• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersFortune CHRO

Job applications are up 31% this year as candidates struggle with a tougher market

Emma Burleigh
By
Emma Burleigh
Emma Burleigh
Reporter, Success
Down Arrow Button Icon
Emma Burleigh
By
Emma Burleigh
Emma Burleigh
Reporter, Success
Down Arrow Button Icon
September 19, 2024, 7:53 AM ET
Job seeker is frustrated.
The number of job applications sent out in the first half of 2024 was four times higher than requisitions. Getty Images

Good morning!

Recommended Video

For many people, submitting a job application can feel like a shout into the void. And although the jobs market as a whole is still strong, many hopeful candidates are learning that it’s not quite as easy to land an opportunity as it used to be. 

Job applications have grown four times faster than position openings in 2024, according to a new report from Workday, a cloud-based software company. About 19 million new openings were added in the first half of 2024, which is a 7% increase compared to the same period of 2023. But while postings have increased, they haven’t kept pace with the surge in applicants. There were 173 million job applications sent out in the first six months of 2024—a 31% increase from the year prior. 

Ashley Goldsmith, the CPO of Workday, tells Fortune there are a few macroeconomic trends at play, including layoffs in specific industries, and lower attrition rates across the workforce. 

“We know that employees in many places have stayed put for a while, often seeking security and stability. And then when they have interest in making some changes, there’s not the same number of jobs to go and look for,” she says. 

There is also another labor force trend that explains why job applications are soaring far higher than available opportunities. Phil Willburn, the VP of people analytics, insights, and experiences for Workday, tells Fortune that more workers are pivoting to different industries. This translates to a bump in applications sent out—before this tougher labor market, job hunters may have opted to “stay in their lane” by applying to fewer roles within the limited confines of their industry. But that may no longer be a choice when employers have the upper-hand in hiring. 

“It’s a tougher job market out there, especially for candidates,” he says. “We’re starting to see cross-industry applications, so people who are in tech are applying for roles in education or business, while people in finance are applying to tech.”

While employers currently have more power in the hiring process, Willburn says there are ways for job-seekers to pivot in a wildly competitive labor market. 

“Make sure you’re focusing on your skills, and then if these systems are pulling based on skills, make sure a lot of them are right,” he says. “Be open to a different industry. You might be thinking you want this career, but your skills actually match in this industry, and be open for that opportunity.”

Emma Burleigh
emma.burleigh@fortune.com

Around the Table

A round-up of the most important HR headlines.

Although recruiters are struggling to fill roles and the job market remains strong, job seekers are frustrated by applying to hundreds of roles without any response or a curt rejection. Financial Times

A new study predicts that U.S. employers will face a shortfall of six million workers by 2032 due to the gap between available jobs and professionals, as well as men’s declining participation in the labor force. Bloomberg

Most CEOs predict that workforces will fully return to office life within the next three years, because they believe the development and mentorship of employees is more effective in person. Business Insider

Watercooler

Everything you need to know from Fortune.

Labor movements. About 45,000 U.S. dockworkers across the east and gulf coasts are threatening to strike starting Oct. 1, demanding higher wages and a sweeping ban of automated equipment. —Tom Krisher, AP

RTO pushback. The man who created the term “presenteeism,” or employees who show up to the office but aren’t as productive due to health issues, is bashing companies forcing workers back in person. —Ryan Hogg

Fickle. Amazon’s five day RTO mandate might not stick, according to research—around half of U.S. companies asked workers to go back into the office last January, yet only a third kept their policy in place. —Orianna Rosa Royle

Favorite child. A majority of CEOs say they would give preferential treatment to in-person workers—with favorable assignments, raises, or promotions—because they associate working in the office to being more committed. —Sydney Lake

This is the web version of Fortune CHRO, a newsletter focusing on helping HR executives navigate the needs of the workplace. Sign up to get it delivered free to your inbox.
About the Author
Emma Burleigh
By Emma BurleighReporter, Success

Emma Burleigh is a reporter at Fortune, covering success, careers, entrepreneurship, and personal finance. Before joining the Success desk, she co-authored Fortune’s CHRO Daily newsletter, extensively covering the workplace and the future of jobs. Emma has also written for publications including the Observer and The China Project, publishing long-form stories on culture, entertainment, and geopolitics. She has a joint-master’s degree from New York University in Global Journalism and East Asian Studies.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

The Tory Burch Foundation is almost halfway to its $1 billion goal for women entrepreneurs
NewslettersMPW Daily
The Tory Burch Foundation is almost halfway to its $1 billion goal for women entrepreneurs
By Emma HinchliffeApril 30, 2026
1 hour ago
The startup that wants to give surgeons X-ray vision
NewslettersTerm Sheet
The startup that wants to give surgeons X-ray vision
By Allie GarfinkleApril 30, 2026
6 hours ago
Google Cloud CEO Thomas Kurian at Fortune Brainstorm AI 2025 in San Francisco. (Photo: Stuart Isett/Fortune)
NewslettersFortune Tech
Google Cloud is almost one-fifth of Alphabet’s business
By Andrew NuscaApril 30, 2026
7 hours ago
The $665 billion question: Will Big Tech’s AI gamble pay off?
NewslettersCEO Daily
The $665 billion question: Will Big Tech’s AI gamble pay off?
By Diane BradyApril 30, 2026
8 hours ago
How JPMorgan’s CIO is reshaping work at the bank with a $19.8 billion annual tech and AI budget
NewslettersCIO Intelligence
How JPMorgan’s CIO is reshaping work at the bank with a $19.8 billion annual tech and AI budget
By John KellApril 29, 2026
1 day ago
They want their teams to win. The Liberty and Nets owners are funding scientific breakthroughs on human health that only billionaire philanthropy can  achieve
NewslettersMPW Daily
They want their teams to win. The Liberty and Nets owners are funding scientific breakthroughs on human health that only billionaire philanthropy can achieve
By Emma HinchliffeApril 29, 2026
1 day ago

Most Popular

Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
3 days ago
‘They left me no choice’: Powell isn’t going anywhere—blocking Trump from another Fed appointee
Banking
‘They left me no choice’: Powell isn’t going anywhere—blocking Trump from another Fed appointee
By Eva RoytburgApril 29, 2026
22 hours ago
Jamie Dimon gets candid about national debt: ‘There will be a bond crisis, and then we’ll have to deal with it’
Economy
Jamie Dimon gets candid about national debt: ‘There will be a bond crisis, and then we’ll have to deal with it’
By Eleanor PringleApril 29, 2026
1 day ago
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
AI
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
By Sasha RogelbergApril 28, 2026
2 days ago
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
Big Tech
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
By Alexei OreskovicApril 29, 2026
16 hours ago
‘Take the money and run’: Johns Hopkins economist Steve Hanke on why the UAE quit OPEC
Energy
‘Take the money and run’: Johns Hopkins economist Steve Hanke on why the UAE quit OPEC
By Shawn TullyApril 29, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.