• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LifestyleTravel & Leisure

90% of Americans have been a victim of tourist traps—here’s how to avoid them

By
Jennifer Allen
Jennifer Allen
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Jennifer Allen
Jennifer Allen
and
The Associated Press
The Associated Press
Down Arrow Button Icon
February 15, 2025, 8:23 AM ET
Man taking selfie on a beach
Nearly 90% of Americans have been victims of a tourist trap at least once in the past two years according to a survey by PhotoAid.Getty Images
  • Some of the world’s most popular tourist destinations are rife with scams and traps for unsuspecting tourists. Travel expert Jennifer Allen shares her tips for avoiding the traps in the Bahamas, Barcelona, Venice, and Croatia, as well as how to be a savvy traveler no matter where your journey takes you.

Stopping at popular ports of call while on your dream cruise can have a downside: tourist traps. Nearly 90% of Americans have been victims of a tourist trap at least once in the past two years according to a survey by PhotoAid in 2024. Here’s how to avoid overpriced souvenirs and inauthentic experiences on your next cruise.

Recommended Video

PhotoAid highlights how 70% of travelers felt their trip enjoyment diminished after being in a tourist trap. Add that 22% spent an astounding $200 or more on their last encounter. Knowing about this modus is a ticket away from a memorable vacation – or the worst.

What are tourist traps?

A study published in ScienceDirect defines tourist traps as sites and activities meant to profit from tourists. Famous attractions with kitschy features characterize these schemes and are frequently surrounded by businesses selling food, accommodations and souvenirs.

A survey of 1,000 Americans conducted by PhotoAid revealed that 82% were set back over $50 at the last tourist trap they had, with 22% spending $200 or more. Recognizing these red flags can help you avoid common pitfalls while traveling, and discover more genuine aspects of a destination.

Nassau, Bahamas: Embrace the local charm

Nassau’s vibrant culture and stunning beaches draw millions of visitors annually, but it’s also a hub for high-pressure sales tactics. The Straw Market, while iconic, is notorious for aggressive vendors and overpriced trinkets. Expedia explicitly advises not to be afraid to haggle as rates on all items are negotiable, but vendors will first pitch a high price.

To avoid intense haggling, consider visiting Junkanoo Beach, a lively but free public spot offering a true slice of Bahamian life. Or, visit Queen’s Staircase, a historic landmark that provides a serene and inexpensive alternative to more commercialized attractions. For an authentic taste of Nassau, head to Arawak Cay, known to locals as the Fish Fry, where reasonably priced foods and establishments line up, like Oh Andros and Goldie’s Conch House.

Barcelona, Spain: Go beyond Las Ramblas

Barcelona is a dream destination, but its main thoroughfare, Las Ramblas, is a hub for tourist traps. The vendors will sell you random things nonstop, like overpriced beers. Moreover, a 2024 Express report reveals Las Ramblas as Europe’s worst pickpocketing hotspot, so ensure you pass by cautiously.

For a more authentic experience, venture into the Poble Sec neighborhood. This area is known for its excellent tapas bars, such as the Lascar 74 and Xiloka Bar Restaurant, and affordable dining options. If you want to shop, skip the overly commercialized areas and head to Mercat de Sant Antoni, where locals shop for fresh fruits and produce, meats and unique gifts.

Venice, Italy: Discover hidden corners of the lagoon

Venice is undeniably magical, but its tourist traps are among the most infamous in Europe. Gondola rides, while romantic, start at €90 for half an hour and can go up to €110 during peak hours. Similarly, cafes near St. Mark’s Basilica charge exorbitant prices for mediocre food and drink.

Instead of a gondola, take a Vaporetto ride along the Grand Canal for as low as €10. This public transport option offers equally stunning views of Venice’s iconic architecture. To escape the crowds, visit lesser-known islands like Burano or Torcello, where you’ll find vibrant scenery and fewer tourists along with more reasonably priced authentic Italian fare.

Dubrovnik, Croatia: Experience the Adriatic without the crowds

Dubrovnik has gained immense popularity as a filming location for “Game of Thrones,” but this fame has led to an explosion of overpriced tours, some costing well over €100 or more. These tours often take you to sites that can be easily explored on your own.

For a more rewarding experience, purchase a ticket to walk Dubrovnik’s city walls, which offer breathtaking views of the Adriatic Sea, with a price that starts at about €23. The city walls stretch for a mile and can take up to two hours to walk. Afterward, head to Buža Bar, a famous hole-in-the-wall bar on the side of the cliff, where you can enjoy a relaxing drink while enjoying the sunset.

