• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechBiotech

23andMe users told to consider deleting their data by California attorney general as the company files for bankruptcy

By
Beatrice Nolan
Beatrice Nolan
Tech Reporter
Down Arrow Button Icon
By
Beatrice Nolan
Beatrice Nolan
Tech Reporter
Down Arrow Button Icon
March 24, 2025, 7:26 AM ET
Picture of 23andMe logo outside its California headquarters.
23andMe said on Sunday it had started voluntary Chapter 11 proceedings in the U.S. Bankruptcy Court for the Eastern District of Missouri.
  • 23andMe users are being advised to delete their data as the company files for bankruptcy. The California attorney general issued a consumer alert urging users of the biotech company to consider asking the company to delete their data and destroy any samples of genetic material.

California attorney general Rob Bonta is urging 23andMe users to ask the company to delete their data and destroy any samples of genetic material as it files for bankruptcy.

Recommended Video

The biotech company said on Sunday it had started voluntary Chapter 11 proceedings in the US Bankruptcy Court for the Eastern District of Missouri. It is operating as usual throughout the sale process.

On Friday, when rumors of 23andMe’s plans started to circulate, Bonta issued a consumer alert reminding users of their right to request the biotech company to delete their genetic information under the Genetic Information Privacy Act (GIPA) and California Consumer Protection Act (CCPA). 

“California has robust privacy laws that allow consumers to take control and request that a company delete their genetic data,” Bonta said in a statement. “Given 23andMe’s reported financial distress, I remind Californians to consider invoking their rights and directing 23andMe to delete their data and destroy any samples of genetic material held by the company.” 

Users can request that 23andMe delete their genetic data in the “settings” section of their profile under “23andMe Data” at the bottom of the page. Users can also download a copy of their genetic data for personal storage.

If users previously opted to have a saliva sample and DNA stored by 23andMe, they can change that under the “Preferences” section.

Representatives for 23andMe said in an open letter to customers that their data remains protected.

“The Chapter 11 filing does not change how we store, manage, or protect customer data,” the company said. “Any buyer of 23andMe will be required to comply with applicable law with respect to the treatment of customer data.”

23andMe’s fall from grace

23andMe has had a tumultuous few years.

The company is still grappling with the aftermath of a massive 2023 data breach that compromised the information of nearly 7 million people—around half of its customer base. As many of its 15 million users rush to remove their genetic data from company records, revenue has continued to decline.

In November, the company laid off 200 employees—around 40% of its workforce—and halted the development of all its therapies.

The company’s CEO and cofounder, Anne Wojcicki, also announced she was stepping down over the weekend. She will be temporarily replaced by the company’s chief financial officer, Joe Selsavage, but will remain on the 23andMe board.

Wojcicki had been advocating for a buyout since April of last year, but the company’s board rejected the proposal.

In late February, Wojcicki teamed up with New Mountain Capital, a venture capital firm, to propose buying out the struggling company’s shareholders at $2.53 per share, valuing the company at $74.7 million. Just four years ago, the biotech firm was worth $6 billion.

In a post on X, Wojcicki said she was “disappointed” the company had filed for bankruptcy.

“While I am disappointed that we have come to this conclusion and my bid was rejected, I am supportive of the company and I intend to be a bidder. I have resigned as CEO of the company so I can be in the best position to pursue the company as an independent bidder,” she wrote.

“If I am fortunate enough to secure the company’s assets through the restructuring process, I remain committed to our long-term vision of being a global leader in genetics,” she added.

Fortune Brainstorm AI returns to San Francisco Dec. 8–9 to convene the smartest people we know—technologists, entrepreneurs, Fortune Global 500 executives, investors, policymakers, and the brilliant minds in between—to explore and interrogate the most pressing questions about AI at another pivotal moment. Register here.
About the Author
By Beatrice NolanTech Reporter
Twitter icon

Beatrice Nolan is a tech reporter on Fortune’s AI team, covering artificial intelligence and emerging technologies and their impact on work, industry, and culture. She's based in Fortune's London office and holds a bachelor’s degree in English from the University of York. You can reach her securely via Signal at beatricenolan.08

See full bioRight Arrow Button Icon

Latest in Tech

InnovationVenture Capital
This Khosla Ventures-backed startup is using AI to personalize cancer care
By Allie GarfinkleDecember 4, 2025
3 hours ago
AIEye on AI
Companies are increasingly falling victim to AI impersonation scams. This startup just raised $28M to stop deepfakes in real time
By Sharon GoldmanDecember 4, 2025
4 hours ago
Jensen Huang
SuccessBillionaires
Nvidia CEO Jensen Huang admits he works 7 days a week, including holidays, in a constant ‘state of anxiety’ out of fear of going bankrupt
By Jessica CoacciDecember 4, 2025
4 hours ago
Ted Pick
BankingData centers
Morgan Stanley considers offloading some of its data-center exposure
By Esteban Duarte, Paula Seligson, Davide Scigliuzzo and BloombergDecember 4, 2025
4 hours ago
Zuckerberg
EnergyMeta
Meta’s Zuckerberg plans deep cuts for Metaverse efforts
By Kurt Wagner and BloombergDecember 4, 2025
4 hours ago
Pichai
Big TechAlphabet
Alphabet’s AI chips are a potential $900 billion ‘secret sauce’
By Ryan Vlastelica and BloombergDecember 4, 2025
4 hours ago

Most Popular

placeholder alt text
Economy
Two months into the new fiscal year and the U.S. government is already spending more than $10 billion a week servicing national debt
By Eleanor PringleDecember 4, 2025
9 hours ago
placeholder alt text
North America
Jeff Bezos and Lauren Sánchez Bezos commit $102.5 million to organizations combating homelessness across the U.S.: ‘This is just the beginning’
By Sydney LakeDecember 2, 2025
2 days ago
placeholder alt text
Economy
Ford workers told their CEO 'none of the young people want to work here.' So Jim Farley took a page out of the founder's playbook
By Sasha RogelbergNovember 28, 2025
6 days ago
placeholder alt text
Success
‘Godfather of AI’ says Bill Gates and Elon Musk are right about the future of work—but he predicts mass unemployment is on its way
By Preston ForeDecember 4, 2025
5 hours ago
placeholder alt text
North America
Anonymous $50 million donation helps cover the next 50 years of tuition for medical lab science students at University of Washington
By The Associated PressDecember 2, 2025
2 days ago
placeholder alt text
Economy
Scott Bessent calls the Giving Pledge well-intentioned but ‘very amorphous,’ growing from ‘a panic among the billionaire class’
By Nick LichtenbergDecember 3, 2025
1 day ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.