• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
RetailWalmart

Walmart CEO Doug McMillon says customers are exhibiting ‘stressed behaviors’—and it’s already tanked the company’s valuation by $22 billion

Sydney Lake
By
Sydney Lake
Sydney Lake
Associate Editor
Down Arrow Button Icon
Sydney Lake
By
Sydney Lake
Sydney Lake
Associate Editor
Down Arrow Button Icon
March 26, 2025, 1:27 PM ET
Walmart CEO Doug McMillon warned about consumer confidence during a Feb. 27 talk.
Walmart CEO Doug McMillon warned about consumer confidence during a Feb. 27 talk.Getty Images—Bloomberg
  • Walmart’s market cap dropped by $22 billion after news broke Tuesday that consumer confidence in the U.S. plummeted to a 12-year low. CEO Doug McMillon had just said last month he’d noticed “stressed” behavior from consumers who were more budget-constrained.

Consumer confidence is waning—and it’s hurting retailers big and small. It has even come for the world’s largest retailer, Walmart, which lost nearly $22 billion off its valuation on Tuesday. 

Recommended Video

Walmart’s share price dropped about 3% by market close on Tuesday, resulting in its market cap falling to roughly $680 billion. This comes at the heels of mega e-commerce retailer Amazon dethroning Walmart in its quarterly revenue for the first time ever last month. 

Uncertainty about the economy can be partly to blame. Consumer confidence hit a 12-year low amid concerns about tariffs and inflation, the Conference Board reported Tuesday. This was the fourth consecutive month consumer confidence fell. The index fell to 65.2, which is “well below the threshold of 80 that usually signals a recession ahead.”

“Consumers’ optimism about future income—which had held up quite strongly in the past few months—largely vanished, suggesting worries about the economy and labor market have started to spread into consumers’ assessments of their personal situations,” Stephanie Guichard, senior economist at the Conference Board, said in a statement. 

Walmart CEO Doug McMillon had also warned about consumer confidence during a Feb. 27 talk at the Economic Club of Chicago. He noted that “budget-pressured” customers were reducing their spending and showing “stressed behaviors.”

“You can see that the money runs out before the month is gone, you can see that people are buying smaller pack sizes at the end of the month,” McMillon said.

Walmart declined Fortune’s request for comment.

How consumer confidence affects companies’ bottom line 

Dwindling consumer confidence “is a worrying sign that our economic recovery may be stalling,” WalletHub analyst Chip Lupo said in a statement to Fortune. 

Other consumer-behavior experts warn that consumer confidence likely won’t recover quickly.

“While the pain of inflation is hurting many Americans right now, the effect of inflation on your cost of living just compounds over time,” Kelly LaVigne, vice president of consumer insights at insurance company Allianz Life, told Fortune in a statement. “That means inflation will continue to erode your purchasing power, unless you have a long-term strategy to address it.” 

An Allianz Life survey released Tuesday also shows 71% of consumers expect inflation to worsen over the next 12 months, which is up from 60% at the end of 2024. Plus, 75% of surveyed consumers worry new tariffs will increase their living expenses.

Meanwhile, McMillon has appeared to be unconcerned about the effects of Trump-imposed tariffs on consumer goods. 

“Tariffs are something we’ve managed for many years, and we’ll just continue to manage that,” McMillon said during the company’s latest earnings call in February. 

However, Walmart chief financial officer John David Rainey acknowledged during the earnings call there were “still uncertainties related to consumer behavior and global economic and geopolitical conditions.” 

While the retailer posted growth last quarter, the company also announced it expected profit and revenue growth to slow this fiscal year. Upon that news, Walmart’s share price fell 6%. Still, Rainey reiterated that uncertainty could change things.

“We don’t want to get out over our skis here,” he said. “There’s a lot of the year to play out. Again, we feel good about our ability to navigate the environment, whether it’s tariffs or other macro uncertainty.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Sydney Lake
By Sydney LakeAssociate Editor
LinkedIn iconTwitter icon

Sydney Lake is an associate editor at Fortune, where she writes and edits news for the publication's global news desk.

See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Retail

Outgoing Walmart CEO Doug McMillon
SuccessMillionaires
Walmart’s CEO Doug McMillon out-earns the average American’s salary in less than 20 hours—during a typical 30-minute commute, he’s already made $1,563
By Emma BurleighJanuary 9, 2026
1 day ago
Nela Richardson, chief economist at Automatic Data Processing Inc. (ADP).
EconomyLabor
For jobless Gen Z, healthcare is the place to be as blue-collar hiring outstrips office jobs, says ADP’s top economist
By Eleanor PringleJanuary 8, 2026
2 days ago
Trump Store
PoliticsRetail
‘Trump must be doing wonders for the economy’: Online commenters jeer closure of suburban Philly Trump Store that ‘has kind of run its course’
By Mike Catalini and The Associated PressJanuary 7, 2026
3 days ago
RetailSoutheast Asia 500
Jollibee shares surge after the Filipino fried chicken chain says it’ll spin off its ‘higher-growth but more volatile’ global business
By Angelica AngJanuary 7, 2026
4 days ago
RetailLuxury
How a real estate scion’s risky dealmaking pushed Saks Global to the brink
By Phil WahbaJanuary 6, 2026
4 days ago
A McRib sandwich next to a red and white cardboard container reading "McRib" with the McDonald's arch on it.
LawFood and drink
What is the McRib really made of? A federal class action lawsuit alleges McDonald’s is misleading customers
By Sasha RogelbergJanuary 6, 2026
4 days ago

Most Popular

placeholder alt text
Health
Bill Gates warns the world is going 'backwards' and gives 5-year deadline before we enter a new Dark Age
By Eleanor PringleJanuary 9, 2026
1 day ago
placeholder alt text
Politics
White House says it's 'reviewing protocols' after Trump seemingly violated federal policy by disclosing jobs data early
By Eva RoytburgJanuary 9, 2026
1 day ago
placeholder alt text
Success
Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
By Emma BurleighJanuary 8, 2026
2 days ago
placeholder alt text
C-Suite
Silicon Valley billionaire flies coach out of solidarity: 'If I'm going to ask my employees to do it, I need to do it, too'
By Nick LichtenbergJanuary 9, 2026
1 day ago
placeholder alt text
Success
Walmart’s CEO Doug McMillon out-earns the average American’s salary in less than 20 hours—during a typical 30-minute commute, he’s already made $1,563
By Emma BurleighJanuary 9, 2026
1 day ago
placeholder alt text
Success
Gen Z are arriving to college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates
By Preston ForeJanuary 9, 2026
1 day ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.