It took Mark Mullen and Jim Andelman years to partner up.
The two had a lot in common, both having separately made many of the same against-the-grain choices—both were solo GPs, based in Los Angeles, and focused on vertical software in the 2000s and early 2010s. From 2012 on, each was the other’s most frequent co-investor, through Mullen’s Double M Capital and Andelman’s Rincon Ventures. To Mullen—who’d spent years in investment banking and working for “father of cable television” Bill Daniels before becoming a VC—Andelman was on “a much higher plane than I was, because of his success and career so far in venture capital in LA.” (In the early days of LA’s tech and venture scene, Andelman was a key fixture and had a number of successes, like future Apple acquisition Burstly.)
It was Andelman who first approached Mullen about potentially teaming up in 2014. From there, it would be about three years before the two officially stepped forward together, as cofounders of LA-based Bonfire Ventures.
“When we teamed up, my number one job was: ‘don’t screw up the good thing he’s got going on,’” Andelman told Fortune, referencing Mullen’s solo successes like TradeDesk (now a public company with a $37 billion market cap) and Edgecast (acquired by Verizon in 2013). “Then, how do we make this whole greater than the sum of the parts?”
Fast-forward about eight years, and the firm’s practical, intensely focused approach to seed stage software investing has resonated: Bonfire has closed its fourth fund at $245 million, the firm’s largest to date, Fortune can exclusively report. Bonfire now has $1 billion in assets under management and more than 50 exits, including Andelman and Mullen’s previous funds. The LA-based firm’s notable exits include: TaxJar (acquired by Stripe in 2021), MNTN (last valued at $2.2 billion), OpenPath (acquired by Motorola in 2021), and Scopely (acquired in 2023 for $4.9 billion by Savvy Games Group).
Lindel Eakman, Bonfire LP and Foundry partner, told Fortune Bonfire’s moving forward at a crucial juncture for venture.
“Right now it’s like 2004 in the sense that you’ve had such a clear change in cycle,” said Eakman, who was previously at UTIMCO and led the endowment’s investments in firms like Union Square Ventures. “So, you’re going to see a lot of generational transition in firms and funds. You’re going to see some peter out, and not make it. And you’re going to see others grow up like Bonfire is right now.”
Bonfire’s solid position, Eakman says, is a byproduct of sustained discipline: “I like that they put blinders on to everything else, and really just look at B2B,” he said. “I really like that they could have raised even more capital this time and they didn’t. They’re showing discipline.”
Andelman and Mullen came together gradually, over a period of years, and they’ve approached bringing people on with the same consideration. For example, Brett Queener—a longtime operator and Salesforce executive who was at the company through its IPO and rise—joined Andelman and Mullen as a managing director in 2018, though Andelman had known him since 2012. (Queener also was previously president and COO of SmartRecruiters.)
“We bring people on very slowly and deliberately,” said Andelman, who likens the firm’s approach to the opposite of the “hire fast, fire fast” founder mentality. “When you are the founder of your own VC firm, it’s attached to your identity. Like: ‘I am Bonfire. Bonfire is me.’ When we entered into this partnership, it was with an expectation that it would last us the rest of our careers and that’s why we were so intentional.”
The notion of stability within an inherently unstable industry is a theme running through the firm and the founders it backs. No frills, no nonsense, and no overreacting, even and especially amid chaos. Jerry Zhou, CEO and cofounder of legal AI startup Supio, who works with Queener and principal Tyler Churchill says: “They create a level of stability on the board level.”
Matt Danna, cofounder and CEO at appointment booking platform Boulevard, has been working with Andelman for seven years: “He’s just been cool, calm, and collected the whole time. Jim’s always my first call, even to this day,” said Danna. As I talk to Danna on Zoom, I point out a poster behind him that reads: “What Would Beyoncé Do?” I ask if there’s a Bonfire tie-in.
“They’re really, really understated,” Danna laughs. “They’re the anti-Beyoncé, in the best way.”
