 42% respectively. Fannie Mae, with president and CEO Priscilla Almodovar, and Freddie Mac have been under government control since the 2008 financial crisis. Bloomberg
- Broadcast score. Disney+ landed the broadcast rights to the Women’s Champions League, with Walt Disney signing a five-year deal with the league and coverage beginning in October. DAZN previously held the league’s media rights. Athletic
MOVERS AND SHAKERS
ManpowerGroup (No. 219) named Becky Frankiewicz president and chief strategy officer. Most recently, she was the company’s chief commercial officer and president, North America.
Materion appointed Melissa Fashinpaur as chief accounting officer. She was previously the company’s VP, internal audit and compliance.
Energize Capital, a climate-focused investment firm, named Lauren Densham partner, head of portfolio services and impact. Most recently, she was the firm’s head of portfolio services, impact, and ESG.
Phoenix Court, which invests in tech, appointed Amy Grimshaw as partner, marketing, brand, and communications. Grimshaw was most recently director of communications at Cowboy.
Deckers Brands, a footwear company, appointed Cynthia L. Davis as chair of its board of directors. She previously served as VP of Nike and president of Nike Golf.
ON MY RADAR
She’s softball’s first $1 million pitcher—and she could be the last Wall Street Journal
She’s sowing the seeds of her father’s legacy by teaching her community to farm The 19th
The influencer inspiring girls to eat as little as possible The Cut
PARTING WORDS
“Being postpartum is the most sensitive time I’ve ever gone through…And to be doing that all the while going on the internet every day…I cannot even begin to explain it.”
— Rhode founder and model Hailey Bieber on knowing that her real life is different than internet rumors
