• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersCEO Daily

Paul Polman’s advice to CEOs

By
Diane Brady
Diane Brady
and
Joey Abrams
Joey Abrams
Down Arrow Button Icon
By
Diane Brady
Diane Brady
and
Joey Abrams
Joey Abrams
Down Arrow Button Icon
September 26, 2024, 5:16 AM ET
During his tenure as CEO, Paul Polman transformed Unilever into a more sustainable company while delivering strong returns.
During his tenure as CEO, Paul Polman transformed Unilever into a more sustainable company while delivering strong returns.Chris Jackson—WPA Pool/Getty Images

Good morning.

Recommended Video

During his 10-year stint as CEO of Unilever, from 2009 to 2019, Paul Polman transformed the consumer products giant into a model of sustainable sourcing, production, and profits. 

His courageous embrace of stakeholder capitalism, combined with strong results and a 300% shareholder return, inspired other CEOs to take up the cause of ESG, only to downplay such efforts when faced with today’s backlash. As Polman said last night at the Fortune Sustainability Dinner in New York, we now face a crisis of leadership in business at a time when we need it most. (Deloitte, which sponsors this newsletter, also sponsored this dinner.)

With record flooding, heat, wildfires, drought, ice melting, and other symptoms of global warming, there’s not much debate about the reality of climate change. It’s here. The question is what to do about it while delivering quarterly returns, crowd-pleasing products, and all the other things that keep leaders in their jobs.

Polman, who’s co-authored the book Net Positive and held senior advisory roles at the UN and elsewhere, called for a more collaborative mindset, cooperative leadership, and what he called “positive advocacy”—lobbying for causes bigger than yourself or your company. Only 5 or 6% of CEOs go to Washington to speak with politicians, he notes, and those executives who do tend to “only go for their own initiatives.”

But there is cause for hope. Most Fortune Global 500 companies have set significant carbon-reduction goals. For every $1 spent on oil and gas in the U.S. last year, $1.4 was spent on clean energy. Our other attendees shared what they’re doing: Bayer AG CEO Bill Anderson spoke about biodiversity and regenerative agriculture, Google’s chief sustainability officer Kate Brandt talked about the transformative power of AI in helping companies meet targets, Whole Foods CEO Jason Buechel mentioned the chain’s holistic approach to sustainability, and Siemens USA CEO Barbara Humpton talked about the power of setting audacious goals. And there were many more conversations off the record.

None of it will be easy and emotions are running high. But protests against fossil-fuel investments and other issues are a sign that people care. Are we moving fast enough? The consensus was no. Do we have the tools to turn that around? Yes. As Polman told me: “We can’t be silent on something that’s so disruptive and difficult to solve. We have to work together.”

More news below.

Diane Brady
diane.brady@fortune.com
Follow on LinkedIn

TOP NEWS

Boeing confirms 737 production halt

Boeing confirmed to Fortune yesterday that it has stopped production of its 737 jets completely as a strike led by the International Association of Machinists and Aerospace Workers continues. The news caused Boeing's stock to dip 2%. Fortune

Rep. Carol Miller says corporate tax hikes will reignite inflation

In a new Commentary piece for Fortune, Representative Carol Miller (R–W.V.), who serves on the U.S. House of Representatives Committee of Ways and Means, said plans to increase the U.S. corporate tax rate could reignite inflation and raise prices for consumers.