Andelman and Mullen aren’t buzzword guys, and aren’t keen, for instance, on the frequently-used VC phrase “founder friendly.”
“What we try to do is help founders feel comfortable with the pressures of the decisions they’re making…and that the decisions they’re making have been made before,” said Mullen. “We also understand that a CEO-slash-founder is in some ways alone. We have so much empathy for that. We want to be a shoulder to cry on, but we also want to drive you.”
The two suggest that they’re more amenable to “founder supportive,” especially since seed stage investing is a long haul, where a lot changes over time.
“People think of VCs as being in the check-writing business, but you don’t write that many checks,” said Andelman. “My mantra to the team is that we’re fierce defenders of the checkbook. The only ones that should sneak through are the ones where we can’t bear the idea of not making the investment, that it would eat us up alive and keep us up at night if someone else got to be on that journey with that founder.”
It’s an approach that’s a reminder: For founders and VCs, teaming up is a business decision based on discipline, data—and instinctive but persistent faith.
See you tomorrow,
Allie Garfinkle
X: @agarfinks
Email: alexandra.garfinkle@fortune.com
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VENTURE DEALS
- Lambda, a San Jose, Calif.-based GPU cloud, raised $480 million in Series D funding. Andra Capital and SGW led the round and were joined by Andrej Karpathy, ARK Invest, Fincadia Advisors, existing investors 1517, Crescent Cove, USIT, and others.
- Baseten, a San Francisco-based AI inference platform, raised $75 million in Series C funding. IVP and Spark led the round and were joined by Greylock, Conviction, South Park Commons, and others.
- OpenEvidence, a Cambridge, Mass.-based AI-powered medical information platform, raised $75 million in Series A funding from Sequoia.
- Sanas, a Palo Alto-based AI-powered real-time accent translation technology developer, raised $65 million in Series B funding. Quadrille Capital led the round and was joined by Teleperformance and existing investors Insight Partners, Quiet Capital, and DN Capital.
- Lumotive, a Redmond, Wash.-based programmable optical semiconductor developer, raised $45 million in Series B funding from Swisscom Ventures, East Bridge, EDOM, existing investors Gates Frontier, MetaVC Partners, Quan Funds, and others.
- Relish, a Newbury, Ohio-based B2B app development platform, raised $25 million in Series B funding. Base10 Partners led the round and was joined by Volition Capital.
- AheadComputing, a Portland, Ore.-based microprocessor technology company, raised $21.5 million in seed funding. Eclipse led the round and was joined by Maverick Capital, Fundomo, EPIQ Capital Group, and Jim Keller.
- Karman+, a Denver-based asteroid mining company, raised $20 million in seed funding. Plural and Hummingbird led the round and was joined by HCVC, Kevin Mahaffey, Teun van den Dries, and angel investors.
- Valar Atomics, a El Segundo, Calif.-based nuclear energy technology developer, raised $19 million in seed funding. Riot Ventures led the round and was joined by AlleyCorp, Initialized Capital, Day One Ventures, and Steel Atlas.
- Unit Network, a London-based decentralized financial platform, raised $18 million in funding. Blockchain Founders Fund and Outlier Ventures led the round and were joined by Cristina Venture, Diego Gutiérrez Zaldívar, Joshua Seims, and others.
- METYCLE, a Cologne, Germany-based secondary metal trade platform, raised €14.1 million ($14.7 million) in Series A funding. 2150 led the round and was joined by existing investors DFF Ventures, Market One Capital, Partech, and Project A.
- Stacks, an Amsterdam-based AI-powered financial close platform, raised $10 million in funding. EQT Ventures led the $3 million pre-seed round and was joined by s16vc and angel investors. General Catalyst led the $7 million seed round and was joined by EQT Ventures and s16vc and angel investors.