Tips to avoid tourist traps

The PhotoAid study also suggests tactical tips on bypassing tourist traps, and 16% of the respondents say not to focus your trip on well-known landmarks. It’s also advised to always consult a reputable travel agent for recommendations. If an acquaintance or family member lives in the area, don’t hesitate to ask them. Keep your distance from tourist-heavy locations and dine at restaurants favored by residents.

“Sometimes the best meal is at a family-run cafe just a few streets from the port,” says Bella Bucchiotti of xoxoBella. “I always ask crew members or shop owners where they go on their days off because they know the best local spots,” she adds.

Bucchiotti also encourages you to take public transport or walk to a nearby beach for a more relaxed and budget-friendly experience. “Visiting a local market or bakery can also give you a real taste of the destination without the crowds and inflated prices,” she notes further.

The survey also shows 9% of respondents found that looking at online forums for unfiltered advice is helpful. This suggests researching before booking a fancy cruise or traveling to new destinations to ensure everything will be worth your buck.

Gen Z seeks authentic experiences

Choosing authentic experiences over tourist traps isn’t just about saving money; it’s about making a meaningful connection with the places you visit. According to Skift Research, modern travelers, especially Gen Z, prioritize genuine, local experience over more conventional sightseeing.

This shift is much more relevant now as tour operators emphasize locality and authenticity, moving away from a tourist trap business model, as further discussed by Skift Research in the same report. It’s no surprise that this trend is happening with increased resistance to overtourism. By exploring lesser-known spots, heading to detour destinations and engaging with locals, you can help mitigate these effects while enjoying a more rewarding travel experience.

Travel smarter, travel better

By venturing beyond the crowds and making thoughtful choices, you can establish a true connection with your destinations while supporting local communities. Whether you’re sailing the Caribbean or cruising around Europe, a little extra effort and research can go a long way to transform your cruise vacation into a journey filled with lasting memories.

Jennifer Allen, retired chef turned traveler, cookbook author and writer, shares her adventures and travel tips at All The Best Spots. Living at home with her family – and the cats that rule them all – her work has been featured in The Washington Post, Seattle Times, MSN and more.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Jennifer Allen
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Lifestyle

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Lifestyle

Best protein lead image
HealthDietary Supplements
The 9 Best Protein Powders of 2026: How to Choose, According to an RD
By Christina SnyderJanuary 14, 2026
13 hours ago
big sur
North AmericaCalifornia
Highway 1 along Big Sur reopens after 3 years of closures amid tourism-destroying landslide
By The Associated PressJanuary 14, 2026
13 hours ago
Academy Award-winning actress Zoe Saldaña
SuccessMillionaires
Zoe Saldaña has been crowned the highest-grossing actor, with a $15.5 billion Hollywood portfolio—beating Scarlett Johansson and Samuel L. Jackson to the top spot
By Emma BurleighJanuary 14, 2026
19 hours ago
louvre
Europetourism
Your ticket to the Louvre just went up 45%. Here’s what to know for your next Paris trip
By Thomas Adamson and The Associated PressJanuary 14, 2026
21 hours ago
adams
PoliticsObituary
Scott Adams, Dilbert creator who went from cubicle wars to culture wars, posts open letter to time with his death at 68
By Nick LichtenbergJanuary 13, 2026
2 days ago
North Americaphilanthropy
Meet the Nvidia billionaire giving away his wealth—His son’s cancer battle inspired a recent $100 million gift
By Jacqueline MunisJanuary 13, 2026
2 days ago

Most Popular

placeholder alt text
Personal Finance
Peter Thiel makes his biggest donation in years to help defeat California’s billionaire wealth tax
By Nick LichtenbergJanuary 14, 2026
17 hours ago
placeholder alt text
Success
Despite his $2.6 billion net worth, MrBeast says he’s having to borrow cash and doesn’t even have enough money in his bank account to buy McDonald’s
By Emma BurleighJanuary 13, 2026
2 days ago
placeholder alt text
AI
'Godfather of AI' says the technology will create massive unemployment and send profits soaring — 'that is the capitalist system'
By Jason MaJanuary 12, 2026
3 days ago
placeholder alt text
AI
Being mean to ChatGPT can boost its accuracy, but scientists warn you may regret it
By Marco Quiroz-GutierrezJanuary 13, 2026
2 days ago
placeholder alt text
Future of Work
'Microshifting,' an extreme form of hybrid working that breaks work into short, non-continuous blocks, is on the rise
By Nick LichtenbergJanuary 13, 2026
2 days ago
placeholder alt text
Economy
Goldman Sachs top economist says Powell probe won’t change the Fed: 'Decisions are going to be made based on employment and inflation'
By Sasha RogelbergJanuary 12, 2026
3 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.