• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceCryptocurrency

Tesla profits get $600 million Bitcoin boost thanks to crypto accounting rule change

By
Greg McKenna
Greg McKenna
News Fellow
Down Arrow Button Icon
By
Greg McKenna
Greg McKenna
News Fellow
Down Arrow Button Icon
January 30, 2025, 12:51 PM ET
Elon Musk shouts in glee and lifts both fists in the air as he speaks at a podium during Donald Trump's inauguration.
Elon Musk’s big bet on Donald Trump appears to have paid off. Christopher Furlong—Getty Images

The price of Bitcoin and Tesla shares have both soared since President Donald Trump’s election win in November. Meanwhile, thanks to an accounting rule change, the digital currency’s rise has provided a boost to the electric vehicle manufacturer’s bottom line.

Recommended Video

Tesla’s digital assets have carried a value of $184 million on the company’s balance sheet since the end of 2022, but that number jumped to $1.08 billion when Elon Musk’s company reported earnings Wednesday. The sudden increase is due to the fact that, in December, new accounting rules called for crypto holdings to be measured at fair value on the balance sheet, with changes reflected in net income at the end of each period.

Previously, crypto could only be marked down, not up, meaning gains would only show up in financial statements after the digital assets were sold.

“It’s important to point out that the net income in Q4 was impacted by a $600 million mark-to-market benefit from Bitcoin due to the adoption of a new accounting standard for digital assets,” Tesla CFO Vaibhav Taneja told analysts on the company’s earnings call.

A look at the notes from Tesla’s financial statements provides further clarification. If assessed at fair market value, Tesla’s crypto holdings would have been recorded as worth $487 million at beginning of 2024, not the “cost-less-impairment” number of $184 million. Bitcoin’s massive surge provided unrealized gains of $589 million for the year, adding up to the $1.076 billion number for digital assets on the balance sheet.

That represented roughly 9% of Tesla’s $7.1 billion in profits for 2024 as determined by Generally Accepted Accounting Principles, or GAAP, the standard adopted by the Securities and Exchange Commission but not the numbers companies and Wall Street analysts typically use to interpret performance.

Bitcoin has jumped more than 50% since Trump’s win in November, with the digital currency currently trading near the $106,000 mark thanks to the new administration’s embrace of crypto. Tesla’s crypto holdings were worth $754 million at the end of September, according to blockchain analytics platform Arkham Intelligence, implying that the value of Tesla’s Bitcoin appreciated by $320 million thanks to the digital currency’s fourth-quarter rally.

Tesla’s curious crypto history

Tesla initially bought $1.5 billion of Bitcoin in 2021. Musk, a famous fan of the memecoin Dogecoin, predicted the investment would help the company maximize returns on cash and help it accept crypto payments for its vehicles.

The company shifted its strategy in 2022, however, as it off-loaded most of its Bitcoin for an average price of around $20,000, roughly $18,000 less than the price it originally paid. Tesla’s original investment of 43,200 BTC would be worth about $4.5 billion today.

Nonetheless, Tesla’s remaining holdings—less than 10,000 BTC—makes it the sixth-biggest owner of Bitcoin among U.S. public companies, per Bitcoin Treasuries. Those digital reserves, however, represent less than a tenth of a percent of the company’s roughly $1.2 trillion market cap.

The new guidelines from the Financial Accounting Standards Board, or FASB, represent the first update it has issued on crypto in nearly a decade. The rule change may encourage other corporations to include crypto as part of their corporate treasuries since the ability to record it at fair market value will eliminate a significant impediment to holding it.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Greg McKennaNews Fellow
LinkedIn icon

Greg McKenna is a news fellow at Fortune.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Texas
EconomyTexas
Everything’s bigger in Texas, including the number of people moving out
By Mike Schneider and The Associated PressJanuary 22, 2026
1 hour ago
trump
Economynational debt
‘Some form of crisis is almost inevitable’: The $38 trillion national debt will soon be growing faster than the U.S. economy itself, watchdog warns
By Nick LichtenbergJanuary 22, 2026
1 hour ago
NewslettersEye on AI
OpenAI’s former head of sales is entering VC. She still calls herself an ‘AGI sherpa’
By Sharon GoldmanJanuary 22, 2026
2 hours ago
David Sacks gestures during a speech outside the White House
AITech
America could ‘lose the AI race’ because of too much ‘pessimism,’ White House AI czar David Sacks says
By Tristan BoveJanuary 22, 2026
2 hours ago
Elon Musk, in front of a blue "World Economic Forum" background, puts his hand to his mouth.
EnergyDavos
Elon Musk warns the U.S. could soon be producing more chips than we can turn on. And China doesn’t have the same issue
By Sasha RogelbergJanuary 22, 2026
2 hours ago
Jamie Dimon, Chairman and CEO of JPMorgan Chase speaks onstage during day 2 of the America Business Forum at Kaseya Center on November 06, 2025 in Miami, Florida.
PoliticsTariffs and trade
Jamie Dimon is done being ‘binary’: On Trump’s ‘economic disaster’ credit card plan, foreign policy, and NATO
By Eleanor PringleJanuary 22, 2026
3 hours ago

Most Popular

placeholder alt text
AI
Elon Musk says that in 10 to 20 years, work will be optional and money will be irrelevant thanks to AI and robotics
By Sasha RogelbergJanuary 19, 2026
3 days ago
placeholder alt text
Economy
Jamie Dimon says he’d have no issue paying higher taxes if it actually went to people who need it. Right now it just goes to the Washington ‘swamp’
By Eleanor PringleJanuary 21, 2026
1 day ago
placeholder alt text
Politics
Jamie Dimon tells Davos: ‘You didn’t do a particularly good job making the world a better place’
By Eleanor PringleJanuary 21, 2026
1 day ago
placeholder alt text
Success
Nvidia CEO Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction are about to be unlocked because someone needs to build all these new AI centers
By Preston ForeJanuary 21, 2026
1 day ago
placeholder alt text
Economy
Scott Bessent insists he’s ‘not concerned at all’ about investors selling America—despite the fact it’s unraveled tariffs before
By Eleanor PringleJanuary 21, 2026
1 day ago
placeholder alt text
Success
Billionaire Marc Andreessen spends 3 hours a day listening to podcasts and audiobooks—that’s nearly an entire 24-hour day each week
By Preston ForeJanuary 20, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.