• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersFortune Tech

Permanent tech tariff exemptions? Don’t hold your breath

Andrew Nusca
By
Andrew Nusca
Andrew Nusca
Editorial Director, Brainstorm and author of Fortune Tech
Down Arrow Button Icon
Andrew Nusca
By
Andrew Nusca
Andrew Nusca
Editorial Director, Brainstorm and author of Fortune Tech
Down Arrow Button Icon
April 14, 2025, 6:14 AM ET
U.S. Commerce Secretary Howard Lutnick boarding Air Force One at Joint Base Andrews in Maryland on March 28, 2025. (Photo: Brendan Smialowski/AFP/Getty Images)

Good morning. Arguments start today in the U.S. FTC’s antitrust suit challenging Facebook’s acquisitions of Instagram and WhatsApp.

Recommended Video

In the almost three decades since Microsoft faced a federal trial over antitrust concerns, only Google has found itself in the same seat. Now Meta joins the club as the judiciary once again grapples with how to define “anticompetitive.”

This all got started in 2020 with a Trump administration; as Trump works to reduce the FTC’s independence, it may very well end that way, too. —Andrew Nusca

Want to send thoughts or suggestions to Fortune Tech? Drop a line here.

Permanent tech tariff exemptions? Don’t hold your breath

U.S. Commerce Secretary Howard Lutnick boarding Air Force One at Joint Base Andrews in Maryland on March 28, 2025. (Photo: Brendan Smialowski/AFP/Getty Images)
U.S. Commerce Secretary Howard Lutnick boarding Air Force One at Joint Base Andrews in Maryland on March 28, 2025. (Photo: Brendan Smialowski/AFP/Getty Images)

The U.S. may have given China-made consumer electronics an import tariff exemption on Friday, but it won’t last for long. 

Commerce secretary Howard Lutnick said Sunday that the so-called carve-out for the product category is temporary. 

“[President Trump is] saying they’re exempt from the reciprocal tariffs,” Lutnick said of consumer electronics. “But they’re included in the semiconductor tariffs, which are coming in probably a month or two.”

In a series of escalations, the White House last week made imports from China subject to a 145% duty—a prohibitive barrier for tech companies and other businesses that manufacture goods in China.

But late Friday night, U.S. Customs and Border Protection issued exemptions for a number of semiconductor-based products including chips (CPU, GPU, FPGA, SoC, etc.) and the machinery used to manufacture them, smartphones, memory, solid state storage, flat panel displays, solar cells, modems, and amplifiers.

The move was “the best news possible for tech investors,” wrote Wedbush analyst Dan Ives.

It “takes a huge black cloud overhang for now over the tech sector and the pressure facing US Big Tech,” he wrote, adding: “Without these exemptions the US Tech industry would be taken back a decade and the AI Revolution thesis would have been slowed significantly.”

That no longer appears to be the case. President Trump had previously promised specific tariffs for electronics and pharmaceuticals; it now appears those are imminent.

As Lutnick put it: “We need our medicines and we need semiconductors and our electronics to be built in America.” —AN

Chinese suppliers are offering U.S. Amazon sellers a tariff solution, but it’s not legal

President Trump’s China tariffs are not just roiling the operations of Amazon sellers and other U.S. retailers big and small. 

They’re also upending the businesses of Chinese manufacturers and distributors supplying goods to the U.S. from the other side of the world.

Some of these suppliers are trying to keep their businesses humming by offering a simple—but illegal—solution to U.S. Amazon sellers: lie about the value of the Amazon merchandise imported to the U.S. in an effort to lower the duties paid under the new slate of tariffs. 

Yes, that sounds a lot like customs fraud.

In emails and WeChat messages viewed by Fortune, around a half dozen Chinese suppliers proposed such illegal workarounds to executives from a mid-sized household goods brand with a large presence on Amazon.

Some proposed another workaround called Delivery Duty Paid, or DDP, shipping. In this scenario, the supplier would handle getting the goods through customs, rather than the U.S. brand, and lie about the value of the shipment essentially on the brand’s behalf.

“Some have mentioned that they are doing this already for many of our competitors,” the founder of the household goods brand told Fortune, adding: “I am worried for smaller importers that don’t understand the legal trouble they can get into by following their suppliers’ problematic advice.” —Jason Del Rey

China’s EV giants shift toward the U.K. as tariff troubles mount in U.S. and Europe

Before the tariff wars, one of the biggest threats for European and American automakers was the inexorable rise of Chinese EV producers. 

The EU and U.S. fought back with protectionism, but one country hasn’t, and it’s looking like an increasingly tempting market as a result: the United Kingdom.

Chinese EV brands have tended to first launch in Norway—the European poster child of EV adoption, with more than 4 in 5 vehicles sold being all-electric. But there has been a marked upswing in interest in the U.K., now Europe’s largest battery electric vehicle market.

MG, a brand from Chinese automotive giant SAIC but with strong British heritage, claimed a comfortable 4% of the U.K. market in March thanks to bestsellers like the MG4.

