• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
PoliticsU.S. Presidential Election

The stock market points to a win for Kamala Harris—unless it’s 1968 or 1980 all over again

By
Greg McKenna
Greg McKenna
News Fellow
Down Arrow Button Icon
October 30, 2024, 7:00 AM ET
Kamala Harris points at the crowd as she speaks at a podium in Philadelphia.
The S&P 500 has gained nearly 5% since Kamala Harris launched her campaign. Andrew Harnik—Getty Images

Kamala Harris should have a cakewalk to the Oval Office. At least, that’s what the stock market says. It’s surged to record highs since the vice president entered the race in July, which has historically been very good news for incumbent candidates.

Recommended Video

In reality, of course, polls show a virtual dead heat, with prediction markets signaling recent momentum for Donald Trump as the race enters its final days. As the chart below shows, a Harris loss would be just the third time since World War II that a candidate representing the fortunes of an incumbent party hasn’t been correlated to the performance of the stock market. The outliers are Dwight Eisenhower’s victory in 1956, and the respective losses of Hubert Humphrey and Jimmy Carter in 1968 and 1980:

Sam Stovall, chief investment strategist at CFRA Research, is responsible for the analysis. While the S&P 500 has gained nearly 5% since Harris launched her campaign, he sees potential parallels between this race and the elections of 1968 and 1980—the only occasions incumbent party candidates failed to win the White House despite a similar market surge.

Like Humphrey, who lost to Richard Nixon in 1968, Harris also replaced an unpopular sitting president on the Democratic ticket. Humphrey won the nomination after Lyndon B. Johnson decided not to run for reelection amid growing anger over the Vietnam War. Harris replaced Joe Biden after the latter’s poor debate in June exacerbated concerns about his age.

“You had an unpopular war in Vietnam in ’68,” Stovall said, “and an unpopular war against inflation and immigration here in 2024.”

Both races also featured a noisy third-party candidate. However, Robert F. Kennedy Jr., whose father was assassinated campaigning for the Democratic nomination in ’68, will likely impact next week’s result less than George Wallace did more than four decades ago (the former Democratic governor of Alabama, a segregationist, won five states in the South).

Finally, in both 1968 and 2024, the market received a boost when the Federal Reserve decided to cut interest rates, Stovall noted. Seemingly kinder economic conditions, however, didn’t end up carrying Humphrey to the White House.

“Maybe that could be the same case with Harris,” Stovall said.

Joe Biden’s administration hailed the Fed’s September cut as a sign of victory against inflation, but voters are still upset about high prices—leading Donald Trump, unsurprisingly, to try and pin the situation on Harris. During Biden’s term, inflation surged to its highest levels since President Jimmy Carter lost to Ronald Reagan in 1980.

While the Iran hostage crisis also doomed Carter’s reelection bid, a third-party candidate didn’t help him either. John B. Anderson ran as an independent after losing the Republican nomination to Reagan, attracting votes from disaffected liberals and college students.

It’s unclear whether Harris will succeed in driving turnout among young voters, many of whom disapprove of the Biden’s administration’s support for Israel. Geopolitics also loomed large in 1956, when Eisenhower defeated Adlai Stevenson for a second time. It’s the only election since 1944 in which an incumbent president has weathered a market downturn before Election Day.

The former five-star general’s immense popularity may seem exceptionally quaint amid today’s heightened polarization. Still, Stovall noted, Egypt’s seizure of the Suez Canal and the resulting crisis underlined the importance of Eisenhower’s foreign policy credentials. In 2024, meanwhile, both candidates have claimed to be the best choice to handle conflict in Ukraine and the Middle East.

The top concern among voters, however, remains the economy. As they head to the ballot box, Harris will hope the stock market’s typical electoral trend holds.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Greg McKennaNews Fellow
LinkedIn icon

Greg McKenna is a news fellow at Fortune.

See full bioRight Arrow Button Icon

Latest in Politics

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Politics

Trump
EconomyTariffs and trade
China buys two-thirds of pledged U.S. soybeans as 2025 closes
By Hallie Gu, Michael Hirtzer and BloombergDecember 31, 2025
16 hours ago
snap
PoliticsFood and drink
5 states to ban soda, candy, other snacks from SNAP recipients under MAHA food-stamp push
By Jonel Aleccia and The Associated PressDecember 31, 2025
16 hours ago
Epstein
LawDepartment of Justice
DOJ Epstein review swells to 5.2 million files, over 400 attorneys, source says
By Stephen Groves, Seung Min Kim and The Associated PressDecember 31, 2025
16 hours ago
tariff
EconomyTariffs and trade
Trump’s TACO tariff parade: Here are all the times he talked a big game and didn’t back it up on trade
By Wyatte Grantham-Philips and The Associated PressDecember 31, 2025
20 hours ago
Donald Trump on the phone in front of a Christmas tree
Startups & VentureDonald Trump
Trump Mobile says its first-ever smartphone is delayed, and the government shutdown is to blame
By Dave SmithDecember 31, 2025
21 hours ago
Zohran
PoliticsNew York City
Zohran Mamdani to get sworn in twice—once underground at abandoned Subway station and once before freezing block party
By Anthony Izaguirre and The Associated PressDecember 31, 2025
21 hours ago

Most Popular

placeholder alt text
Europe
George Clooney moves to France and sends a strong message about the American Dream
By Nick LichtenbergDecember 30, 2025
2 days ago
placeholder alt text
Environment
'I opened her door and the wind caught me, and I went flying': The U.S. Arctic air surge is sweeping northerners off their feet
By Holly Ramer and The Associated PressDecember 30, 2025
2 days ago
placeholder alt text
Success
Gen Z could wave goodbye to résumés because most companies have turned to skills-based recruitment—and find it more effective, research shows
By Orianna Rosa RoyleDecember 29, 2025
3 days ago
placeholder alt text
Health
Lay's drastically rebrands after disturbing finding: 42% of consumers didn't know their chips were made out of potatoes
By Matty Merritt and Morning BrewDecember 31, 2025
18 hours ago
placeholder alt text
C-Suite
Exiting CEO left each employee at his family-owned company a $443,000 gift—but they have to stay 5 more years to get all of it
By Nick LichtenbergDecember 30, 2025
2 days ago
placeholder alt text
Retail
Starbucks CEO Brian Niccol says a Reddit thread about people interviewing at the company convinced him his 'Back to Starbucks' plan is working
By Sasha RogelbergDecember 31, 2025
19 hours ago