- Gomboc AI, a New York City-based cloud security remediations provider, raised $8 million in seed funding. Ballistic Ventures led the round and was joined by existing investors Glilot Capital Partners and Hetz Ventures.
- Mavvrik, an Austin-based IT financial management platform, raised $6.2 million in seed funding. S3 Ventures and Flyover Capital led the round and were joined by Tuesday Capital, ClutchVC, Amplify.LA, and Knoll Ventures.
- Incept AI, a New York City-based drive-thru and phone ordering voice AI company, raised $3 million in pre-seed funding. Rally Ventures led the round and was joined by 10VC.
PRIVATE EQUITY
- Grovecourt Capital Partners acquired IMRIS Imaging, a Chaska, Minn.-based intraoperative MRI systems developer. Financial terms were not disclosed.
- Hoffmann Family of Companies acquired a majority stake in Bay Area Herbs & Specialties, a San Francisco-based produce supplier. Financial terms were not disclosed.
- Motus, backed by Thoma Bravo and Permira, acquired Everlance, a San Francisco-based mileage and expense-tracking app. Financial terms were not disclosed.
- Rise Growth Partners, backed by Charlesbank Capital Partners, acquired a minority stake in Grimes & Company, a Westborough, Mass.-based wealth management firm. Financial terms were not disclosed.
- San Francisco Equity Partners acquired a majority stake in Formula Corp, an Auburn, Wash.-based cleaning products manufacturer. Financial terms were not disclosed.
- Waste Eliminator, backed by Allied Industrial Partners, acquired Oconee Resources, a Fair Play, S.C.-based waste transfer station. Financial terms were not disclosed.
EXITS
- Ardian acquired a majority stake in Aviation Facilities Company Management, a Dulles, Va.-based airport infrastructure company, from Goldman Sachs Alternatives. Financial terms were not disclosed.
- Mona Kattan and General Atlantic agreed to acquire the fragrance business KAYALI of Huda Beauty, a Dubai, UAE-based cosmetics company. Huda Beauty agreed to acquire a minority stake in itself from TSG Consumer. Financial terms were not disclosed.
- Sandbrook Capital agreed to acquire intellirent, a Roanoke, Texas-based power and electrical testing equipment rental company, from Electro Rent, a portfolio company of Platinum Equity. Financial terms were not disclosed.
- The management team of Soccer Post, backed by York Private Equity, acquired a majority stake in Soccer Post, an Eatontown, N.J.-based soccer gear retailer, from TZP Group. Financial terms were not disclosed.
OTHER
- Herc agreed to acquire H&E Equipment Services, a Baton Rouge-based equipment rental company, for $5.3 billion in cash and stock, including debt. H&E terminated its prior merger agreement with United Rentals.
- Gary Payton II acquired a minority stake in SUPLMNT, a Willingboro, N.J.-based water bottle company. Financial terms were not disclosed.
FUNDS + FUNDS OF FUNDS
- GTCR, a Chicago-based private equity firm, raised approximately $3.6 billion for its second strategic growth fund focused on the business and consumer services; financial services and technology; healthcare and technology; and media and telecommunications sectors.
- Cherryrock Capital, a San Francisco-based venture capital firm, raised $172 million for its first fund focused on the digital health, enterprise SaaS, fintech, future of work, and B2B2C sectors.
PEOPLE
- British Columbia Investment Management Corporation, a Victoria, Canada-based investment management firm, added Sai Devabhaktuni as a senior managing director, head of technology, media, and telecommunications on its private equity team. Previously, he was at Monocle Partners.
- Fort Point Capital, a Boston-based private equity firm, added Andrew Les as a vice president on the investment team. Previously, he was at Bruin Capital.
- Kleiner Perkins, a Menlo Park, Calif.-based venture capital firm, added Candy Cheng as head of content identity. Previously, she was at Initialized Capital.
- Portage, a Toronto-based investment firm, added Tamara Chackeris as vice president, Portage Capital Solutions. Previously, she was at OMERS.