BYD is making even better inroads, with 5% of the U.K. market having only arrived in the U.K. in 2023. BYD just launched its Sealion 7 into the popular midsize SUV category, priced to directly compete with Tesla’s market-leading Model Y.

Meanwhile XPeng showed little intention of selling in the U.K. when it launched in Europe in 2021, starting in Norway. But the Chinese automaker brought its G6 SUV to the U.K. in February to again take on Tesla’s Model Y with a lower price.

Finally there’s Zeekr. A challenger brand from Chinese behemoth Geely, it had initially been noncommittal about selling in the U.K., instead focusing on the smaller markets with high EV market share. That has changed.

“The potential is there because the U.K. has confirmed it will not follow the tariffs in Europe, and that gives an additional business potential,” says Lothar Schupet, acting CEO of Zeekr Europe. “It also gives a little risk, because competition will be fierce. Everyone has realized the U.K. is a profitable market.” —James Morris

More tech

—Apple Vision…Air? Reports of a lighter, cheaper Vision Pro spatial headset.

—Alibaba’s Quark is the top AI tool in China, beating ByteDance’s Doubao and DeepSeek.

—It’s called “slopsquatting.” Bad guys + the popularity of generative AI tools for coding + the tendency for AI models to "hallucinate” = ruh roh.

—ChatGPT users doubled in the last few weeks, OpenAI CEO Sam Altman says at TED.

—Parole by algorithm. Louisiana blocks thousands of prisoners from early release based on risk scores that don’t change.

—Jack Dorsey sparks debate. “Delete all IP law,” writes the serial entrepreneur, who has dozens of U.S. patents to his name.

—The world’s No. 3 streamer: JioHotstar, thanks to cricket matches. (It trails only Netflix and Amazon Prime Video.)

—You had us at “autonomous ship.” An Amazon alum, a U.S. Navy officer, and a former iRobot VP are behind Blue Water Autonomy.

Endstop triggered

A meme of two men having a conversation: "So it's a shopping app powered by A.I.?" "Yes. Althea and Ignacio. They're in Cebu City." "(stares)"

This is the web version of Fortune Tech, a daily newsletter breaking down the biggest players and stories shaping the future. Sign up to get it delivered free to your inbox.
About the Author
Andrew Nusca
By Andrew NuscaEditorial Director, Brainstorm and author of Fortune Tech
Instagram iconLinkedIn iconTwitter icon

Andrew Nusca is the editorial director of Brainstorm, Fortune's innovation-obsessed community and event series. He also authors Fortune Tech, Fortune’s flagship tech newsletter.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

NewslettersMPW Daily
‘It’s never too late to shine’: The most inspiring messages from the 2026 Golden Globes
By Emma HinchliffeJanuary 12, 2026
20 hours ago
C-SuiteNext to Lead
How luxury homebuilding giant Toll Brothers took the drama out of CEO succession
By Ruth UmohJanuary 12, 2026
23 hours ago
NewslettersCFO Daily
Productivity gains fuel U.S. growth while hiring slows
By Sheryl EstradaJanuary 12, 2026
23 hours ago
NewslettersFortune Crypto
DeFi has earned a seat at the grown-ups table—now comes the hard part
By Jeff John RobertsJanuary 12, 2026
24 hours ago
Women sits at a desk looking at her laptop.
NewslettersFortune CHRO
Employees are using ‘2025 tools inside 2015 job structures,’ a new Workday study says
By Kristin StollerJanuary 12, 2026
1 day ago
NewslettersTerm Sheet
World Liberty Financial’s bid for a U.S. bank charter raises new questions about Trump’s crypto conflicts
By Leo SchwartzJanuary 12, 2026
1 day ago

Most Popular

placeholder alt text
Economy
Treasury spent $276 billion in interest on the national debt in the final three months of 2025, says the CBO—up $30 billion from a year prior
By Eleanor PringleJanuary 12, 2026
1 day ago
placeholder alt text
Economy
‘Sell America’: Investors dump U.S. assets in fear of the end of Fed independence
By Jim EdwardsJanuary 12, 2026
1 day ago
placeholder alt text
Success
An exec at $62 billion giant Colgate says Gen Z workers, despite getting flak for being woke and lazy, are actually ‘pushing us to get better’
By Emma BurleighJanuary 10, 2026
3 days ago
placeholder alt text
AI
This CEO laid off nearly 80% of his staff because they refused to adopt AI fast enough. 2 years later, he says he'd do it again
By Nick LichtenbergJanuary 11, 2026
2 days ago
placeholder alt text
Commentary
I run one of America's most successful remote work programs and the critics are right. Their solutions are all wrong, though
By Justin HarlanJanuary 11, 2026
2 days ago
placeholder alt text
Economy
A Supreme Court ruling that strikes down Trump's tariffs would be the fastest way to revive the stalling job market, top economist says
By Jason MaJanuary 11, 2026
2 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.