• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
CommentaryHousing

Almost a century after Virginia Woolf’s ‘A Room of One’s Own’ essay, women are driving the housing market

By
Priscilla Almodovar
Priscilla Almodovar
Down Arrow Button Icon
By
Priscilla Almodovar
Priscilla Almodovar
Down Arrow Button Icon
September 17, 2024, 6:05 AM ET

Priscilla Almodovar is the president and CEO Fannie Mae.

Priscilla Almodovar is the president and CEO Fannie Mae.
Priscilla Almodovar is the president and CEO Fannie Mae.Courtesy of Fannie Mae

In 1920, women won the right to vote with the adoption of the 19th Amendment to the U.S. Constitution. In 1929, English writer Virginia Woolf published her landmark essay, A Room of One’s Own, which addressed the many injustices women suffered at the time. But it wasn’t until 1974 that the U.S. Congress expanded the Fair Housing Act to outlaw discrimination against women in buying a home. Until then, banks could require women to have a male cosigner to get a mortgage.

Today, single women surpass single men in owning homes—11 million versus 8.3 million, per U.S. Census data. Even in this tough housing market, more women than men (20% versus 16%) seriously considered buying a home in the past year, a Fannie Mae consumer survey found. And years of research show women especially cherish the security of owning the roof over their families’ heads.

Yet, women continue to face disparities in income, savings, and wealth and struggle with down payments. Additionally, more women than men are single parents who shoulder childcare costs or care for aging parents.

Meeting women’s demand for homeownership is an investment in women that benefits families, communities, and economies. For lenders, seeing and serving women homebuyers is an untapped industry growth opportunity.

First, we must demystify—and simplify—the mortgage process, which can be especially daunting for historically overlooked, underserved, and less experienced groups.

Our survey found that 52% of women think it will be difficult to obtain a mortgage and only 35% feel confident going through the process. They’re far from alone—only 45% of all consumers feel confident going through the mortgage process.

Moreover, some 30% of consumers, including women, are unaware of the minimum down payment for a typical mortgage. Others assume the old gold standard of 20% down when 3% to 5% down payments with the right credit and debt-to-income ratio are commonplace. Nearly a third don’t know or greatly over- or underestimate the required minimum credit score. 

Expanding homebuyer education and information would help women and society. But that’s not enough. We need to dig deeper.

For instance, an estimated 50 million people in America are “credit invisible.” Many haven’t interacted with the credit system or have little or no credit files. Yet many may be mortgage creditworthy and not know it—like renters who’ve consistently paid their landlord on time like they would a mortgage or self-employed entrepreneurs with consistent but nontraditional incomes. Many are women who’ve faced gender discrimination.

The good news is that fresh thinking and harnessing data tech and analytics can power lenders to identify and qualify the hidden creditworthy homebuyers. For instance, Fannie Mae is asking our rental property landlords to share their tenants’ timely rent payments with credit agencies, so their credit scores reflect their largest monthly payment. We’re also “teaching” our underwriting system to look at overall monthly cash flows to identify on-time rent payments, as well as nontraditional sources of income (rather than simply paychecks). 

This seems to work. Of the 450,000 renters enrolled in our rent-reporting pilot, two-thirds who started without any credit score gained a credit score of 660 or higher within six months, our lead vendor reports. Those with an existing score boosted it by 35 points on average.

Mortgage innovations can open doors for women homebuyers. Single women are the largest group of apartment renters and outnumber single men in the overall rental market—so factoring in their rents could boost their credit qualifications. Over the past five years, the number of women-owned businesses has grown at nearly double the rate of businesses owned by men. Women business owners without credit scores could thus get a boost when we look at their real cash flow. Late last year, Fannie Mae also provided lenders with an income calculator that simplifies the process of qualifying self-employed borrowers.

Ninety-five years ago, Virginia Woolf made the point that “a woman must have money and a room of her own if she is to write fiction.” She would be pleasantly surprised that today, women having a whole house of their own is not only commonplace but a key driver of the housing market. Making the mortgage process easier and more accessible for women and all homebuyers is in the housing industry’s—and our nation’s—best interest.

More must-read commentary published by Fortune:

  • Inflation, housing, immigration, taxes: The Harris-Walz economic policy scorecard
  • The ‘sustainability recession’ will end soon—and not by choice
  • ‘Godmother of AI’ says California’s well-intended AI bill will harm the U.S. ecosystem
  • The most underrated leadership skill, according to Jake Sullivan

The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Priscilla Almodovar
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

trump
CommentaryMilitary
There’s one particular way the Iran War is different from all the others in American history
By Charles Walldorf and The ConversationMarch 11, 2026
2 hours ago
hyams
CommentaryHBCUs
AI is the most important civil and human rights issue of our time — HBCUs need to be in the driver’s seat
By Chris Hyams and Meme StylesMarch 11, 2026
9 hours ago
tax
CommentaryTaxes
How the ultrawealthy use smartphone apps to avoid millions in taxes
By Jose AtilesMarch 11, 2026
9 hours ago
tired
CommentaryProductivity
AI can double output. Human biology can’t
By Scott HutchesonMarch 10, 2026
1 day ago
sharma
CommentaryRisk
The AI risk that few organizations are governing
By Raj SharmaMarch 10, 2026
1 day ago
trump
CommentaryOil
Something will cause inflation to go up this year, but it’s not oil
By Steve H. Hanke and John GreenwoodMarch 9, 2026
2 days ago

Most Popular

placeholder alt text
Economy
'This cannot be sustainable': The U.S. borrowed $50 billion a week for the past five months, the CBO says
By Eleanor PringleMarch 10, 2026
1 day ago
placeholder alt text
Future of Work
Shark Tank's Kevin O'Leary doesn't care if you work from your basement. He just wants to know if you can ‘execute’
By Marco Quiroz-GutierrezMarch 10, 2026
2 days ago
placeholder alt text
Big Tech
Big tech has defeated everything for 30 years, but for the first time faces something it can't control: a jury
By Carolina Rossini and The ConversationMarch 10, 2026
23 hours ago
placeholder alt text
Politics
Washington state wants to keep employers from microchipping workers, before anyone even gets the idea
By Catherina GioinoMarch 10, 2026
1 day ago
placeholder alt text
Economy
Trump's immigration crackdown is backfiring by hurting the U.S.-born workers it was meant to help, data shows
By Sasha RogelbergMarch 10, 2026
1 day ago
placeholder alt text
Success
Citi CEO Jane Fraser swears by Warren Buffett's golden rule for dealing with conflict at work: 'Never, ever respond to that email in anger'
By Preston ForeMarch 10, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.