‘The king is back:’ Binance billionaire CZ plots life after prison

Back, that is, from a US prison halfway around the world. Yet the crypto billionaire known as CZ isn’t back at the helm of the largest crypto exchange, since his plea deal with the Department of Justice forbids him from leading the company. And he says he’s OK with that. 

Following his appearance in Dubai, Zhao spoke with Bloomberg a day before Donald Trump’s victory in the US presidential election sent crypto prices soaring and CZ’s estimated net worth to almost $53 billion. He reflected on his forced separation from Binance and four months of incarceration during which he passed the time by working out, writing a book and talking crypto with fellow inmates. 

“I don’t think I want to go back” to being Binance’s chief executive officer, Zhao said in the interview, his first comments to the press since his release. “I’ve been leading the company for seven years. I enjoyed it. It’s a lot of work. But I think that chapter is that chapter.”

CZ is back!! And he’s ripped 💪@cz_binance how many pushups did you do every day? pic.twitter.com/N5MNQ8AFbi

— Quinten | 048.eth (@QuintenFrancois) October 31, 2024

Zhao said he has even received offers to sell his controlling stake in the exchange — equity that makes up the bulk of his net worth —  yet he would not disclose from whom or for how much. 

“I’m not saying that I’m going to hold onto the equity forever or not,” he said. “I’m happy to review every offer, but so far I haven’t done anything. But, you know, I’m just a regular shareholder at this point.”

Still, the feverish reception to Zhao’s reentry into crypto society at Binance’s razzle-dazzle event was indicative of how intertwined the exchange and its founder are, despite attempts to create distance and satisfy deals with the Justice Department. When Binance agreed to pay $4.3 billion for violating US sanctions and allowing Americans to trade on an unlicensed exchange, Zhao’s resignation as CEO was a key part of the fine print. 

Now a self-described passive investor in crypto, Zhao, who has the Binance logo tattooed on his arm, claims his “felon status” hasn’t deterred people from doing business with him.

Before the DOJ deal was carved out and Zhao was still CEO, Binance invested $500 million in Elon Musk’s takeover of Twitter, now known as X. Since then, the value of the social-media platform has taken a beating. And at the same time, Musk became one of Trump’s top donors, using the platform to champion the presidential candidate and welcoming back right-wing influencers previously banned for breaking hate-speech rules. Now that the crypto-supporter Trump has won a second term in the White House, the prospects for the industry are much brighter than they were under President Joe Biden’s administration, which embarked on a massive regulatory crackdown on digital-asset companies including Binance. Trump’s victory pushed Zhao’s estimated net worth up by $12.1 billion in a single day, according to the Bloomberg Billionaires Index. 

Zhao, who declined to comment about the US election, said he is pleased with the direction X has taken. 

“I think after Elon took over, things have moved a lot faster at Twitter,” he said. “There’s new features, change happens at a much faster pace. I’m not too concerned about the value of the investment going up or down. We’re very long-term investors.” 

Just a month before his return to the crypto conference circuit, Zhao had been sharing a cell at Federal Correctional Institution Lompoc II, a minimum-security prison in California’s Santa Barbara County, after cutting a deal with US authorities to end an investigation that had hung over him and the company he built for years. He pleaded guilty to failing to implement an adequate anti-money laundering program at Binance, a crime that allowed groups from Hamas to al-Qaeda and other bad actors to trade on the platform. 

He was sentenced to prison in April, becoming the richest-ever US inmate and the first executive to do time for a Bank Secrecy Act violation – an offense usually seen as a reporting infraction that, in his case, was amplified by unusually egregious facts. Federal prosecutors had argued for a three-year sentence, seeking to make an example of a leader in an industry that’s had more than its fair share of scams and scandals. 

Armed with advice from a prison consultant to keep a low profile and no more than $50 in his commissary account, CZ checked in to what’s known as “Lowpoc low,” a facility with an adjacent camp that’s often home to white collar defendants and once housed Richard Nixon’s chief of staff after the Watergate scandal. 

Strip-searched and placed in a group designated by race — segregation that Zhao said helped provide protection from violence and extortion — his days were a mix of pushups, book-writing and awful prison food: heavy on starch and sugars, low on protein save for what he described as Spam-like meat and some occasional fried fish. 

“I usually stick to a paleo diet, just proteins and veggies. That’s not possible there,” said Zhao, whose frugality is well known among friends and family. 

‘Big Bitcoin Guy’

Not many of the inmates recognized Zhao at first, he said, though word eventually spread that he was a “big Bitcoin guy” and “not poor.”

“Many of them asked, like, which coins should they buy?” he said during the interview on Monday. Even some of the guards were plying him for tips. “I’m like, look, I’ve been here, you know, I don’t have access to any information. I don’t even know what the market looks like.” 

He made friends with an inmate well-read on the subjects of crypto and blockchain who was serving a 25-year sentence for robbing a bank. They became workout buddies, spending 90 minutes a day in the open-air gym. Since his release, Zhao said he’d been trying to connect the inmate with pro-bono lawyers in hopes of shaving a few years off his sentence. 

While the face of Binance was behind bars, former Abu Dhabi regulator and newly-minted CEO Richard Teng was shepherding the company into a post-CZ era. Many crypto companies caught up in the 2022 bear market or targeted in the US government’s crackdown in recent years have not recovered, though Binance remains one of the most important exchanges. Even Zhao has appeared to emerge with little reputational damage. 

The other founder to match Zhao’s meteoric rise was his fiercest rival and social-media sparring partner, FTX’s Sam Bankman-Fried. Bankman-Fried, who is serving 25 years in prison for fraud, partially blamed Zhao for accelerating the bank run that led to FTX’s blow up in late 2022. Both men ended up in prison but Zhao says the common comparison between their cases is misplaced. 

“That’s like comparing somebody who’s stealing money versus somebody who failed to register a company,” he said. 

Zhao is adamant he’s no longer involved in Binance’s decisions and has no desire to return. He is exploring investments in artificial intelligence and biotech and launching Giggle Academy, a nonprofit educational app. 

Of course, his controlling stake means his presence still looms large at Binance. CZ’s shareholder rights were spared in the prosecution, and buoyant crypto prices have left him as the 25th richest person on the Bloomberg Billionaires Index. 

The Binance leadership asks his advice “very rarely,” he says, and he obliges only with “historical context.” He is also a co-defendant in a number of civil actions, including one filed by the Securities and Exchange Commission, alongside Binance. Yi He, Binance’s co-founder with whom Zhao has children, is still an important figure at the company.

Now back home with his family, reflecting on life after prison, Zhao says he’ll always have an “emotional attachment” to Binance, even if he’s feeling no burning desire to return to the CEO’s job. 

“It’s like a kid, right?” he says of the company. “Once it grows up, it doesn’t need to be attached to me.” 

So what is life like now that his crypto kid is all grown up?

“It’s a lot more relaxed,” he says.