Wizz Air CEO gets 300% raise

Wizz Air wants to give its CEO Jozsef Váradi a 300% bonus next month because they think his morale will suffer if he continues to earn £710,000 per year. The airline says he is "by far the worst compensated CEO" among European airlines, especially given the geopolitical and suply chain issues facing Wizz Air. Fortune

AROUND THE WATERCOOLER

Elon Musk, Jeff Bezos, and the robot revolution to end hard work by Jason Del Rey

Trump Media shares are rebounding from record lows. Here’s why by Christiaan Hetzner

Mark Zuckerberg unveils new Orion holographic smart glasses with a ‘neural interface’ by Kali Hays

How a Princeton rower became Diamondhands and fooled Silicon Valley’s most famous VC firm—twice by Jeff John Roberts

Where Silicon Valley is spending its millions in political donations, charted by Jenn Brice and Nicolas Rapp

One company paying out $7.7 million in employee tuition benefits says one change to their program made a huge engagement difference by Emma Burleigh

Bernard Arnault sent a memo banning LVMH staff from talking to certain news outlets, sparking backlash among French journalists—including from publications he owns by Prarthana Prakash

This edition of CEO Daily was curated by Joey Abrams.

This is the web version of CEO Daily, a newsletter of must-read global insights from CEOs and industry leaders. Sign up to get it delivered free to your inbox.
About the Authors
Diane Brady
By Diane BradyExecutive Editorial Director
LinkedIn icon

Diane Brady writes about the issues and leaders impacting the global business landscape. In addition to writing Fortune’s CEO Daily newsletter, she co-hosts the Leadership Next podcast, interviews newsmakers on stage at events worldwide and oversees the Fortune CEO Initiative. She previously worked at Forbes, McKinsey, Bloomberg Businessweek, the Wall Street Journal, and Maclean's. Her book Fraternity was named one of Amazon’s best books of 2012, and she also co-wrote Connecting the Dots with former Cisco CEO John Chambers.

See full bioRight Arrow Button Icon
By Joey AbramsAssociate Production Editor

Joey Abrams is the associate production editor at Fortune.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Success
After decades in the music industry, Pharrell Williams admits he never stops working: ‘If you do what you love everyday, you’ll get paid for free'
By Emma BurleighFebruary 3, 2026
3 days ago
placeholder alt text
Politics
Peter Thiel warns the Antichrist and apocalypse are linked to the ‘end of modernity’ currently happening—and cites Greta Thunberg as a driving example
By Nick LichtenbergFebruary 4, 2026
2 days ago
placeholder alt text
Investing
Ray Dalio warns the world is ‘on the brink’ of a capital war of weaponizing money—and gold is the best way for people to protect themselves
By Sasha RogelbergFebruary 4, 2026
2 days ago
placeholder alt text
Crypto
Bitcoin demand in Nancy Guthrie disappearance shows how crypto is becoming a more frequent feature of physical crimes
By Carlos GarciaFebruary 4, 2026
2 days ago
placeholder alt text
Investing
Tech stocks go into free fall as it dawns on traders that AI has the ability to cut revenues across the board
By Jim EdwardsFebruary 4, 2026
2 days ago
placeholder alt text
Economy
Trump is giving the U.S. economy a $65 billion tax-refund shot in the arm, mostly for higher-income people, BofA says
By Nick LichtenbergFebruary 5, 2026
18 hours ago

Latest in Newsletters

Amazon CEO Andy Jassy
AIEye on AI
Hey Alexa—Amazon may be teaming up with OpenAI. Here’s why that matters
By Sharon GoldmanFebruary 5, 2026
16 hours ago
NewslettersMPW Daily
Midi just hit a $1 billion valuation with plans to become the biggest consumer brand in women’s health
By Emma HinchliffeFebruary 5, 2026
17 hours ago
The Uber logo can be seen at the headquarters of the ride-hailing company.
NewslettersCFO Daily
Uber has appointed a new CFO—its third in three years
By Sheryl EstradaFebruary 5, 2026
20 hours ago
Marc Rowan, chief executive officer of Apollo Global
NewslettersTerm Sheet
The 2026 private equity outlook appears hazy, says PitchBook
By Allie GarfinkleFebruary 5, 2026
22 hours ago
NewslettersFortune Tech
The sky’s the limit for Google capex
By Alexei OreskovicFebruary 5, 2026
23 hours ago
NewslettersCEO Daily
Less than 10% of employees believe their bosses are demonstrating moral leadership
By Diane BradyFebruary 5, 2026
1 day ago